Content about Temple University School

October 9, 2012

A two-part study by the Temple University School of Pharmacy and market research firm WilsonRx found the availability of custom flavoring for children’s medications boosted customer satisfaction and loyalty.

A two-part study by the Temple University School of Pharmacy and market research firm WilsonRx found the availability of custom flavoring for children’s medications boosted customer satisfaction and loyalty. The study, consisting of an intercept survey of 200 mothers at Philadelphia and 
New Jersey drug stores and a review of a WilsonRx mail survey of 34,454 customers, found that 50% of parents were very or extremely likely to recommend a pharmacy that actively informed them about flavoring services, while 7% were not.