Content about Store brand

CHATTANOOGA, Tenn — Beginning today through Tuesday, April 30, Bi-Lo will host its fourth annual PAWS "Feed the Love" campaign. "Feed the Love" is a pet food drive in which food donations go to local area food banks for families in need to be able to provide food for the four-legged members of their families.

MIAMI — Navarro Discount Pharmacy has announced the opening of its 32nd store in Kendall, Fla.

“The new store in West Kendall is well-positioned in the Kendale Lakes Plaza among other discount brand retailers,” stated Juan Ortiz, president and CEO of Navarro Discount Pharmacy. “We are also pleased to return to the Kendall area and meet the demands of the community looking for Navarro’s everyday low pricing and unique assortment.”

DEERFIELD, Ill. — Walgreens on Wednesday announced that this Friday Nov. 2 the chain will host its first Senior Discount Day. All senior citizens over the age of 55 will receive 15% off eligible store items and 20% off eligible Walgreens, W Brand and Nice! products. 

Participants who simply reference the discount and present a valid ID, will receive the discount at any Walgreens and Duane Reade drugstore nationwide. 

DENVER — Although 77% of general shoppers compare store brands to brand names, 90% of women compare both regularly, according to a shopper behavior study conducted by The Integer Group and M/A/R/C Research that was published Thursday in The Checkout.  

Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.

NEW YORK — Consumers gravitate toward traditional pharmacies for their everyday health-and-wellness needs, according to the "2012 Harris Poll EquiTrend" survey released Monday. Among retail pharmacy operations, Walgreens enjoyed the greatest brand equity among consumers based on top consumer scores in "familiarity" and "purchase consideration" categories. Overall, Walgreens' brand equity was tabulated at 69.9, CVS/pharmacy came in at 67.4 and Rite Aid 62.5.

SALISBURY, N.C. — Food Lion has launched its new brand strategy in 268 stores in Virginia, West Virginia and North Carolina markets, the retailer announced Wednesday.

KISSIMMEE, Fla. — The Chain Drug 
Marketing Association last month showcased 110 front-end suppliers for its members at the 86th Annual Trade Expo held here.


CDMA buyers voted ENB Science’s True-Dose this year’s Product Showcase winner for “its innovative and unique product line with great packaging.” The full True Dose line features 12 liquid pet supplements that are added to a pet’s feeding dish through a dose-control pump. The Product Showcase this year featured more than 45 companies, representing 82 products. 


NOVI, Mich. — The Chain Drug Marketing Association last month recognized several members at the association's 86th Annual Trade Expo in Kissimmee, Fla.

CDMA awarded Powhatan Pharmacy Member of the Year; Today’s Optical was awarded Associate Member of the Year; Guardian Drug Company was named Store Brand Supplier of the Year; and Rochester Drug Company was named Store Brand Member of the Year.

JACKSONVILLE, Fla. — Shoppers are just as promotion-driven as they have been since economists first coined the term the "new normal" economy — and that's not likely to change, according to a new "The Why? Behind the Buy" report released Wednesday by Acosta Sales.

MIAMI — Navarro Discount Pharmacy, a Hispanic-owned pharmacy retailer and an MBF Healthcare portfolio company, unveiled its private-label line, Vida Mia, at the Private Label Manufacturers Association Annual Trade Show in Chicago.

Navarro participated in the Latino Markets section of the show, displaying the new Hispanic-oriented store brand products from retailers. The 2011 theme of the show, which ran from Nov. 13 to 15, was "It’s a Store Brands World."

NOVI, Mich. — Supermarket chain Brookshire Bros. gave its Private Label Vendor of the Year Award to the Chain Drug Marketing Association, CDMA said Tuesday.

Brookshire Bros. nonfood category manager Doug Barnett presented the award to CDMA president James Devine and director of store brands Susan Barry.

Brookshire Bros. operates 72 supermarkets in the Houston metropolitan area and rural areas of Texas.