Content about The Mentholatum Co.

August 5, 2013

Softlips lip balm announced the company will offer an innovative twist on lip hydration with the brand's latest portfolio addition.

ORCHARD PARK, N.Y. — Softlips lip balm announced today the company will offer an innovative twist on lip hydration with the brand's latest portfolio addition. New Softlips Intense Moisture, a cutting-edge lip balm that saturates lips with moisture while breath freshening technology adds a minty flavor.

The Intense Moisture lip balm line will debut in cough and cold aisles in major retailer locations nationwide September 2013.

July 1, 2013

The Mentholatum Company will promote its Rohto Cooling Eye Drops at the UFC Fan Expo in Las Vegas July 5-6.

ORCHARD PARK, N.Y. — The Mentholatum Company will promote its Rohto Cooling Eye Drops at the UFC Fan Expo in Las Vegas July 5-6. As part of the promotion, Rohto Cooling Eye Drops, is providing fans an opportunity to challenge "The Ultimate Fighter" Season 3 winner, Michael "The Count" Bisping outside the octagon in a "Stare Wars" staring competition on July 5.

One $500 American Express gift card will be awarded for the longest stare time and one 50-inch flat screen television for most wins accumulated.

September 12, 2012

The Mentholatum Co.’s Softlips brand has announced the launch of a new Halloween-themed lip balm that is hitting retail stores in early September.

ORCHARD PARK, N.Y. — The Mentholatum Co.’s Softlips brand has announced the launch of a new Halloween-themed lip balm that is hitting retail stores in early September.

The new Softlips Marshmallow Ghost will be featured as part of a Halloween-themed two-pack that includes the Softlips Vanilla lip balm.

April 5, 2012

Mentholatum has announced the launch of its new Softlips Gloss line in pearl and coral shades.

ORCHARD PARK, N.Y. — Mentholatum has announced the launch of its new Softlips Gloss line in pearl and coral shades.

This line extension expands on the Softlips "So You." campaign, which was launched last year with new packaging graphics, an updated logo, Facebook efforts and a new ad campaign.

With the popularity of lip gloss on the rise, the company stated that it wanted to provide its current lip balm and tint users, along with potential new Softlips consumers, with the option of color, SPF and shine in one product.

January 3, 2012

The Mentholatum Co. has announced that an independent testing group has found its Oxy Maximum face wash to be an effective acne treatment at a great value and has endorsed it as a “bargain buy.”


SUPPLIER NEWS — The Mentholatum Co. has announced that an independent testing group has found its Oxy Maximum face wash to be an effective acne treatment at a great value and has endorsed it as a “bargain buy.”


December 6, 2011

The Mentholatum Co. has announced that an independent testing group has found its OXY Maximum face wash to be an effective acne treatment at a great value and has endorsed it as a “bargain buy.”

ORCHARD PARK, N.Y. — The Mentholatum Co. has announced that an independent testing group has found its OXY Maximum face wash to be an effective acne treatment at a great value and has endorsed it as a “bargain buy.”

December 5, 2011

The Mentholatum Co., which makes Softlips lip care products, is inviting its more than three-quarters of a million Facebook fans to vote on the new flavor that will launch exclusively at Target stores in the spring.

ORCHARD PARK, N.Y. — The Mentholatum Co., which makes Softlips lip care products, is inviting its more than three-quarters of a million Facebook fans to vote on the new flavor that will launch exclusively at Target stores in the spring.
 
In the brand’s Softlips “Flavor Faceoff,” voters can choose from three potential new flavor SKUs: Chocolate Truffle, Cinnamon Hearts and Watermelon. The flavor voted No. 1 will launch at Target.

May 23, 2011

The Mentholatum Co. has updated the packaging of its lip care line Softlips to include a new logo and graphics, although the company retained Softlips’ signature slender sticks and the light flavors/formulas.

SUPPLIER NEWS — The Mentholatum Co. has updated the packaging of its lip care line Softlips to include a new logo and graphics, although the company retained Softlips’ signature slender sticks and the light flavors/formulas. The company also has kicked off a new marketing campaign called “Softlips. So You.”



May 3, 2011

The Mentholatum Co. has updated the packaging of its lip care line.

ORCHARD PARK, N.Y. — The Mentholatum Co. has updated the packaging of its lip care line.

Softlips' package update includes a new logo and graphics, although the company retained Softlips' signature slender sticks and the light flavors/formulas. In line with the package update, the company has kicked off a new marketing campaign called "Softlips. So You."