Content about Susan Viamari

January 22, 2014

An IRI MarketPulse survey found that shopper sentiment dropped in fourth quarter 2013, and this gloomy attitude is spilling over into 2014 across all age groups.

CHICAGO — After a year of sluggish economic growth in 2013, it is no surprise that consumers are beginning the new year with a conservative outlook. An IRI MarketPulse survey released Wednesday found that shopper sentiment dropped in fourth quarter 2013, and this gloomy attitude is spilling over into 2014 across all age groups. 

It is particularly evident among millennials, who reported a 10-point decline since third quarter 2013 and have consistently struggled since the economic downturn began.

November 19, 2013

Shoppers are already looking past the holiday season and not liking what they see, according to a special survey conducted between Oct. 31 and Nov. 5 by IRI that was released Tuesday.

CHICAGO — Shoppers are already looking past the holiday season and not liking what they see, according to a special survey conducted between Oct. 31 and Nov. 5 by IRI that was released Tuesday. While consumers are hoping for the best, they're bracing for the worst when it comes to the possibility of another government shutdown and debt ceiling crisis in early 2014. 

October 16, 2013

According to IRI's Q3 2013 MarketPulse survey results released Tuesday, 85% of American consumers were aware of the looming debt ceiling crisis and of the government shutdown, which is clearly impacting their views of their personal finances, including their approach to grocery shopping.

CHICAGO — According to IRI's Q3 2013 MarketPulse survey results released Tuesday, 85% of American consumers were aware of the looming debt ceiling crisis and of the government shutdown, which is clearly impacting their views of their personal finances, including their approach to grocery shopping. 

February 6, 2013

With the path to purchase evolving, merchandising has increased across just more than half of CPG categories and declined in 47% of categories, SymphonyIRI Group reported.

CHICAGO — With the path to purchase evolving, merchandising has increased across just more than half of CPG categories and declined in 47% of categories, SymphonyIRI Group reported Tuesday. 

The drug channel has seen the most erosion in merchandising support, with declines in 60% of the categories within the channel in 2012.

January 24, 2013

One-in-5 consumers between the ages of 35 years and 54 years are choosing products due to a loyalty card discount, SymphonyIRI Group reported Wednesday as part of its fourth quarter 2012 MarketPulse survey.

CHICAGO — One-in-5 consumers between the ages of 35 years and 54 years are choosing products due to a loyalty card discount, SymphonyIRI Group reported Wednesday as part of its fourth quarter 2012 MarketPulse survey. And almost one-third are forsaking their preferred brands due to a sale price. The survey found that shopper sentiment dropped to its lowest point since Q3 2011.

December 19, 2012

Revamping the center store could present an opportunity worth more than $440 billion for supermarkets, according to a new study by SymphonyIRI.

CHICAGO — Revamping the center store could present an opportunity worth more than $440 billion for supermarkets, according to a new study by SymphonyIRI.

October 9, 2012

The drug channel has a decent draw among the “silent generation,” the generation of seniors born between 1925 and 1945 who have impressed upon the baby boomers the importance of healthier living in anticipation of better life quality during their own golden years. 


The drug channel has a decent draw among the “silent generation,” the generation of seniors born between 1925 and 1945 who have impressed upon the baby boomers the importance of healthier living in anticipation of better life quality during their own golden years. 


September 14, 2012

Drug channel retailers hold a lower than average share among younger baby boomers, likely due to a particularly low share across sizeable categories, such as vitamins and internal analgesics, within the younger boomer cohort, SymphonyIRI Group reported Thursday as part of its latest Times & Trends Report, "Baby Boomers: Riding the Wave of Diversity."

CHICAGO — Drug channel retailers hold a lower than average share among younger baby boomers, likely due to a particularly low share across sizeable categories, such as vitamins and internal analgesics, within the younger boomer cohort, SymphonyIRI Group reported Thursday as part of its latest Times & Trends Report, "Baby Boomers: Riding the Wave of Diversity." In contrast, dollar channel spending among younger boomers is above average across each of these categories.

