Content about Super Bowl

February 7, 2011
Texas can't be spelled without H-E-B

Super Bowl viewers got a surprise while watching the Big Game on Sunday: A commercial featuring an exclusive song about retailer H-E-B, performed by country star Jack Ingram.

SAN ANTONIO — Super Bowl viewers got a surprise while watching the Big Game on Sunday: A commercial featuring an exclusive song about retailer H-E-B, performed by country star Jack Ingram.

The Texas-based retailer let Super Bowl watchers know that, "You Can't Spell Texas without H-E-B." The commercial featured dancers in stetsons and images of all things Texas, with country crooner Ingram celebrating the Lone Star state, mentioning cities both big and small, and showing that H-E-B is as big as the state's pride.

January 25, 2011
Prestige Brands breaks down causes of sore throat pain in study

Pittsburgh and Green Bay, Wis., retailers ought to have plenty of sore throat remedies in preparation for the Super Bowl — 28% of sore throat sufferers got that pain by cheering and screaming, according to a new study released Tuesday by Prestige Brands.

IRVINGTON, N.Y. — Pittsburgh and Green Bay, Wis., retailers ought to have plenty of sore throat remedies in preparation for the Super Bowl — 28% of sore throat sufferers got that pain by cheering and screaming, according to a new study released Tuesday by Prestige Brands.

January 19, 2011
Supervalu customers tackle cravings during Super Bowl

During the Super Bowl, football fans look forward to guilt-free snacking and will fumble on healthy eating goals for the day, according to the 2011 "Supervalu Snack Down Survey" by Harris Interactive.

MINNEAPOLIS — During the Super Bowl, football fans look forward to guilt-free snacking and will fumble on healthy eating goals for the day, according to the 2011 "Supervalu Snack Down Survey" by Harris Interactive.

December 20, 2010
Vicks huddles up with Drew Brees to find most dedicated NFL fan

Procter & Gamble brands Vicks DayQuil and Vicks NyQuil last week kicked off its “Search for the Most Dedicated NFL Fan” — a new Facebook contest featuring two tickets to Super Bowl XLV as the top prize.

CINCINNATI — Procter & Gamble brands Vicks DayQuil and Vicks NyQuil last week kicked off its “Search for the Most Dedicated NFL Fan” — a new Facebook contest featuring two tickets to Super Bowl XLV as the top prize.

P&G has partnered with New Orleans Saints quarterback Drew Brees to help get the word out about the contest.

Fans who visit Facebook.com/NyQuil will choose the finalist they feel is most deserving of the two Super Bowl tickets and embodies the spirit of the most dedicated fan among 32 fan finalists, one from each NFL team.

December 10, 2010
Brand awareness resonates among young people

Take a quick glance at the top 10 list, and not knowing that these are the brands resonating with today’s children/young adults, you might mistake this for a list of the top 10 advertising campaigns. Or the top 10 social media campaigns. Or the top 10 Super Bowl commercials. Or the top 10 things you’ll most likely find in your teen’s room.

WHAT IT MEANS AND WHY IT’S IMPORTANT — Take a quick glance at the top 10 list, and not knowing that these are the brands resonating with today’s children/young adults, you might mistake this for a list of the top 10 advertising campaigns. Or the top 10 social media campaigns. Or the top 10 Super Bowl commercials. Or the top 10 things you’ll most likely find in your teen’s room.

September 13, 2010
Febreze hits the road with NFL for freshness tour

Febreze has kicked off its Game Day Freshness Tour with the help of the National...

CINCINNATI Febreze has kicked off its Game Day Freshness Tour with the help of the National Football League to share favorite game-day traditions, home freshening tips and recipes with football fans nationwide.

August 15, 2010
Snickers gears up for football season with Super Bowl giveaway

Mars Chocolate North America is offering football fans a chance to see the Super Bowl...

July 8, 2010
Colgate brings Bright Smiles, Bright Futures campaign to Gulf area

Colgate-Palmolive is teaming up with three players from the National Football League's New Orleans Saints...

February 28, 2010
NFL coach to pitch Extenze

Can two-time Super Bowl coach Jimmy Johnson do for the supplement male enhancement category what...

MONROVIA, Calif. —Can two-time Super Bowl coach Jimmy Johnson do for the supplement male enhancement category what Bob Dole did for Viagra?

That’s exactly what Biotab Nutraceuticals and its agency InterQuantum are hoping—legitimizing a supplement category that often provides the punch line for late night comics. The company signed Johnson in January to represent its Extenze male enhancement product. Biotab plans to pitch the pitchman pretty heavily to American consumers throughout the year with an overall marketing budget of $70 million.

January 27, 2010
Snickers set to kick off Super Bowl ad campaign

Mars said will satisfy fans' hunger for a laugh with its new advertising campaign that...

January 16, 2008
Sunsilk launches campaign aimed at inspiring women

Unilever’s Sunsilk brand is looking to reach women through its new “Life Can’t Wait” campaign...

January 13, 2008
Emmitt Smith joins Just For Men team

Just for Men has named Emmitt Smith as the newest member of its team of...