Content about Stock-keeping unit

DENVER — UrgentRx will be adding an allergy relief product to its portfolio of on-the-go OTC solutions in October, the company recently announced.

The new product, called Allergy Attack Relief to Go and formulated with 25 mg of diphenhydramine, will be available as a raspberry-flavored powder that will retail for a suggested $1.39.

ATLANTA — Meda Consumer Healthcare last week featured three revitalized Feosol SKUs, which are set to launch at retail in May, at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

The lineup lends itself to a good-better-best merchandising strategy in what has been a commoditized category, and the marketing plan in place to support the launch will mean a significant uptick in promotion of iron supplementation.

NEW YORK — Hitting select Walmart locations is the new Piggy Paint nail polish for little girls.

The water-based, nontoxic, odorless, hypoallergenic and nonflammable nail polish is designed to deliver the thrills of a "big girl" manicure without harsh chemical ingredients or dizzying fumes.

There are five Piggy Paint SKUs that are being launched at the end of January in more than 1,400 Walmart stores across the United States. The kits retail for $3.98 and up.

DALLAS — Kimberly-Clark on Wednesday recalled a limited number of a Kotex product distributed to specific stores in the United States.

LAKE FOREST, Calif. — GeoGirl, a new line of color cosmetics and skin care designed by Pacific World for “Generation Z,” has announced that Drugstore.com now will carry its complete line.

The 69-SKU collection includes makeup for face, lips, cheeks and eyes, plus skin and body care, with suggested retail prices ranging from $4.29 to $6.39.

NORWELL, Mass. — Carex Health Brands on Thursday announced the launch of the Ultra Grabber, a mobility device that provides wrist support and enables users to reach up to 32 in. to retrieve items in high areas, on the floor or within common reach that could otherwise present a challenge for individuals. 
 
With a push button lock, a nonslip trigger and rubber grabber cups, the Ultra Grabber features a twist and click shaft with 360-degree rotation enabling greater mobility.
 

NEW YORK — Infusium 23 hair care, which is available in more than 20,000 retail stores across the United States and Canada, has joined K Public Relations' portfolio of Idelle/Helen of Troy brands.

K Public Relations immediately will implement a national public relations campaign highlighting new product launches and Infusium 23's philosophy of a simple and effective three-step system that provides customized solutions for problem hair.

DEERFIELD, Ill. — A veteran of Walmart and Tesco, Walgreens VP merchandising Bryan Pugh brought a more analytical and customer-targeted approach to front-end merchandising. His oft-stated mission: to oversee, in coordination with the company’s Customer Centric Retailing initiative and other renewal efforts, a more cost-effective and more compelling merchandising strategy.


AVENEL, N.J. Mizco International has inked an exclusive deal with Curve Distribution Services to sell its iEssentials and Cellular Innovations mobile technology accessory products in Canada.

Dear Editor,

Upon reading your June 7 cover story, “7 Deadly Sins of SKU Rationalization,” we at The Swanson Group/Mack Elevation Forum have identified 10 ways that a small- or mid-sized vendor can avoid being SKU-rationalized. Respectfully, we have offered them for fellow Drug Store News readers.

WHAT IT MEANS AND WHY IT’S IMPORTANT The whole discussion around SKU rationalization -- or SKU optimization, depending upon your spin -- boils down to just one question: Just exactly how brand loyal is today’s shopper?

(THE NEWS: Report: Jewel-Osco SKU rationalization taken to new heights. For the full story, click here)