August 17, 2012

Consumers shop as many as seven retail channels in pursuit of the best value, SymphonyIRI Group reported Wednesday.

CHICAGO — Consumers shop as many as seven retail channels in pursuit of the best value, SymphonyIRI Group reported Wednesday.

July 11, 2012

At 50 million strong in the United States today, millennials — defined as adults ages 18 years to 34 years — are demonstrating more volatility and showing less fiscal confidence than average shoppers, revealed a SymphonyIRI Group report released Wednesday.

CHICAGO — At 50 million strong in the United States today, millennials — defined as adults ages 18 years to 34 years — are demonstrating more volatility and showing less fiscal confidence than average shoppers, revealed a SymphonyIRI Group report released Wednesday.

April 17, 2012

Pampers Cruisers/Swaddlers with Dry Max, Gillette Fusion ProGlide and P.F. Chang's Home Menu were the top three new product introductions in 2011, according to the SymphonyIRI Group "2011 New Product Pacesetter" report released Tuesday afternoon.

CHICAGO — Pampers Cruisers/Swaddlers with Dry Max, Gillette Fusion ProGlide and P.F. Chang's Home Menu were the top three new product introductions in 2011, according to the SymphonyIRI Group "2011 New Product Pacesetter" report released Tuesday afternoon. Respectively, Pampers generated $296 million in first-year sales, Gillette Fusion ProGlide generated $169.4 million and P.F. Chang's Home Menu generated $101.6 million. The three were the only new brands to break the $100 million barrier in year-one sales through 2011.

January 17, 2012

U.S. shoppers believed that the economy improved in the last six months of 2011 and that growth will continue through the first six months of 2012, but many remain cautious with their spending, according to SymphonyIRI's fourth quarter 2011 MarketPulse survey.

CHICAGO — U.S. shoppers believed that the economy improved in the last six months of 2011 and that growth will continue through the first six months of 2012, but many remain cautious with their spending, according to SymphonyIRI's fourth quarter 2011 MarketPulse survey.

October 20, 2011

As many as 71% of consumers earning less than $100,000 per year are planning to trim back their spending this holiday season, according to new research, “Holiday Shopping 2011,” released Tuesday by SymphonyIRI Group.

CHICAGO — As many as 71% of consumers earning less than $100,000 per year are planning to trim back their spending this holiday season, according to new research, “Holiday Shopping 2011,” released Tuesday by SymphonyIRI Group.

October 5, 2011

Private-label share is slipping across several key drug store categories, according to SymphonyIRI Group’s latest Times & Trends report, “Private Label: Brand Positioning in the New World Order,” published Wednesday.

CHICAGO — Private-label share is slipping across several key drug store categories, according to SymphonyIRI Group’s latest Times & Trends report, “Private Label: Brand Positioning in the New World Order,” published Wednesday.

June 30, 2011

Concerns over the health of the economy are far from over, as evidenced by a SymphonyIRI Group survey released Wednesday that found consumers are taking even more steps to save money due to their ongoing financial concerns, including turning to the Internet in search of the best deals.

CHICAGO — Concerns over the health of the economy are far from over, as evidenced by a SymphonyIRI Group survey released Wednesday that found consumers are taking even more steps to save money due to their ongoing financial concerns, including turning to the Internet in search of the best deals.

List making and coupon clipping still are top of mind for consumers as they struggle with high gas prices and question their job stability. Additionally, the survey uncovered that consumers are turning to the Internet to find the best deals, SymphonyIRI said.

June 20, 2011

Couponing is digitizing.


Although printed circulars remain the workhorse of the nation’s coupon distribution system, a growing share of the coupons consumers are handing cashiers are emerging from online distribution sources and are being printed out at home. A smaller but growing segment also is being handled exclusively through electronic means via smartphones and mobile technology.


February 28, 2010

Cereal unit sales may be flat, but manufacturers continue to find new ways to appeal...