Content about Television

MIAMI — L'Oréal USA has partnered with Telemundo to launch Club de Noveleras, the network's official fan club. This initiative marks the first-ever for both companies of its scope and scale.

"This integrated program transforms viewership into relationship while connecting L'Oréal USA's brands — like L'Oréal Paris, Maybelline and Garnier — to target consumers in an experiential and unique way," stated Jacqueline Hernandez, COO of Telemundo.

The 2011 NACDS Marketplace Conference will take place in Boston, June 25 to 28. More than 230 retail companies — representing more than $500 billion in annual buying power — and more than 90% of the consumer packaged goods industry is expected to attend. To learn more, Drug Store News talked with NACDS SVP member programs and services Jim Whitman and NACDS director of conference exhibits and registration Roy McGrath.

DSN: Why is Marketplace more important than ever? What’s new this year?

BEVERLY HILLS, Calif. — Anchor Bay Entertainment has released its latest "Wow! Wow! Wubbzy" DVD title.

"Wubbzy to the Rescue" features a collection of six episodes filled with age-appropriate lessons about sharing, caring and being yourself.

The DVD is slated for release on May 3 for a suggested retail price of $16.98, and will be available at retailers nationwide.

The drug store channel isn’t maximizing its potential in the consumer electronics category. According to research by TWICE and the Stevenson Co., CE sales at Walgreens, Rite Aid and CVS amounted to $111 billion last year, less than 1% of the chains’ combined revenue. At Walmart, electronics comprise about 7% of sales. TWICE’s research also revealed that CE sales at all three drug chains were down last year.

LOS ANGELES — A Kroger banner based in Los Angeles has kicked off a charitable campaign to benefit children's hospitals based in Southern California.

Ralphs on Monday said it is raising funds through its nonprofit, The Ralphs Fund, by asking customers and associates to donate their spare change in collection canisters located at Ralphs checkout stands.

Southern California children's hospitals that will benefit from the charitable fundraising drive include:

• Children's Hospital of Orange County;

PARSIPPANY, N.J. — A new public service campaign created by Clearasil in conjunction with MTV Networks, which promotes awareness and education about issues affecting young adults, made its debut this week.

MINNEAPOLIS — Mill Creek Entertainment is bringing three TV series to DVD next month.

On March 22, the company said it will release a single-disc DVD of "The Bill Cosby Show" Best of Season One, Cosby's Emmy-nominated first situation comedy, for a suggested retail price of $9.98.

Also coming to DVD is "Marcus Welby M.D." Best of Season One, the story of a committed family physician, which will feature 10 episodes on two discs for $9.98.

HOLLYWOOD, Calif. — Looking to delight Strawberry Shortcake fans this Easter, Twentieth Century Fox Home Entertainment is bringing the beloved character to DVD in a new musical.

In its partnership with American Greetings, "Strawberry Shortcake: Puttin’ on The Glitz," tells a story of heart-to-heart makeover magic and features Strawberry Shortcake and her friends.

The DVD arrives March 22 for a suggested retail price of $14.98.

NEW YORK — Gaiam's home video license agreement with the Travel Channel is being extended with the DVD release of "Bizarre Foods with Andrew Zimmern" Collection 4, Part 2 and "Anthony Bourdain: No Reservations" Collection 5, Part 2.

"Bizarre Foods with Andrew Zimmern" Collection 4, Part 2 follows the adventures of Zimmern, a man with an "iron stomach," as he tackles the most bizarre delicacies. The three-disc DVD set includes 13 episodes and carries a suggested retail price of $24.98, with a total runtime of 563 minutes.

ROCHESTER, N.Y. — Wegmans recently tapped Alec Baldwin for a series of holiday commercials this year, in part because his mother is a loyal shopper of the popular East Coast supermarket chain.

According to published reports, Wegmans approached Baldwin after an appearance on "The Late Show with David Letterman." Baldwin explained to Letterman that his mother wouldn’t retire to California because she wouldn’t leave Wegmans.

HAWTHORNE, N.Y. Budget-conscious parents looking to entertain their kids this holiday season can look no further than Allstar Products Group's Bendaroos.

Bendaroos, the flexible, bending sticks that provide hours of fun, now are available in glow-in-the-dark and SpongeBob SquarePants packs. Available in a 500-piece pack for $19.99 and 300-piece pack for $14.99, Bendaroos are a great stocking stuffer for crafty kids. Other pack sizes available include 100- and 200-piece packs for $5.99 to $9.99.

LOS ANGELES The first season of TV Land's "hot" sitcom, starring Betty White, will be available as a two-disc DVD set on Jan. 11.