Content about Tea

May 16, 2012

Coca-Cola’s Honest Tea brand began the rollout of its Not Too Sweet Tea, a traditional sweet tea with 40% less sugar and calories than the leading sweet teas.

ATLANTA — Coca-Cola’s Honest Tea brand began the rollout of its Not Too Sweet Tea, a traditional sweet tea with 40% less sugar and calories than the leading sweet teas. The new addition to Honest Tea’s lineup is brewed with organic black tea leaves and is sweetened with “just a tad” (25 g) of organic cane sugar and organic stevia. Each 16.9-fl.-oz. bottle contains 100 calories, compared with leading brands of sweet tea, which contain an average of 43 g of sugar and 174 calories per 16.9-fl.-oz. bottle.

May 3, 2012

A leader in specialty coffee and single-serve brewing systems has partnered with a company known for its whole bean coffee brand in a new multiyear agreement.

WATERBURY, Vt., and MONTVALE, N.J. — A leader in specialty coffee and single-serve brewing systems has partnered with a company known for its whole bean coffee brand in a new multiyear agreement.

Green Mountain Coffee Roasters said Eight O'Clock Coffee's namesake brand, as well as Tetley tea and Good Earth tea, will available in K-Cup and Vue packs for Keurig single-cup brewing systems.

May 3, 2012

Pure Leaf Iced Tea is gearing up for a new campaign.

PURCHASE, N.Y. — Pure Leaf Iced Tea is gearing up for a new campaign.

April 2, 2012

Anheuser-Busch's Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that's inspired by the golf course.

ST. LOUIS — Anheuser-Busch's Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that's inspired by the golf course.

New Ultra 19th Hole light tea and lemonade is a lighter alternative to traditional flavored malt beverages, the company said.

March 30, 2012

One of the advantages to independent pharmacies' small scale is their ability to forge their own identities and invent new store formats in a way that might be harder for a national or regional chain.

NEW YORK — One of the advantages to independent pharmacies' small scale is their ability to forge their own identities and invent new store formats in a way that might be harder for a national or regional chain.

New York, with its famously competitive pharmacy market and diverse population, has long been a hotspot for new store formats, and one of the products of this dynamic environment is Tisane Pharmacy, located in Manhattan's Upper East Side.

March 2, 2012

Lipton is supporting its Lipton 100% Natural ready-to-drink bottled iced tea and new Lipton Tea and Honey iced tea mixes with a new campaign.

PURCHASE, N.Y. — Lipton is supporting its Lipton 100% Natural ready-to-drink bottled iced tea and new Lipton Tea and Honey iced tea mixes with a new campaign.

The "Drink Positive" campaign, which features Grammy Award-winning trio Lady Antebellum, includes national TV, print, radio, digital, exclusive online content, retail integration and a consumer promotion. In line with the campaign, Lipton is giving away a number of Lipton Tea and Honey samples one the product's website.

March 2, 2012

Numi Organic Tea has introduced five new tea blends to its existing lineup of Pu-erh organic tea.

OAKLAND, Calif. — Numi Organic Tea has introduced five new tea blends to its existing lineup of Pu-erh organic tea.

Coconut, cardamom, basil mint, jasmine and ginger flavors join the emperor's and chocolate Pu-erh teas. All of Numi's tea blends are 100% organic and are made with premium, full-leaf tea and real fruit, herbs and spices.

The new Numi Pu-erh teas will be sold for a suggested retail price of $7.99 to $9.99.

February 21, 2012

Snapple is combining two of its staple beverages into one with the official debut of Diet Half ‘n Half Lemonade Iced Tea.

PLANO, Texas — Snapple is combining two of its staple beverages into one with the official debut of Diet Half ‘n Half Lemonade Iced Tea.

“Some combinations are too perfect to pass up,” Snapple VP marketing Regan Ebert said. “Snapple is always looking to make the Best Stuff even better and the new Diet Half ‘n Half offers our fans a tasty, low-calorie combination of two classic flavors that is sure to please, whichever side you’re rooting for.”

