Content about Television

February 5, 2013

Billions at stake in CMS’ pay-for-performance rankings

Money is a powerful motivator. Look no further than the sports world for validation. The PGA’s FedEx Cup encourages golfers to earn “points” towards participation in playoffs that offer a big season-ending payoff. Tennis has a similar format with the U.S. Open Series where performance in a series of events equates to a huge prize purse. Both instances use hefty prize money to help ensure the top performers participate and at high levels. The Centers for Medicare and Medicaid Services (CMS) have applied this sports theory to its rankings system of Medicare Advantage (MA) and Prescription Drug Plans (PDP) plans. And there’s billions of dollars up-for-grabs for healthcare plans.

February 5, 2013

Swisse Wellness makes big splash in U.S.

DSN sat down with Radek Sali, CEO of Australia's Swisse Wellness, to discuss insights into the company's U.S. market launch with brand ambassador and Oscar-winning actress Nicole Kidman leading the way.

AUDIO Q&A: DSN sat down with Radek Sali, CEO of Swisse Wellness, a company originating from Australia and boasting the greatest intake of natural health products per capita. Swisse Wellness recently made a splash into the U.S. market with brand ambassador Nicole Kidman leading the way.

May 13, 2013

Inergetics launches line of supplements under Martha Stewart license

Inergetics on Monday announced its partnership with Martha Stewart Living Omnimedia to create Martha Stewart Naturals, a line of six supplements that will launch this fall.

NEWARK, N.J. — Inergetics on Monday announced its partnership with Martha Stewart Living Omnimedia to create Martha Stewart Naturals, a line of six supplements that will launch this fall.

“We believe Martha Stewart embodies healthy living and well-being, putting that same philosophy in everything she does," stated Mike James, CEO Inergetics.

May 7, 2013

Target uses giant 'dollhouse' to showcase new home products collection

Grand Central Terminal in New York played host to a life-sized "dollhouse" this week as Target showcased its new collection of products, including housewares, indoor and outdoor furniture and decorative items.

NEW YORK — Grand Central Terminal in New York played host to a life-sized "dollhouse" this week as Target showcased its new collection of products, including housewares, indoor and outdoor furniture and decorative items.

The dollhouse, used to promote the Threshold collection through Tuesday evening, includes seven rooms upstairs and downstairs furnished with the new products, though only the downstairs rooms are accessible. The display was featured in the century-old, iconic train station's Vanderbilt Hall.

April 19, 2013

Diplomat Specialty Pharmacy CEO joins Flint, Mich., job-creation effort

Diplomat Specialty Pharmacy is among several Flint, Mich.-area companies that have signed on to a council to support a local business that makes scrubs and is interested in expanding beyond traditional markets.

FLINT, Mich. — Diplomat Specialty Pharmacy is among several Flint, Mich.-area companies that have signed on to a council to support a local business that makes scrubs and is interested in expanding beyond traditional markets.

April 11, 2013

Walgreens partners with Shine America on original 'Biggest Loser' webisodes

Walgreens and NBC’s hit weight-loss competition series "The Biggest Loser" joined forces to launch a new web series that follows former contestant Filipe Fa's journey to lose weight and keep it off once and for all.

LOS ANGELES — Walgreens and NBC’s hit weight-loss competition series "The Biggest Loser" on Wednesday joined forces to launch a new web series that follows former contestant Filipe Fa's journey to lose weight and keep it off once and for all.

“The Biggest Loser is changing how American’s view health and wellness, and together we are highlighting Walgreens 'Way to Well Commitment’ by sharing Felipe and Sione's dramatic stories,” stated Megan McCambridge, divisional VP customer relationship marketing for Walgreens.

March 27, 2013

Maker of Hawaiian Silky hair care targets Latinas with campaign featuring Nicole Suarez

AFAM Concept, the makers of Hawaiian Silky, has named celebrity Nicole Suarez as the brand ambassador for its Hawaiian Silky Moroccan Argan Oil hair care line.

CHICAGO — AFAM Concept, the makers of Hawaiian Silky, has named celebrity Nicole Suarez as the brand ambassador for its Hawaiian Silky Moroccan Argan Oil hair care line.

Suarez is a model, reality TV star and correspondent for Univision who placed third in 2011 for the popular model competition Nuestra Belleza Latina ("Our Latin Beauty"). Suarez was crowned Srta. Tolima in May of 2010, allowing her to compete for a chance at the Miss Universe pageant, in an event televised in 29 countries across the world.

March 13, 2013

Meryl Streep appears in colorectal cancer-screening campaign

Actress Meryl Streep will encourage people to get screened for colorectal cancer in a new series of public service announcements from the Entertainment Industry Foundation's National Colorectal Cancer Research Alliance and the Centers for Disease Control and Prevention, the groups said Wednesday.

LOS ANGELES — Actress Meryl Streep will encourage people to get screened for colorectal cancer in a new series of public service announcements from the Entertainment Industry Foundation's National Colorectal Cancer Research Alliance and the Centers for Disease Control and Prevention, the groups said Wednesday.

