Content about Symphony Consulting

February 12, 2013

A mere 2% increase in the payroll tax could represent $800 in reduced spending power per year for a person with a household income of $40,000, according to a new study by SymphonyIRI.

CHICAGO — A mere 2% increase in the payroll tax could represent $800 in reduced spending power per year for a person with a household income of $40,000, according to a new study by SymphonyIRI.

Symphony Consulting, a division of the Chicago-based market research firm, analyzed shopper behavior since the payroll tax increased on Jan. 1, focusing on the effect of the payroll tax on food and beverage consumption, including its effect on such dimensions as stores shopped, brands purchased and the effect on various segments and categories.

December 7, 2010

Functional beverages are moving to the next level. Sean Seitzinger, partner at Symphony Consulting of the SymphonyIRI Group, said that functional foods are one of the fastest-growing areas of the supermarket, recording 27% growth over the past three years. “Functional beverages, which comprise 63% of the category, are the center plate of that story,” Seitzinger said.


September 19, 2010

Even in a challenging and rapidly changing marketplace, lower-income shoppers will generate $115 billion in...