Content about Text messaging

April 21, 2013
Twitter, social media amplify RxImpact conversation

This year at the 5th Annual NACDS RxImpact Day, the voice of community pharmacy reached far beyond the office walls of U.S. senators and representatives as community pharmacy advocates — and even members of Congress — took to Twitter, Facebook and other social media.

This year at the 5th Annual NACDS RxImpact Day, the voice of community pharmacy reached far beyond the office walls of U.S. senators and representatives as community pharmacy advocates — and even members of Congress — took to Twitter, Facebook and other social media.

"It definitely seemed that we had even better engagement in using Twitter at NACDS RxImpact this year than I think we've had at pretty much any other NACDS event," said Chris Krese, SVP marketing, communications and media relations for the National Association of Chain Drug Stores.

March 29, 2013
Study: Text-message reminders do not boost flu shots in pregnant women

According to a study by the University of Pittsburgh School of Medicine, text-message reminders do not increase the likelihood an expecting mother will receive a flu shot, Reuters reported.

NEW YORK — According to a study by the University of Pittsburgh School of Medicine, text-message reminders do not increase the likelihood an expecting mother will receive a flu shot, Reuters reported this week.

March 27, 2013
McKesson EnterpriseRx system enables mobile communication

Pharmacies using McKesson EnterpriseRx pharmacy-management system can send patients information about health clinics, drug recalls, coupons and real-time surveys through their mobile phones using an integrated mobile communication system.

NEW YORK — Pharmacies using McKesson EnterpriseRx pharmacy-management system can send patients information about health clinics, drug recalls, coupons and real-time surveys through their mobile phones using an integrated mobile communication system.

Mscripts said Wednesday that its pre-built integration with EnterpriseRx would allow pharmacists to implement quickly and cost-effectively, communicating with patients through two-way, interactive SMS text messaging and mobile applications on iPhone, Android and Windows Phone devices.

May 1, 2012
Leveraging mobile marketing to reach the Hispanic population

In conducting research on how consumer packaged goods (CPG) and food and beverage companies can better work with retail partners to develop effective mobile marketing strategies, we recognized an opportunity for marketers to focus on the Hispanic population. With a growth rate more than four times that of the entire country and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is one of the most important consumer segments for CPG and food and beverage companies.

In conducting research on how consumer packaged goods (CPG) and food and beverage companies can better work with retail partners to develop effective mobile marketing strategies, we recognized an opportunity for marketers to focus on the Hispanic population.  With a growth rate more than four times  that of the entire country and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is one of the most important consumer segments for CPG and food and beverage companies.

November 15, 2011
Survey: Text service improves healthcare engagement, compliance among expectant, new mothers

A free mobile service providing healthcare information via text message helped improve both engagement with healthcare providers and compliance with regimens, researchers revealed Tuesday.

SAN DIEGO — A free mobile service providing healthcare information via text message helped improve both engagement with healthcare providers and compliance with regimens, researchers revealed Tuesday.

October 6, 2011
Walgreens adds text alerts to its refill reminder service

Walgreens on Thursday launched a text messaging refill reminder functionality that allows patients to complete prescription orders.

DEERFIELD, Ill. — Walgreens on Thursday launched a text messaging refill reminder functionality that allows patients to complete prescription orders.

"We've driven strong adoption and customer engagement through our mobile applications, and these mobile pharmacy features are also great tools for helping people manage their health," Walgreens president of e-commerce Sona Chawla said. "This is another way we're extending the access to Walgreens pharmacy to patients on the go and helping them stay well."

September 20, 2010
Rite Aid adds mobile text alerts option for Rx reminders

Rite Aid on Tuesday added automatic mobile text alerts to its opted-in contact options to...

August 17, 2010
New mobile application keeps pharmacy customers in touch

Pharmacy technology company PDX and mobile application maker Acclaim Telecom Services will integrate Acclaim’s Smart...

June 14, 2010
Walgreens broadens texting, mobile features

Moving fast to stay in front of the revolution in electronic communications and social networking,...

March 9, 2010
Target pioneers scannable mobile coupon program

Target announced that has become the first national retailer to offer a scannable mobile coupon...