Content about Television in the United States

May 17, 2010
Report: Oregon State Board of Pharmacy may reclassify marijuana

Marijuana's shift from public menace to prescribed medication has found its latest manifestation in the...

May 2, 2010
Taylor Swift becomes new face of CoverGirl

CoverGirl has announced that singer-songwriter Taylor Swift is its newest CoverGirl, representing a new line...

March 29, 2010
Gain kicks off new campaign with celebrity best friends

Gain has kicked off its "Better Together" campaign with celebrity best friends, Melissa Joan Hart...

February 28, 2010
Oprah gives Wag’s diabetes campaign big boost

The impact Oprah Winfrey can have on book sales has become a thing of legend:...

February 4, 2010
Walgreens offer catapults chain to diabetes care stardom

It has been coined "The Oprah Effect" and it is the notion that if you're...

WHAT IT MEANS AND WHY IT'S IMPORTANT It has been coined "The Oprah Effect" and it is the notion that if you're lucky enough to get a thumbs up by Oprah on "The Oprah Winfrey Show," her viewers will heed her call and run -- not walk -- to buy your product or services. Walgreens and its Take Care Clinic business are among the latest to be graced with the icon's million-dollar touch.

January 10, 2010
Kissable campaigning

What do Sandra Bullock, Tobey Maguire, Meryl Streep and Bill Paxton all have in common?...

FRANKLIN, Wis. —What do Sandra Bullock, Tobey Maguire, Meryl Streep and Bill Paxton all have in common? Three things—they’ve all been nominated for Golden Globe Awards, they’ve all starred in movies with Kevin Bacon and while they’re in the Golden Globe green room, they’ll all be sporting Carma Labs’ Carmex lip balm products.