March 6, 2013

‘Project Runway’ contestants to make high-fashion styles with Duck Tape

Duck Tape is heading to the runway this Thursday on Lifetime’s “Project Runway,” as season 11’s aspiring designers face the “Unconventional Materials Challenge,” a competition in every season that challenges them to create high-fashion clothing from something other than fabric.

AVON, Ohio — Duck Tape is heading to the runway this Thursday on Lifetime’s “Project Runway,” as season 11’s aspiring designers face the “Unconventional Materials Challenge,” a competition in every season that challenges them to create high-fashion clothing from something other than fabric.

February 26, 2013

Suave Professionals and reality TV star Nicole Richie team up for fashion show sponsorship

Learning the professional tips and tricks of the beauty and fashion world isn't always easy. That's why Suave Professionals has teamed up with designer and reality TV star Nicole Richie to sponsor NBC's "Fashion Star" for the second consecutive year.

ENGLEWOOD CLIFFS, N.J. — Learning the professional tips and tricks of the beauty and fashion world isn't always easy. That's why Suave Professionals has teamed up with designer and reality TV star Nicole Richie to sponsor NBC's Fashion Star for the second consecutive year.

February 22, 2013

'Hart of Dixie' star appears at Rembrandt red-carpet event

"Hart of Dixie" star Jaime King appeared at Rembrandt's Red Carpet Party Prep Event Wednesday night, a pre-Oscars celebration that took place at Blo salon in West Hollywood, Calif.

LOS ANGELES — "Hart of Dixie" star Jaime King appeared at Rembrandt's Red Carpet Party Prep Event Wednesday night, a pre-Oscars celebration that took place at Blo salon in West Hollywood, Calif.

At the event, King shared red carpet beauty tips, while guests received complimentary teeth-whitenings using the Rembrandt Intense Stain stain-dissolving strips. The company said King is a long-time user of the brand, having been introduced by her father.

February 22, 2013

Daisies and Dukes introduces rejuvenating bath and body line

Daisies and Dukes, inspired by the fresh air and natural beauty of the American countryside, has introduced a new line of bath and body products, the company announced.

CORTLAND, N.Y. — Daisies and Dukes, inspired by the fresh air and natural beauty of the American countryside, has introduced a new line of bath and body products, the company announced.

February 19, 2013

Honey Maid launches new snack, creative initiative for children

Honey Maid announced the launch of the Made Co. initiative, a unique contest series through which kids ages 6 years to 12 years will have the chance to win opportunities to have their ideas brought to life with the help of industry experts. The launch coincides with a series of TV commercials for the brand's newest item, Honey Maid Grahamfuls snack crackers.

EAST HANOVER, N.J. — Today, Honey Maid announced the launch of the Made Co. initiative, a unique contest series through which kids ages 6 to 12 years will have the chance to win opportunities to have their ideas brought to life with the help of industry experts. Made Co. was developed to encourage kids to cultivate their imagination and creativity, and inspire them to make things. The launch of the Made Co. initiative coincides with a series of TV commercials for the brand's newest snack, Honey Maid Grahamfuls filled crackers.

February 4, 2013

Bloomberg: Tesco reassures U.S. customers as investment bank conducts strategic review

U.K. grocer Tesco is attempting to reassure shoppers that its United States-based Fresh & Easy supermarkets are not closing after announcing in December plans to exit the U.S. market, Bloomberg News reported Friday.

NEW YORK — U.K. grocer Tesco is attempting to reassure shoppers that its United States-based Fresh & Easy supermarkets are not closing after announcing in December plans to exit the U.S. market, Bloomberg News reported Friday.

January 29, 2013

Ben & Jerry's celebrates '30 Rock' finale with new flavor

Ben & Jerry's ice cream has announced it will reveal a new flavor aimed at celebrating the NBC series 30 Rock, which airs its series finale on January 31.

BURLINGTON, Vt. — Ben & Jerry's ice cream has announced it will reveal a new flavor aimed at celebrating the NBC series "30 Rock," which airs its series finale on Jan. 31. The flavor will be unveiled by co-founder Jerry Greenfield at a New York City finale party, steps from the namesake building at Rockefeller Center. Invitees will gather to view the series finale of the show and sample the new "30 Rock"-themed concoction

January 21, 2013

Reports: Actress Jennifer Aniston to be new face of Aveeno

Actress Jennifer Aniston has reportedly been named the new face of Aveeno skin care products, according to published reports.

NEW YORK — Actress Jennifer Aniston has reportedly been named the new face of Aveeno skin care products, according to published reports.

Aniston is expected to appear in ad campaigns later this year.

“Jennifer’s holistic approach to life and her natural beauty are such a perfect match for Aveeno,” the brand was quoted as stating in published reports. “We are pleased to welcome Jennifer to the Aveeno family.”

January 18, 2013

85% of Hispanic Americans live near a Walgreens, and now the products they buy will be there too

Walgreens and Televisa Consumer Products announced an expansion of their distribution across Walgreens with the inclination to share additional insights into the Hispanic community. Televisa's product portfolio spans from beauty items in haircare and skincare to OTC solutions in the cough/cold and pain relief categories.

