Content about The Biggest Loser

July 31, 2013

Walgreens continues to associate its brand with all things "well" with an ad campaign on the retailer's YouTube page that links its Walk with Walgreens initiative to the company's Balance Rewards loyalty program.

CHICAGO — Walgreens continues to associate its brand with all things "well" with an ad campaign released earlier this year to the retailer's YouTube page that links its Walk with Walgreens initiative to the company's Balance Rewards loyalty program. The 60-second spot features Alison Sweeney, host of NBC's "The Biggest Loser" and Walk with Walgreens spokeswoman, who explains how Balance Rewards members can use the program to log their fitness routines and weight loss. 

June 3, 2013

Popcorn, Indiana and NBCUniversal's "The Biggest Loser" are teaming up for a nationwide health initiative called "Fit Across America 2013," the companies announced.

ENGLEWOOD, N.J. — Popcorn, Indiana and NBCUniversal's "The Biggest Loser" are teaming up for a nationwide health initiative called "Fit Across America 2013," the companies announced last week.

April 11, 2013

Walgreens and NBC’s hit weight-loss competition series "The Biggest Loser" joined forces to launch a new web series that follows former contestant Filipe Fa's journey to lose weight and keep it off once and for all.

 LOS ANGELES — Walgreens and NBC’s hit weight-loss competition series "The Biggest Loser" on Wednesday joined forces to launch a new web series that follows former contestant Filipe Fa's journey to lose weight and keep it off once and for all.

“The Biggest Loser is changing how American’s view health and wellness, and together we are highlighting Walgreens 'Way to Well Commitment’ by sharing Felipe and Sione's dramatic stories,” stated Megan McCambridge, divisional VP customer relationship marketing for Walgreens.

January 4, 2013

NBCUniversal Television Consumer Products, in conjunction with Shine America, on Thursday announced the launch of the newly enhanced Biggestloser.com to serve as a one-stop portal with complete access to NBC’s “The Biggest Loser” online community.

UNIVERSAL CITY, Calif. — NBCUniversal Television Consumer Products, in conjunction with Shine America, on Thursday announced the launch of the newly enhanced Biggestloser.com to serve as a one-stop portal with complete access to NBC’s “The Biggest Loser” online community.

November 19, 2012

RediClinic employees and their families lost a combined 700 pounds — an average of 19.5 pounds per participant for those who completed the program — while participating in a company-wide competition aimed at promoting weight loss and health improvement, the retail-based clinic operator announced.

HOUSTON, Texas – RediClinic employees and their families lost a combined 700 lbs. — an average of 19.5 lbs. per participant for those who completed the program — while participating in a companywide competition aimed at promoting weight loss and health improvement, the retail-based clinic operator announced.

June 13, 2012

Walgreens was the biggest winner for its exclusive line of Biggest Loser weight-loss products here during the LIMA Opening Night Awards Ceremony here Tuesday.

LAS VEGAS — Walgreens was the biggest winner for its exclusive line of Biggest Loser weight-loss products here during the LIMA Opening Night Awards Ceremony here Tuesday.

Walgreens was named Best Retailer of the Year by the Licensing Industry Merchandiser's Association for its Biggest Loser line of meal replacement bars and shakes licensed through NBCUniversal Television Consumer Products in May 2011.

January 20, 2012

Slim Fast and The Biggest Loser diets were identified as among the leading diets by U.S. News & World Report earlier this month.

Slim Fast and The Biggest Loser diets were identified as among the leading diets by U.S. News & World Report earlier this month. The ranking may reinvigorate sales across the Slim Fast franchise, which dropped to No. 11 across weight control liquids sold through food, drug and mass (excluding Walmart) for the 12 weeks ended Nov. 27 with $4.8 million in sales, according to SymphonyIRI Group. And while not necessarily associated with the Biggest Loser diet, Biggest Loser trainer Bob Harper’s signature diet aid tablet is on the rise with $1 million in sales, ranking No.

January 3, 2012

“I want to lose weight.” That’s been one of the top four New Year’s resolutions for the past decade, according to a recent survey conducted by FC Organizational Products, makers of “To-Do” lists.

