Content about Super Bowl

March 8, 2013

Higher alcohol content, craft beers brew sales

Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions.

Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions. In an attempt to keep the momentum going, Anheuser-Busch InBev introduced several new products just in time for the Super Bowl.

The newest launch is Budweiser Black Crown, a beer the brewer claims has more body, color and hop character than the flagship lager, as well as a slightly higher alcohol content, at 6% alcohol by volume.

February 5, 2013

Budweiser Super Bowl ad most effective, consumer study finds

Budweiser's "Clydesdale" ad during the Super Bowl was the most effective aired during the football game, according to a new study.

MOUNTAIN VIEW, Calif. — Budweiser's "Clydesdale" ad during the Super Bowl was the most effective aired during the football game, according to a new study.

January 31, 2013

Head & Shoulders names Angels pitcher C.J. Wilson as newest MLB 'Mane Man'

Procter & Gamble’s Head & Shoulders, the official shampoo of Major League Baseball, has announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.

CINCINNATI — Procter & Gamble’s Head & Shoulders, the official shampoo of Major League Baseball, has announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.

January 31, 2013

Swisse Wellness launches supplement line at Walgreens

A line of OTC products from Australia will hit the shelves of Walgreens Friday.

NEW YORK — A line of OTC products from Australia will hit the shelves of Walgreens Friday.

Swisse Wellness announced plans to roll out its line of multivitamins and other products in October 2012, hiring actress Nicole Kidman as the spokeswoman for the brand.

An announcement on the company's website noted that the release would coincide with Super Bowl XLVII on Sunday as it touted its Ultivite multivitamins, Swisse Ultiboost Liver Detox and Swisse Ultivite + Energy.

January 30, 2013

Quaker promotes healthy living with NFL contest

The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

CHICAGO — The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

Quaker, a subsidiary of PepsiCo, said 10-year-old Hunter Paulin would join the Indianapolis Colts' Andrew Luck at the Kids Day at NFL Experience Driven by GMC, where Luck will introduce him to kids from the New Orleans area during a Quaker Oatmeal breakfast event before they run football drills. Luck and Paulin will encourage kids to eat healthy, stay active and serve as role models for healthy living.

January 28, 2013

Axe celebrates Apollo launch by premiering TV spot during Super Bowl XLVII

To celebrate the biggest product launch in its 30-year history — the launch of the Apollo line of products — Unilever’s Axe men’s grooming line will premiere a television commercial titled “Lifeguard” on Feb. 3 during the third quarter of Super Bowl XLVII.

ENGLEWOOD CLIFFS, N.J. — To celebrate the biggest product launch in its 30-year history — the launch of the Apollo line of products — Unilever’s Axe men’s grooming line will premiere a television commercial titled “Lifeguard” on Feb. 3 during the third quarter of Super Bowl XLVII.

The commercial, which can be viewed online at YouTube.com/AXE, will direct Super Bowl viewers to sign up to enter for the chance to win a trip to space.

January 28, 2013

Budweiser announces birth of baby clydesdale with first tweet: Horse to be featured in Super Bowl ad

Budweiser launched its first Twitter account on Jan. 27, and made a splash with its first tweet: an image of a newborn member of the "Budweiser Clydesdales Class of 2013."

ST. LOUIS — Budweiser launched its first Twitter account on Jan. 27, and made a splash with its first tweet: an image of a newborn member of the "Budweiser Clydesdales Class of 2013."

January 25, 2013

'Must. Have. Wheat Thins.' ad campaign kicks off for Super Bowl

Wheat Thins today announced the launch of its new "Must. Have. Wheat Thins." campaign with a new TV ad debuting in the pregame show prior to the start of Super Bowl XLVII on Feb. 3.

EAST HANOVER, N.J. — Wheat Thins today announced the launch of its new "Must. Have. Wheat Thins." campaign with a new TV ad debuting in the pregame show prior to the start of Super Bowl XLVII on Feb. 3.

January 23, 2013

Kraft announces Mio Fit liquid water enhancer, Super Bowl commercial

Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

NEW YORK — Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

January 14, 2013

Mars' M&M's launches marketing campaign, ad to run during Super Bowl

Mars Chocolate North America launched a new integrated marketing campaign for M&M's Brands called 'Better With M.' The campaign will feature a 30-second commercial to air during the first quarter of Super Bowl XLVII.

HACKETTSTOWN, N.J. — Mars Chocolate North America launched a new integrated marketing campaign for M&M's Brands called 'Better With M.' The campaign will feature a 30-second commercial to air during the first quarter of Super Bowl XLVII.

