Content about Sundial Brands

July 12, 2013

As the U.S. population becomes increasingly diverse, meeting the beauty needs of ethnic shoppers continues to become increasingly vital and, as evidenced by the influx of new products, manufacturers are taking note and heeding the call.

As the U.S. population becomes increasingly diverse, meeting the beauty needs of ethnic shoppers continues to become increasingly vital and, as evidenced by the influx of new products, manufacturers are taking note and heeding the call.

According to the U.S. Census Bureau, in the year ended July 31, 2011, African-Americans, Latinos and other minorities accounted for 50.4% of all births. This was up from 49.5% from the 2010 Census taken April 1, 2010.

May 30, 2013

Understanding the needs of the multicultural marketplace, personal care company Sundial Brands, the maker of SheaMoisture, is working to take a new general market positioning at retail. Richelieu Dennis, founder and CEO of Sundial Brands, talked with Drug Store News about the brand's heritage and how it is catering to the needs of its customers.

Understanding the needs of the multicultural marketplace, personal care company Sundial Brands, the maker of SheaMoisture, is working to take a new general market positioning at retail. Richelieu Dennis, founder and CEO of Sundial Brands, talked with Drug Store News about the brand's heritage and how it is catering to the needs of its customers.

DSN: What makes SheaMoisture unique and what has been key to the brand's success?

April 20, 2013

Understanding the needs of the multicultural marketplace, personal care company Sundial Brands, the maker of SheaMoisture, is working to take a new general market positioning at retail. Richelieu Dennis, founder and CEO of Sundial Brands, talked with Drug Store News about the brand’s heritage and how it is catering to the needs of its customers.

Understanding the needs of the multicultural marketplace, personal care company Sundial Brands, the maker of SheaMoisture, is working to take a new general market positioning at retail. Richelieu Dennis, founder and CEO of Sundial Brands, talked with Drug Store News about the brand’s heritage and how it is catering to the needs of its customers.