“I want to lose weight.” That’s been one of the top four New Year’s resolutions for the past decade, according to a recent survey conducted by FC Organizational Products, makers of “To-Do” lists. However, more people every year are resolving “to become more physically fit,” which goes a long way to explaining why ready-to-drink nutritional shakes and meal replacement bars are hotter than diet aids right now. 


August 24, 2011

“Biggest Loser” trainer Bob Harper is featured on a diet aid launched earlier this year by Iovate Health Sciences that will go head-to-head against former “Biggest Loser” trainer Jillian Michaels.

NEW YORK — “Biggest Loser” trainer Bob Harper is featured on a diet aid launched earlier this year by Iovate Health Sciences that will go head-to-head against former “Biggest Loser” trainer Jillian Michaels. The Jillian Michaels brand generated $11.9 million for the 52 weeks ended July 10, according to SymphonyIRI Group data across food, drug and mass (excluding Walmart).

August 3, 2011

Are you ready to ruuuuuumble?! "Biggest Loser" trainer Bob Harper recently placed a diet aid opposite former "Biggest Loser" trainer Jillian Michaels on weight-loss shelves in what could become the battle royale of media-savvy weight-loss specialists.

NEW YORK — Are you ready to ruuuuuumble?!

"Biggest Loser" trainer Bob Harper recently placed a diet aid opposite former "Biggest Loser" trainer Jillian Michaels on weight-loss shelves in what could become the battle royale of media-savvy weight-loss specialists. These products aren't merchandised side-by-side, at least not at this CVS in Lebanon, Pa., but neither are Harper and Michaels on the same reality show anymore.

July 20, 2011

Procter & Gamble announced on Wednesday that Alison Sweeney — "The Biggest Loser" host, author of "The Mommy Diet" and "Days of our Lives" star — has partnered with the Crest and Oral-B brands to help launch the "Life Opens Up Project," a program that encourages individuals to share their personal stories showcasing how their healthy mouths have played a role in shaping who they are today.

CINCINNATI — Procter & Gamble announced on Wednesday that Alison Sweeney — "The Biggest Loser" host, author of "The Mommy Diet" and "Days of our Lives" star — has partnered with Crest and Oral-B brands to help launch the "Life Opens Up Project," a program that encourages individuals to share their personal stories showcasing how their healthy mouths have played a role in shaping who they are today.

May 4, 2011

Walgreens announced that it has partnered with NBCUniversal Television Consumer Products to launch an exclusive line of “The Biggest Loser”-branded meal alternative bars and shakes.

UNIVERSAL CITY, Calif. — Walgreens announced that it has partnered with NBCUniversal Television Consumer Products to launch an exclusive line of “The Biggest Loser”-branded meal alternative bars and shakes.

According to a company press release, the line of products, named for the popular NBC weight-loss reality show, will be offered in all of the more than 7,600 Walgreens stores nationwide beginning in May.

February 1, 2011

SALT LAKE CITY — “Biggest Loser” trainer Jillian Michaels continues to dominate flab on the small screen and at the diet shelf, too. Last month’s NBC mid-season premier captured 9 million viewers, up 14% from its previous season end, according to published reports. And Jillian Michaels diet aids garnered $20.8 million, up 273.7%, for the 52 weeks ended Dec. 26, 2010, according to SymphonyIRI Group data across food, drug and mass (excluding Walmart).


January 4, 2011

Rite Aid on Tuesday announced its partnership with BL Body, a collection of shape wear exclusively available in Rite Aid stores, on a sweepstakes with a first prize trip for two to the location of the reality program “The Biggest Loser.”

CAMP HILL, Pa. — Rite Aid on Tuesday announced its partnership with BL Body, a collection of shape wear available exclusively in Rite Aid stores, on a sweepstakes with a first prize trip for two to the location of the reality program “The Biggest Loser.”

Rite Aid is taking sweepstake entries through Jan. 22 for the $4,000-grand prize. Second prize is a year's membership for two to the Biggest Loser Club online weight-loss program, a $479 value.

June 27, 2010

Procter & Gamble's Crest Pro-Health sensitive shield kicked off the Summer of Sensitivity campaign Monday...