January 8, 2013

Budweiser to unveil Budweiser Black Crown

Budweiser will introduce the latest addition to its line of beers later this month, the company said Tuesday.

ST. LOUIS — Budweiser will introduce the latest addition to its line of beers later this month, the company said Tuesday.

The brewing company announced plans to unveil Budweiser Black Crown on Jan. 21, based on 12 recipes, six beers brewed for national sampling and 25,000 opinions from the company's "Project 12" competition. The company plans to broadcast the first 30-second television advertisement during Super Bowl XLVII on Feb. 3.

December 17, 2012

Axe joins roster of 2013 Super Bowl advertisers

For the first time since its U.S. launch in 2002, Unilever’s Axe brand will air a television commercial during Super Bowl XLVII.

ENGLEWOOD CLIFFS, N.J. — For the first time since its U.S. launch in 2002, Unilever’s Axe brand will air a television commercial during Super Bowl XLVII.

The spot is entitled “Lifeguard,” and includes a twist at the end that aligns with a larger creative campaign scheduled for a January 2013 launch, the company stated.

November 14, 2012

CVS Caremark pays tribute to disabled military veterans at Gillette Stadium

In recognition of Veterans Day, CVS Caremark paid homage to nearly 50 disabled military veterans from across New England on Nov. 10, treating them to a football skills camp at Gillette Stadium in partnership with the New England Patriots.

WOONSOCKET, R.I. — In recognition of Veterans Day, CVS Caremark paid homage to nearly 50 disabled military veterans from across New England on Nov. 10, treating them to a football skills camp at Gillette Stadium in partnership with the New England Patriots.

The CVS Caremark/New England Patriots Veterans Skills Camp paired Patriots Super Bowl champions with veterans from Rhode Island, Connecticut, Massachusetts and New Hampshire for a day of fun and skills training at Gillette Stadium.

October 15, 2012

Tide urges fans to 'Show Us Your Colors' through contest

Tide’s online photo campaign, “Show Us Your Colors,” is offering fans a chance to win a trip for two to Super Bowl XLVII. The “Show Us Your Colors” contest is P&G’s latest addition to the brand’s season-long celebration of the pride and passion football fans show for their teams.

September 4, 2012

Old Spice celebrates its Champion scent with new ad campaign

Procter & Gamble’s Old Spice brand debuted on Tuesday its new NFL marketing campaign centered around the Old Spice Champion scent lineup, featuring Green Bay Packers wide receiver Greg Jennings.

CINCINNATI — Procter & Gamble’s Old Spice brand debuted on Tuesday its new NFL marketing campaign centered around the Old Spice Champion scent lineup, featuring Green Bay Packers wide receiver Greg Jennings.

Jennings, who won Super Bowl XLV with the Packers, will appear as the brand's newest Old Spice spokesman in a series of humorous television and print advertisements showcasing the countless ways that Old Spice champion and "Believing in Your Smellf" can help guys overcome adversity and win on and off the football field.

July 24, 2012

PepsiCo to sponsor Super Bowl XLVII Halftime Show

PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

PURCHASE, N.Y. — PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

The relationship between PepsiCo and the NFL marks an important extension of the company's "Live for Now" campaign, which looks to capture the excitement of the moment and deliver experiences and content that is current in pop culture. What's more, the announcement follows PepsiCo's newly announced partnership with the Pittsburgh Steelers.

February 6, 2012

More fans of P&G's Vicks said Manning possessed that 'no sick days' spirit over Brady

More fans wished New York Giants quarterback Eli Manning well before his Super Bowl win Sunday than fans of the opposing quarterback — New England's Tom Brady.

CINCINNATI — More fans wished New York Giants quarterback Eli Manning well before his Super Bowl win Sunday than fans of the opposing quarterback — New England's Tom Brady. Responding to a Vicks-branded poll on which of this year’s players will live up to the Vicks’ “no sick days” spirit, 45% of fans named Manning and 35% Brady.

February 1, 2012

P&G, Larry the Cable Guy sending three tailgate winners to the Super Bowl

Procter & Gamble and comedian Larry the Cable Guy on Wednesday awarded a pair of Super Bowl tickets to three winners of the Prilosec OTC "A Better Way to Tailgate" challenge.

CINCINNATI — Procter & Gamble and comedian Larry the Cable Guy on Wednesday awarded a pair of Super Bowl tickets to three winners of the Prilosec OTC "A Better Way to Tailgate" challenge.