Did you ever wonder what would happen if a broadcaster dabbled in the consumer packaged goods world? Would they be able to drive trial at an exponentially cheaper rate because they could flood their own airwaves with in-house commercials and product placements? Maybe. In the U.S. market it'd be difficult and becoming ever more so given the continued fracturing of media outlets. Network television operations today have to contend with hundreds of cable/satellite channels that are each creating their own content, not to mention relatively new primetime competitors like the Internet or mobile apps. In other words, it'd be difficult to reach a critical mass of viewers and at the same time substitute paid product placements with in-house (in other words not paid) product placements in the U.S. media marketplace.

January 10, 2013

Prestige Brands gets red carpet treatment with actor Brad Garrett at Children's Hospital charity event

Actor Brad Garrett, best known for his role as Robert on "Everybody Loves Raymond," recently shared a moment with Salim Holder, Prestige Brands senior brand manager for Little Remedies products, at the "Winter Wonderland" holiday party benefiting The Children's Hospital of L.A.

LOS ANGELES — Actor Brad Garrett, best known for his role as Robert on "Everybody Loves Raymond," recently shared a moment with Salim Holder, Prestige Brands senior brand manager for Little Remedies products, at the "Winter Wonderland" holiday party benefiting The Children's Hospital of L.A.

Little Remedies was a key sponsor of the event for children who are patients at the hospital, their parents and celebrity friends.

January 4, 2013

'The Biggest Loser' starts off season 14 with a fitness challenge to all Americans and a revamped web page

NBCUniversal Television Consumer Products, in conjunction with Shine America, on Thursday announced the launch of the newly enhanced Biggestloser.com to serve as a one-stop portal with complete access to NBC’s “The Biggest Loser” online community.

UNIVERSAL CITY, Calif. — NBCUniversal Television Consumer Products, in conjunction with Shine America, on Thursday announced the launch of the newly enhanced Biggestloser.com to serve as a one-stop portal with complete access to NBC’s “The Biggest Loser” online community.

December 13, 2012

Aquafina and 'Project Runway' invite aspiring designers to their 'Aquafina Pure Challenge'

Aquafina and Emmy-nominated "Project Runway" are teaming up to launch the "Aquafina Pure Challenge," a competition that invites consumers, including aspiring designers, to celebrate the pure essence of who they are by submitting an original Aquafina-inspired design.

PURCHASE, N.Y. — Aquafina and Emmy-nominated "Project Runway" are teaming up to launch the "Aquafina Pure Challenge," a competition that invites consumers, including aspiring designers, to celebrate the pure essence of who they are by submitting an original Aquafina-inspired design.

December 13, 2012

Oral-B announces partnership with O, The Oprah Magazine

Procter & Gamble’s Oral-B brand is encouraging shoppers to consider providing the gift of a healthier smile to their loved ones this year and has partnered with O, The Oprah Magazine to offer hundreds of O readers the opportunity to try out the Professional Precision 5000 power toothbrush.

CINCINNATI — Procter & Gamble’s Oral-B brand is encouraging shoppers to consider providing the gift of a healthier smile to their loved ones this year and has partnered with O, The Oprah Magazine to offer hundreds of O readers the opportunity to try out the Professional Precision 5000 power toothbrush.

Through the partnership, Oral-B is offering 374 O readers the opportunity to try out the Professional Precision 5000 power toothbrush over a two-week period in order to compare and share their experience.

December 11, 2012

SISU Entertainment launches 'Shalom Sesame' DVD club

The award-winning "Shalom Sesame" DVD series is now available as part of a year-long DVD club, SISU Entertainment announced.

NEW YORK — The award-winning "Shalom Sesame" DVD series is now available as part of a year-long DVD club designed to provide consumers a wide array of discount purchasing plans to meet their specific needs, SISU Entertainment announced today.

November 26, 2012

OTCs: The first line of defense

More and more, consumers are turning to OTCs as the first line of defense when they first get sick — regardless of the condition suffered — and that appears to be consistent among AccentHealth viewers. According to an online survey of more than 900 AccentHealth viewers conducted in September, one-quarter of patients said they have increased their use of OTC products in the past year.

To see more Patient Views, click here.

November 26, 2012

Quill.com expands 'Dunder Mifflin' product line

Quill.com is capitalizing on the success of its Dunder Mifflin paper line with seven new products.

LINCOLNSHIRE, Il. — In late 2011, Quill.com began offering Dunder Mifflin paper as part of an innovative licensing agreement with NBCUniversal. The program was a huge success, and now Quill is looking to expand "The Office" product line to feature several more items.

November 15, 2012

Despite deceleration in sales momentum, Walmart expects profitable holiday season

Walmart maintained an optimistic outlook for the holiday season despite a 1.5% third-quarter comp increase that reflected a modest deceleration in sales momentum seen earlier this year.

BENTONVILLE, Ark. — Walmart maintained an optimistic outlook for the holiday season despite a 1.5% third-quarter comp increase that reflected a modest deceleration in sales momentum seen earlier this year.