CINCINNATI — Sustainable packaging increasingly is gaining attention and, according to research, is projected to nearly double in revenues in the coming years. So Procter & Gamble is right on trend with its plan to use renewable, sustainable, sugarcane-derived plastic on select packaging of its Pantene Pro-V, CoverGirl and Max Factor brands.
The pilot will be rolled out globally over the next two years, with the first products slated to be on shelf in 2011.
