Content about Sweeteners

NEW YORK — Vitacare has introduced a new product line designed for people with sensitive teeth, the company said Wednesday.

The oral care company announced the introduction of Chia Mint toothpaste, extra-soft toothbrush and gum.

Chia Mint includes vitamins A, C, D, E and calcium - together marketed as the Vita-Boost Complex - designed to heal, protect and strengthen gums and teeth, as well as extra potassium nitrate. Vitacare's products are sweetened with Xylitol and marketed as gluten- and fluoride-free and safe for pregnant women.

EAST HANOVER, N.J. — Kraft’s Honey Maid brand has launched Grahamfuls, a line of filled graham crackers. The new snack comes in three flavors: Peanut Butter, Peanut Butter and Chocolate, and Banana Vanilla Crème. Honey Maid Grahamfuls are made with honey and 100% whole grain, offering 10 g of whole grain per serving. They do not contain high fructose corn syrup or artificial flavorings and are a good source of calcium. Suggested retail for a box of eight individually wrapped Grahamfuls is $4.19.

FORT WASHINGTON, Pa. — The maker of Splenda has introduced a new zero-calorie sweetener.

LONGMONT, Colo. — Madhava Natural Sweeteners has introduced raw organic agave nectar that now is fair-trade-certified.

Starting this week, Madhava will be shipping fair-trade-certified organic raw agave nectar to supermarkets and natural food stores nationwide. Madhava raw organic agave nectar is made from the natural juice of the weber blue agave plant, which is organically grown and sustainably farmed in the Sierra Madres region of Mexico.

WAYZATA, Minn. — Truvia is expanding its product line to include an item that bakes and browns like sugar.

Truvia Baking Blend, a blend of Truvia natural sweetener and sugar, touts 75% fewer calories per serving than regular sugar but has the equivalent sweetness of 3 lbs. of sugar, the company said. The product is packaged in a 1.5-lb. bag that features a closeable, easy-to-pour spout.

Zarbee’s has been expanding its pediatric cough-cold line featuring buckwheat honey with the launch of Zarbee’s Nighttime Cough and Sleep Drink, an over-the-counter nighttime cough remedy proven safe and effective for children 2 years of age and older.


NEW YORK — Sweet'N Low and Olympic athlete Dominique Dawes have joined forces to address the growing diabetes epidemic in honor of National Diabetes Month.

CHICAGO — Despite the negative connotation high-fructose corn syrup carries as an additive to food and beverages, it seems that consumers are more concerned with fat and calorie intake.

NEW YORK — The maker of Sugar In The Raw and Stevia In The Raw products has launched a new television advertising campaign to show consumers "it's only natural."

IRVING, Texas — Following the introduction of its Smartwhite bread, Wonder Bread is introducing a new 100% whole wheat bread to its lineup.

New Wonder Smartwheat provides 22 g of whole grain and the calcium of 8 oz. of milk in two slices, and is a good source of nine vitamins and minerals, the company said. Additionally, Wonder Smartwheat contains no high fructose corn syrup and is lower in sodium as part of the brand's recent commitment to the National Sodium Reduction Initiative.

PLANO, Texas — A Dr Pepper Snapple Group brand is getting refreshed.

The beverage giant is updating its Hawaiian Punch brand by bringing its surfer mascot to the 21st century with a computer-generated design, according to published reports.

And just five years after the 60-year-old brand launched, it has reformulated its Light Hawaiian Punch to include sweetener sucralose, only 10 calories and 100% of the USRDA for vitamin C. The original Hawaiian Punch also will trim down; the beverage will have 25% less calories and contain sucralose.

FOSTER CITY, Calif. The FRS Co. has enhanced its ready-to-drink beverage line, Healthy Energy.

The single-serve drinks, available in 11.5-oz. cans, now feature a fresh new look and taste, containing the FRS-patented blend of the powerful all-natural antioxidant quercetin, seven essential vitamins and green tea extract. The newly packaged line is available in apricot nectarine and orange flavors sweetened with stevia, as well as low-calorie wild berry, peach mango, citrus pomegranate and orange flavors.