Content about Strategic management

August 5, 2013

So is it true that all leaders have vision? Or put another way, can leaders be effective without vision? asks Dave Wendland, VP of Hamacher Resource Group. My instincts suggest that a prerequisite to effective leadership is the ability to create and ignite vision.

One of my favorite Japanese proverbs states:

“Vision without action is a daydream. Action without vision is a nightmare.”

So is it true that all leaders have vision? Or put another way, can leaders be effective without vision? My instincts suggest that a prerequisite to effective leadership is the ability to create and ignite vision.

December 4, 2013

Crossix Solutions on Tuesday introduced its latest analytics innovation, Crossix POC Impact, which enables marketers to go beyond prescriber data and capture patient impact for a true representation of campaign effectiveness for the point-of-care marketing channel.

NEW YORK — Crossix Solutions on Tuesday introduced its latest analytics innovation, Crossix POC Impact, which enables marketers to go beyond prescriber data and capture patient impact for a true representation of campaign effectiveness for the point-of-care marketing channel.

October 21, 2013

Big Lots has appointed former Kmart executive Andrew Stein as the company's SVP and chief customer officer, as the company focuses more intensely on bolstering its digital footprint.

COLUMBUS, Ohio — Big Lots has appointed former Kmart executive Andrew Stein as the company's SVP and chief customer officer, as the company focuses more intensely on bolstering its digital footprint.

June 7, 2013

The Fashion Institute of Technology's beauty industry think tank unveiled "disruptive" visions for the future of consumer product marketing as it relates to digital analytics, digital marketing and digital commerce during a Beiersdorf North America-sponsored presentation Wednesday at FIT in New York City.

NEW YORK — The Fashion Institute of Technology's beauty industry think tank unveiled "disruptive" visions for the future of consumer product marketing as it relates to digital analytics, digital marketing and digital commerce during a Beiersdorf North America-sponsored presentation Wednesday at FIT in New York City.

(Andrew Videira of Beiersdorf digital marketing team at FIT Capstone)

February 20, 2013

Diplomat Specialty Pharmacy has hired a former information technology executive as its director of marketing.

FLINT, Mich. — Diplomat Specialty Pharmacy has hired a former information technology executive as its director of marketing.

The company announced Wednesday the appointment of James Kosmerick as director of marketing. Kosmerick was previously creative and marketing director for Bay City, Mich.-based TransIT Solutions. He also worked as an art director and designer at Blue Cross Blue Shield of Michigan.

December 19, 2012

The vast majority of product launches, reorganizations, mergers and improvement initiatives either fail or grossly disappoint. In all, roughly 90% of major projects violate their own schedule, budget or quality standards.

The vast majority of product launches, reorganizations, mergers and improvement initiatives either fail or grossly disappoint. In all, roughly 90% of major projects violate their own schedule, budget or quality standards.

Obviously these performance gaps are not part of the plan. Companies that work together to create very concise business plans, supported by a constant rhythm of team meetings, are more apt to stay on course and execute their plans with precision.

Seems obvious, so why do most initiatives breakdown?

December 6, 2011

As rising costs eat into margins, personal care marketers are reducing marketing expenditures, integrating their supply chain and consolidating distribution for improved efficiency, according to findings of recent research from Kline & Co.

PARSIPPANY, N.J. — As rising costs eat into margins, personal care marketers are reducing marketing expenditures, integrating their supply chain and consolidating distribution for improved efficiency, according to findings of recent research from Kline & Co.

According to the research firm’s “Personal Care: U.S. Competitor Cost Structures 2011” report, costs of goods sold — which includes raw materials, packaging, processing and overhead — have increased on average to claim 11.1% of the net sales total in 2011, compared with 10.6% in 2009.

November 10, 2011

Former L’Oréal executive Mark Anton has joined Marketing Management Analytics as SVP strategic accounts.

WILTON, Conn. — Former L’Oréal executive Mark Anton has joined Marketing Management Analytics as SVP strategic accounts.

At MMA, Anton will be responsible for working with strategic accounts to leverage MMA’s analytic and will work with MMA’s leadership team to drive key innovation initiatives. A member of the MMA senior leadership team, Anton will report directly to MMA CEO Pat Cummings.

September 12, 2011

McKinsey & Co. has earned multiple honors on Vault.com's latest Consulting Firm Practice Area Rankings.

NEW YORK — McKinsey & Co. has earned multiple honors on Vault.com's latest Consulting Firm Practice Area Rankings.

McKinsey & Co said it earned the No. 1 spot for management, strategy, energy and healthcare consulting, as well as the No. 2 spot overall with a score of 23.23.

The full rankings can be viewed here.

March 7, 2011

Walmart’s U.S. VP benefits, Chris McSwain, was elected chairman of the Integrated Benefits Institute, the organization announced Monday.

SAN FRANCISCO — Walmart’s U.S. VP benefits, Chris McSwain, was elected chairman of the Integrated Benefits Institute, the organization announced Monday.

“Chris McSwain has played an important leadership role in the health benefits community, and we look forward to his continued leadership with IBI,” said Thomas Parry, president of the nonprofit health and productivity research organization.

September 6, 2010

A leading social media marketing agency to mothers has developed a counterpart for expanding its...

NEWTON, Mass. A leading social media marketing agency to mothers has developed a counterpart for expanding its parent influencer marketing model beyond the mom demographic.

Mom Central Consulting said new Dad Central Consulting touches upon the fact that fathers are more involved than ever with making household purchases and turn to other fellow fathers for advice.

June 17, 2010

The company behind Kleenex and Scott has announced executive changes that "will further enhance its...

March 14, 2010

Most organizations have blind spots hindering their growth and their alignment with their top retail...

Most organizations have blind spots hindering their growth and their alignment with their top retail partners. So what is the root of this reoccurring leadership trap? In many cases, executives are fearful of true self assessment uncovering cracks in their own armor, while others just don’t place a high enough value on strategic reflection and a thoughtful design of an integrated national sales strategy. How often do most organizations honestly look into the mirror while practicing personal reflection?