January 4, 2012

Brisk is gearing up for the 3-D theatrical release of "Star Wars: Episode I The Phantom Menace" with limited-edition packaging and a campaign.

PURCHASE, N.Y. — Brisk is gearing up for the 3-D theatrical release of "Star Wars: Episode I The Phantom Menace" with limited-edition packaging and a campaign.

December 20, 2011

The tea market is expected to see a surge in sales this year and beyond, according to a Packaged Facts report.

NEW YORK — The tea market is expected to see a surge in sales this year and beyond, according to a Packaged Facts report.

"Tea and Ready-to-Drink Tea in the U.S.," which was published in October, projected that the tea market will grow 5.2% to $6.5 billion this year, with retail tea market growth climbing from 6.6% in 2012 to 8.7% in 2014, reaching $8.3 billion in that year.

December 14, 2011

Michelob Ultra is set to enter the hard teas and lemonade category, according to an AdAge report.

NEW YORK — Michelob Ultra is set to enter the hard teas and lemonade category, according to an AdAge report.

The low-calorie beer brand is slated to launch Ultra 19th Hole Light Tea and Lemonade, which will tout 4% alcohol by volume and 140 calories per can.

Michelob Ultra currently markets such flavored beers as lime cactus, pomegranate raspberry and dragon fruit peach.

December 12, 2011

Skin care brands that contain such ingredients as shea butter, olive oil and tea tree oil could be missing an opportunity among ethnic consumers, according to research company Mintel.

Skin care brands that contain such ingredients as shea butter, olive oil and tea tree oil could be missing an opportunity among ethnic consumers, according to research company Mintel.

November 21, 2011

Celestial Seasonings has boosted its portfolio to include new beverages for its green tea and wellness tea lines.

BOULDER, Colo. — Celestial Seasonings has boosted its portfolio to include new beverages for its green tea and wellness tea lines.

Celestial Seasonings' green tea lineup now includes goji berry pomegranate and peach blossom natural antioxidant green teas, while the brand's wellness tea lineup now includes MetaboBalance and LaxaTea flavors.

November 14, 2011

Celestial Seasonings has introduced an energy shot that combines B vitamins, botanicals and kombucha, a fermented black tea.

BOULDER, Colo. — Celestial Seasonings has introduced an energy shot that combines B vitamins, botanicals and kombucha, a fermented black tea.

Kombucha Energy Shots are packaged in single-serve, 2-fl.-oz. bottles and are available in citrus, berry and Pomegranate Xtreme varieties.

November 10, 2011

Lipton has kicked off an initiative that underscores the brand's efforts to source all of its tea from sustainably managed farms, with the goal of having all of its tea come from Rainforest Alliance Certified farms by 2015.

ENGLEWOOD CLIFFS, N.J. — Lipton has kicked off an initiative that underscores the brand's efforts to source all of its tea from sustainably managed farms, with the goal of having all of its tea come from Rainforest Alliance Certified farms by 2015.

October 18, 2011

A drink made popular by a famous golfer now is available as a malt beverage.

CHICAGO — A drink made popular by a famous golfer now is available as a malt beverage.

Hornell Brewing Co., the parent company of AriZona Beverages, said it has launched Arnold Palmer Hard, a half-tea and half-lemonade drink that contains 5% alcohol by volume. The noncarbonated beverage is made with AriZona brand iced tea and lemonade and is packaged in a 24-oz. can.

October 5, 2011

CodeBlue was unveiled last week at Natural Products Expo East in Baltimore as the company behind CodeBlue transitioned the brand from the club circuit to the specialty health channel.

NEW YORK — CodeBlue was unveiled last week at Natural Products Expo East in Baltimore as the company behind CodeBlue transitioned the brand from the club circuit to the specialty health channel.