Participants submitted photos showcasing creative tailgate set-ups and food spreads, along with a recipe to accompany their “food spread” entry, to TailgateFan.com/contest.

January 30, 2012

Details of Super Bowl commercials for Pepsi, Pepsi Max revealed

PepsiCo on Monday revealed details of the ads that will premiere during Super Bowl XLVI this weekend.

PURCHASE, N.Y. — PepsiCo on Monday revealed details of the ads that will premiere during Super Bowl XLVI this weekend.

Pepsi's 60-second "King's Court" ad will feature "The X Factor" winner Melanie Amaro singing for Grammy-winning music legend Sir Elton John who plays a "king of rock" in the commercial. Amaro will sing a contemporary version of "Respect," a song made famous by Aretha Franklin.

January 19, 2012

Dannon Oikos Greek yogurt to debut Super Bowl ad

Dannon is showcasing its Greek yogurt line with a new advertisement that will debut during Super Bowl XLVI.

WHITE PLAINS, N.Y. — Dannon is showcasing its Greek yogurt line with a new advertisement that will debut during Super Bowl XLVI.

The company said its new Dannon Oikos Greek yogurt ad is part of a fully-integrated marketing campaign designed to emphasize its better-for-you position in the market. The ad will feature actor John Stamos, who appeared in a Dannon Oikos Greek yogurt last August.

December 20, 2011

M&M's to debut new commercial during Super Bowl

A Mars Chocolate North America brand will be showcased during Super Bowl XLVI.

HACKETTSTOWN, N.J. — A Mars Chocolate North America brand will be showcased during Super Bowl XLVI.

The company said M&M's will be spotlighted in a 30-second spot that will premiere during the first quarter of the game, which will air Feb. 5, 2012. Last year, Mars' utilized its Snickers brand via the "You're Not You When You're Hungry" campaign during the National Football League championship.

September 27, 2011

Doritos taps The Lonely Island for Super Bowl promo

Doritos has kicked off its Crash the Super Bowl program with help from singing comedy trio The Lonely Island.

PLANO, Texas — Doritos has kicked off its Crash the Super Bowl program with help from singing comedy trio The Lonely Island.

The program features a contest that encourages consumers to create a Super Bowl advertising spot for Doritos and will compete against both The Lonely Island and other consumers. If the ad scores No. 1 on the USA Today Ad Meter, its creator will win a $1 million bonus; however, if The Lonely Island Doritos ad scores No. 1 on the USA Today Ad Meter, Doritos will donate $1 million to the group's charity of choice.

September 26, 2011

P&G kicks off NFL Facebook contest

Procter & Gamble on Monday announced its Vicks-brand NyQuil and DayQuil will pick up on its “Most Dedicated Fan” Contest with Drew Brees, quarterback for the New Orleans Saints.

CINCINNATI — Procter & Gamble on Monday announced its Vicks-brand NyQuil and DayQuil will pick up on its “Most Dedicated Fan” Contest with Drew Brees, quarterback for the New Orleans Saints. The Facebook contest will reward the NFL’s most dedicated fan who never misses a moment of the season with two tickets to Super Bowl XLVI.

July 25, 2011

Head & Shoulders taps Alyson Hannigan as latest brand ambassador

Procter & Gamble's Head & Shoulders has tapped Alyson Hannigan, star of CBS' "How I Met Your Mother" and "American Pie," to be the brand's female ambassador. Hannigan will appear in a campaign targeting female consumers starting this month.

CINCINNATI — Procter & Gamble's Head & Shoulders has tapped Alyson Hannigan, star of CBS' "How I Met Your Mother" and "American Pie," to be the brand's female ambassador. Hannigan will appear in a campaign targeting female consumers starting this month.

Hannigan joins Head & Shoulders hair legends, including two-time Super Bowl champion Troy Polamalu, and Minnesota Twins All-Star catcher Joe Mauer.

April 25, 2011

Health Mart tops for service, patient care

 In the May issue of Consumer Reports, a report found that such independents as McKesson’s Health Mart franchise group are delivering the goods. 

McKesson helped capitalize on what has always been an exemplary Health Mart patient experience at the top of last year with a multi- million-dollar ad campaign that included an ad during the New Orleans Saints/Indianapolis Colts Super Bowl. That 2010 campaign featured real Health Mart pharmacists with stories on how they have impacted their local communities by taking the time to care and provide special services. 