Content about Stock-keeping unit

July 18, 2010

When it comes to the front-end offerings at drug and mass-market retailers, there is perhaps...

July 8, 2010

The whole discussion around SKU rationalization -- or SKU optimization, depending upon your spin --...

WHAT IT MEANS AND WHY IT’S IMPORTANT The whole discussion around SKU rationalization -- or SKU optimization, depending upon your spin -- boils down to just one question: Just exactly how brand loyal is today’s shopper?

(THE NEWS: Report: Jewel-Osco SKU rationalization taken to new heights. For the full story, click here)

July 6, 2010

Even as Walmart has been course-correcting its merchandising and marketing strategies with the de-emphasis of...

June 17, 2010

New research released by Nielsen suggesting that retailers must be cautious when trimming SKUs as...

WHAT IT MEANS AND WHY IT'S IMPORTANT New research released by Nielsen suggesting that retailers must be cautious when trimming SKUs as they risk losing customers if the wrong products are slashed clearly addresses an important issue and comes just on the heels of Drug Store News' June 7 report titled "7 Deadly Sins of SKU Rationalization."

June 6, 2010

And there is a good reason for it....

And there is a good reason for it.

You probably have already noticed, this issue is jammed with great stuff, from our special report, 7 Deadly Sins of SKU Rationalization, to the exclusive Retail Store of the Year section, highlighting winners from Drug Store News’ sister publication Chain Store Age’s annual store design competition. There just isn’t a lot of room for me and my opinion in this issue.

June 4, 2010

It’s a new game. And the winners are the ones that follow the new rules...

May 17, 2010

It wasn’t too long ago that SKU rationalization became commonplace, as many retailers attempted a course correction toward more profitable sets — establishing performance metrics that possibly favored bigger brands and their store-brand equivalents over slower-moving and slower-building brands. In other words, niche products. But now retailers are acknowledging they may have cut too much, opening a pathway of opportunity for many suppliers, especially those of promising niche brands. And, as the industry juggles the impact of a weak economy, ongoing consolidation and SKU rationalization, there’s no doubt that the role of the broker, or sales and marketing consultant, is changing and growing increasingly vital to niche brands and even retailers.

It wasn’t too long ago that SKU rationalization became commonplace, as many retailers attempted a course correction toward more profitable sets — establishing performance metrics that possibly favored bigger brands and their store-brand equivalents over slower-moving and slower-building brands. In other words, niche products. But now retailers are acknowledging they may have cut too much, opening a pathway of opportunity for many suppliers, especially those of promising niche brands.

March 11, 2010

Physicians Formula, whose beauty products are sold in 23,700 stores operated by Walmart, Target, CVS...

January 10, 2010

The deadline for compliance with the Consumer Product Safety Improvement Act (2008) is fast approaching....