According to the company, the all-natural beverage has the electrolyte replenishment of a sports drink, as well as the antioxidants and vitamins found in enhanced water. CodeBlue is derived from fruit extracts, naturally sweetened and available in four flavored varieties — blueberry pomegranate, strawberry melon, peach mandarin and meyer lemon.

September 6, 2011

Honest Tea has unveiled its redesigned labels for its PET line of Honest Tea and Honest Ade products.

BETHESDA, Md. — Honest Tea has unveiled its redesigned labels for its PET line of Honest Tea and Honest Ade products.

The new look, which began hitting store shelves this month, features a white background that highlights clean, vibrant images of the ingredients. The company said that the revised labels enhance its visual identity as the brand gains national distribution. The new labels are not reflective of any formula changes, Honest Tea said.

August 22, 2011

A new Snapple flavor is making its way to participating retailers nationwide next month.

PLANO, Texas — A new Snapple flavor is making its way to participating retailers nationwide next month.

Snapple said that its latest limited-edition flavor, Tea Will Be Loved, was developed in partnership with Grammy award-winning pop-rock band Maroon 5 to benefit hunger relief organization Feeding America.

July 6, 2011

Tea Forte has introduced a new line of beverages that are designed to improve one's skin.

CONCORD, Mass. — Tea Forte has introduced a new line of beverages that are designed to improve one's skin.

New Skin-Smart teas are blended with polyphenols, which are designed to help fight against visible signs of skin aging, according to the company. The teas are available in 16-count filter bags for a suggested retail price of $5.95 and include the following flavors:

  • Cucumber mint with green tea for youth recovery;

  • Honey yuzu with green tea for natural renewal;

June 20, 2011

Conservative radio host Rush Limbaugh has introduced a new brand of iced tea that puts a playful spin on patriotism.

PALM BEACH, Fla. — Conservative radio host Rush Limbaugh has introduced a new brand of iced tea that puts a playful spin on patriotism.

Two If By Tea is named after the famous line, "one if by land, and two if by sea," in the poem "Paul Revere's Ride." The beverage's packaging is adorned with Rush Limbaugh dressed to look like Paul Revere.

The launch of the iced tea brand also will be supported in an advertising campaign that will include radio and digital media elements, as well as outdoor displays.

June 16, 2011

Genesis Today has introduced two functional beverages exclusively at Walmart.

AUSTIN, Texas — Genesis Today has introduced two functional beverages exclusively at Walmart.

The company said that its Wake Me and Relax Me drinks are designed to help consumers respectively energize and relax in a healthy way.

Wake Me blends together vitamins and nutrients in a tangerine-orange juice and includes 500% daily value of vitamin B12, theanine, guarana seed and green tea leaf extract.

June 15, 2011

A new kind of organic tea is coming to grocery stores.

SPARKS, Nev. — A new kind of organic tea is coming to grocery stores.

Davidson's is introducing tulsi teas, which are derived from tulsi basil grown in India. Every ingredient in Davidson's tulsi teas is 100% botanical and certified organic, the company said. The teas are available in six flavors, including signature blend, pure leaves, rooibos chai, spicy green, hibiscus flower and chamomile.

May 23, 2011

Iced tea brand AriZona has updated its packaging mix to include 12-packs of its 11.5-oz. cans.

CHICAGO — Iced tea brand AriZona has updated its packaging mix to include 12-packs of its 11.5-oz. cans.

The company said its ready-to-drink beverages will feature packaging by Rexam to help the company further expand into the mass market.

May 18, 2011

SoBe has implemented a full-scale integrated marketing campaign.

PURCHASE, N.Y. — SoBe has implemented a full-scale integrated marketing campaign.

The beverage brand said that its latest campaign, dubbed "Try Everything," is the biggest effort made since 2008. The Try Everything campaign combines television and radio advertisements, in-market grassroots programming and a revamped SoBe website.