Content about Tecate

January 9, 2013

Tecate and Tecate Light on Wednesday announced the launch of their national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football.

NEW YORK — Tecate and Tecate Light on Wednesday announced the launch of their national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football. The brand equity will place bilingual thematic POS materials with the slogan "A Man Knows How to Choose His Team," cross-merchandise and consumer promotions at off-premise locations across the country between Jan. 1 and Feb. 15, 2013.

September 5, 2012

Heineken USA has launched its Tecate Michelada beverage in the United States.

NEW YORK — Heineken USA has launched its Tecate Michelada beverage in the United States.

Tecate Michelada follows the same traditional brewing process of Tecate to the master brewer's exact specifications, the company said. The beer then is carefully blended with the taste of lime, spices and a hint of chili pepper to create a bold flavored beer mix with a deep golden color. Tecate Michelada can be enjoyed cold, straight from the can or poured over ice, into a traditional goblet-style glass with a salted rim.