Content about The Coca-Cola Company

ATLANTA — Powerade, a Coca-Cola brand, announced last week the addition of a new zero-calorie water-enhancement product that provides the same hydration solution as the traditional ready-to-drink sports beverage.

ATLANTA — Coca-Cola has filed a patent application with the U.S. Patent and Trademark Office for a new sugar-free beverage with added fiber, according to a report from the Atlanta Business Chronicle.

NEW YORK — Costco will replace Coke with Pepsi at its in-store lunch counters, according to published reports.

Costco will start selling Pepsi instead of Coca-Cola products at its food courts starting in April, news media reported. Stores in two of its eight regions already had switched to Pepsi. The company has long sold a $1.50 hot dog-and-soda combination meal at its stores.

According to reports, the switch was not related to a dispute between Costco and Coca-Cola in 2009, when the club retailer temporarily stopped carrying Coke products in its stores.

ATLANTA – Coca-Cola and Sanofi are partnering to launch a line of "beauty drinks" in France under the Oenobiol Beautific brand. The drinks claim to "help strengthen hair and nails, embellish skin, lose weight and improve vitality."

The beauty drinks will be sold in a "small scale pilot" to a limited number of pharmacies in the country, according to a statement from the Coca-Cola business unit in France. Coca-Cola declined to provide further details.

ATLANTA — Coca-Cola has announced new leadership appointments to support the company's new global operating structure.

Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


Energy drinks also continue to deliver double-digit sales jumps fueled by consumers eternally in search of a jump-start. Category leader Red Bull is closely followed by Monster Energy, which is pumping innovative new products into the category.


ATLANTA — Coca-Cola has streamlined its operating structure and the senior leaders for those businesses, the company said.

Effective Jan. 1, 2013, Coca-Cola will organize around three major operating businesses: Coca-Cola International — which will consist of the company's Europe, Pacific and Eurasia and Africa operations; Coca-Cola Americas — which will consist of the company's North America and Latin America operations; and the Bottling Investments Group, which oversees the Coca-Cola-owned bottling operations outside of North America.

ATLANTA — Coca-Cola is giving fans a chance to get an insider's look at Team USA through its London 2012 Olympic Games campaign.

CHICAGO — Coca-Cola announced it will distribute a dairy product that is produced and marketed by Fair Oaks Farms Brands, a collective of American family farmers.

ATLANTA — Coca-Cola reportedly is gearing up to roll out mid-calorie beverages in select markets.

Scott Williamson, a Coca-Cola spokesman, was quoted as saying that the beverages, which will be marketed under the Sprite and Fanta brands, is "a limited test of new formulations to see if they might appeal to consumers."

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

PepsiCo is poised to roll out Pepsi Next, a soft drink with 60% less sugar than original Pepsi, designed to appeal to consumers who want the taste of a full-calorie cola but with reduced sugar. The company also is putting hundreds of millions of dollars in advertising behind its carbonated beverage brands in an effort to grab share from archrival Coca-Cola.

ATLANTA — Barq's is paying homage to its Gulf Coast heritage by introducing a new design on all of its products' packaging.

The root beer brand said that while the cans will maintain their distinctive silver color, the new look features a diamond pattern reminiscent of the drink's original 1898 12-oz. glass bottle packaging. Additionally, the label helps celebrate the brand's 114-year history by keeping the simple slogan "It's Good. Since 1898."