Content about Tea

NEW YORK — CodeBlue was unveiled last week at Natural Products Expo East in Baltimore as the company behind CodeBlue transitioned the brand from the club circuit to the specialty health channel.

According to the company, the all-natural beverage has the electrolyte replenishment of a sports drink, as well as the antioxidants and vitamins found in enhanced water. CodeBlue is derived from fruit extracts, naturally sweetened and available in four flavored varieties — blueberry pomegranate, strawberry melon, peach mandarin and meyer lemon.

PLANO, Texas — A new Snapple flavor is making its way to participating retailers nationwide next month.

Snapple said that its latest limited-edition flavor, Tea Will Be Loved, was developed in partnership with Grammy award-winning pop-rock band Maroon 5 to benefit hunger relief organization Feeding America.

PALM BEACH, Fla. — Conservative radio host Rush Limbaugh has introduced a new brand of iced tea that puts a playful spin on patriotism.

Two If By Tea is named after the famous line, "one if by land, and two if by sea," in the poem "Paul Revere's Ride." The beverage's packaging is adorned with Rush Limbaugh dressed to look like Paul Revere.

The launch of the iced tea brand also will be supported in an advertising campaign that will include radio and digital media elements, as well as outdoor displays.

SPARKS, Nev. — A new kind of organic tea is coming to grocery stores.

Davidson's is introducing tulsi teas, which are derived from tulsi basil grown in India. Every ingredient in Davidson's tulsi teas is 100% botanical and certified organic, the company said. The teas are available in six flavors, including signature blend, pure leaves, rooibos chai, spicy green, hibiscus flower and chamomile.

PURCHASE, N.Y. — SoBe has implemented a full-scale integrated marketing campaign.

The beverage brand said that its latest campaign, dubbed "Try Everything," is the biggest effort made since 2008. The Try Everything campaign combines television and radio advertisements, in-market grassroots programming and a revamped SoBe website.

STAMFORD, Conn. — Nestle Waters North America has inked a deal to acquire the maker of Sweet Leaf and Tradewinds beverage brands.

Nestle Waters said its acquisition of Austin, Texas-based Sweet Leaf Tea Co. — which was founded in 1998 — is subject to applicable regulatory approval and satisfaction of other customary closing conditions. The deal will expand the company's beverage portfolio of bottled water to include high-quality iced teas, lemonades and juice drinks.

BETHESDA, Md. — Honest Tea is adding another zero-calorie beverage to its lineup.

New zero-calorie, USDA-certified organic, caffeine-free classic lemonade is the first zero-calorie Honest Ade naturally sweetened with organic stevia, the company said. The new variety is the brand's second zero-calorie offering.

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MELVILLE, N.Y. — Hain Celestial is boosting its market presence with the introduction of more than 50 new and improved products.

The company has expanded its baking brand, Arrowhead Mills, to include an organic sprouted wheat flour and gluten-free baking mixes to address those who suffer from celiac disease. The products also feature update packaging.

CONCORD, Mass. — A global luxury tea brand has launched a line of organic, culinary-inspired blends.

Tea Forte's herbal retreat relaxation teas are caffeine-free beverages designed to relax the body and mind. In addition to being organic, the teas are packaged in recyclable, air-tight EnviroTins, with each tin containing eco-friendly, biodegradable, full-leaf sachets made of GMO-free corn silk.

The teas are available in mojito marmalade, apricot amaretto, blueberry merlot, kiwi lime ginger and cherry cosmo, and carry a suggested retail price of $8.95.

BOULDER, Colo. — Celestial Seasonings is bringing its Sleepytime bear to life with weekly Twitter sessions called "Tea Time with Sleepytime Bear."

Beginning Dec. 14, a different Celestial Seasonings tea will serve as "sponsor" for the weekly, hour-long Twitter "Tea Time" session, enabling online users to learn about the all-natural varieties of Celestial Seasonings tea, including herbal, green, white, red, chai and wellness. The sessions will take place every Tuesday at 1 p.m. MST.

OLD TAPPAN, N.J. New Leaf introduced New York Giants wide receiver Steve Smith as its new spokesman, marking the company's first celebrity endorsement.

Smith inked the multiseason endorsement agreement with New Leaf, the maker of iced tea and lemonade beverages, on Nov. 1. He was introduced to New Leaf at a promotional signing appearance in 2009.