Content about Stevia

January 8, 2014

Everything from lack of motivation to stress can cause people to find maintaining a healthy diet difficult, according to a new survey by a company that makes stevia-based sweeteners.

WAYZATA, Minn. — Everything from lack of motivation to stress can cause people to find maintaining a healthy diet difficult, according to a new survey by a company that makes stevia-based sweeteners.

January 2, 2014

PureCircle, a producer and marketer of stevia, announced that the Food and Drug Administration has approved PureCircle's Rebaudioside M (Reb M) as a general purpose sweetener for foods and beverages in the United States.

KUALA LUMPUR, Malaysia — PureCircle, a producer and marketer of stevia, announced that the Food and Drug Administration has approved PureCircle's Rebaudioside M (Reb M) as a general purpose sweetener for foods and beverages in the United States. 

July 25, 2013

Skinnygirl announced today a new line of zero-calorie liquid sweeteners made with natural monk fruit, agave, and stevia that will soon hit store shelves.

CARMEL, Ind. — Skinnygirl announced today a new line of zero-calorie liquid sweeteners made with natural monk fruit, agave, and stevia that will soon hit store shelves.

The new Skinnygirl Sweeteners are concentrated, zero-calorie, gluten-free and carb-free containing 80 to 160 servings — depending on the sweetener type. They come in slim, convenient 1.68-oz. bottles that fit easily in a purse.

June 25, 2013

Vega, previously Sequel Naturals, on Tuesday announced the launch of Vega Sport Sugar-Free Energizer, a supplement that provides an energy boost along with enhanced mental clarity that is low on calories and carbohydrates.

BURNABY, Canada — Vega, previously Sequel Naturals, on Tuesday announced the launch of Vega Sport Sugar-Free Energizer, a supplement that provides an energy boost along with enhanced mental clarity that is low on calories and carbohydrates.

"We created the new Sugar-Free Energizer as a 5-calorie version of the original for those who don't need sustained fuel for their workout but would still benefit from a boost in energy and mental clarity," stated Vega founder Brendan Brazier.

May 30, 2013

Denver-based organic soda company Oogave has begun distribution of its new all-natural diet soda line, Loca, through Fresh Market stores and Whole Foods Northern California. The company also continues to expand the distribution of its original Oogave soda line through Super Target stores nationwide.

DENVER — Denver-based organic soda company Oogave has begun distribution of its all-natural diet soda line, Loca, through Fresh Market stores and Whole Foods Northern California. The company also continues to expand the distribution of its original Oogave soda line through Super Target stores nationwide.

May 9, 2013

Coca-Cola's Honest Tea brand is expanding its initial launch of Honest Fizz, a line of naturally sweetened zero calorie sodas.

BETHESDA, Md. — Coca-Cola's Honest Tea brand is expanding its initial launch of Honest Fizz, a line of naturally sweetened zero calorie sodas. Honest Fizz comes in four varieties: Lemon Limey, Orange Pop, Professor Fizz, and USDA Organic Root Beer — the only organic zero-calorie root beer on the market. Honest Tea is sweetened with a blend of stevia leaf extract and erythritol, a natural sugar alcohol. Low- and no calorie sodas are a fast-growing segment of the carbonated beverage market. Honest Fizz is available in 12-oz. single cans and six-packs.

January 2, 2013

To help ensure the quality of popular food ingredients increasingly being incorporated into products sold in the United States and worldwide, standards for omega 3-rich krill oil and natural, low-calorie stevia sweeteners are among the latest proposed revisions to the Food Chemicals Codex, the U.S. Pharmacopeial Convention that publishes the codex announced Wednesday.

ROCKVILLE, Md. — To help ensure the quality of popular food ingredients increasingly being incorporated into products sold in the United States and worldwide, standards for omega 3-rich krill oil and natural, low-calorie stevia sweeteners are among the latest proposed revisions to the Food Chemicals Codex, the U.S. Pharmacopeial Convention that publishes the codex announced Wednesday.  

August 16, 2012

Yoplait is expanding its portfolio with a new on-the-go item.

MINNEAPOLIS — Yoplait is expanding its portfolio with a new on-the-go item.

The brand has introduced Yoplait Smoothies, which feature frozen fruit, fruit juice and real Yoplait Greek yogurt. The smoothies can be made by adding 3/4 cup of skim milk and blending. Each 4.5-oz. freezer package yields a single 12-oz. serving, Yoplait said.

July 31, 2012

Tom’s of Maine, a maker of natural personal care products, has announced the return of its Propolis & Myrrh Gingermint baking soda toothpaste.

KENNEBUNK, Maine — Tom’s of Maine, a maker of natural personal care products, has announced the return of its Propolis & Myrrh Gingermint baking soda toothpaste.

May 16, 2012

Coca-Cola’s Honest Tea brand began the rollout of its Not Too Sweet Tea, a traditional sweet tea with 40% less sugar and calories than the leading sweet teas.

ATLANTA — Coca-Cola’s Honest Tea brand began the rollout of its Not Too Sweet Tea, a traditional sweet tea with 40% less sugar and calories than the leading sweet teas. The new addition to Honest Tea’s lineup is brewed with organic black tea leaves and is sweetened with “just a tad” (25 g) of organic cane sugar and organic stevia. Each 16.9-fl.-oz. bottle contains 100 calories, compared with leading brands of sweet tea, which contain an average of 43 g of sugar and 174 calories per 16.9-fl.-oz. bottle.

May 4, 2012

Eruption on Thursday launched its Eruption Effervescent Energy, an energy powder supplement that can be added to any beverage.

MINNEAPOLIS — Eruption on Thursday launched its Eruption Effervescent Energy, an energy powder supplement that can be added to any beverage.

"We developed Eruption to fill a void in the energy drink marketplace," Eruption president Joshua Shirk said. "It comes in a small packet and can be added to any beverage, so it's convenient for on-the-go lifestyles."

April 13, 2012

Drug Store News spoke with Paddy Spence, CEO of Zevia, about the potential for natural sodas in the U.S. marketplace.

Drug Store News spoke with Paddy Spence, CEO of Zevia, about the potential for natural sodas in the U.S. marketplace.



DSN: What is the awareness level of nonartificial sweeteners, and how is that trending in the U.S. market?

March 27, 2012

Truvia is expanding its product line to include an item that bakes and browns like sugar.

WAYZATA, Minn. — Truvia is expanding its product line to include an item that bakes and browns like sugar.

Truvia Baking Blend, a blend of Truvia natural sweetener and sugar, touts 75% fewer calories per serving than regular sugar but has the equivalent sweetness of 3 lbs. of sugar, the company said. The product is packaged in a 1.5-lb. bag that features a closeable, easy-to-pour spout.

March 6, 2012

SodaStream has launched a new line of flavors sweetened with an all-natural plant-based sweetener.

AIRPORT CITY, Israel — SodaStream has launched a new line of flavors sweetened with an all-natural plant-based sweetener.

SodaStream said its stevia-laden flavors initially will launch in Europe, with U.S. sales expected to begin this summer. The initial flavors, with less than five calories per serving, include pink grapefruit, peach-pear, orange, lemon-lime, cranberry-apple and others.

July 15, 2011

Blast Powder Nutrition Co. on Thursday announced its entry into the energy shot/drink market with its Blast Powder, a packet that can be added to a beverage and contains 300 mg of caffeine.

LOS ANGELES — Blast Powder Nutrition Co. on Thursday announced its entry into the energy shot/drink market with its Blast Powder, a packet that can be added to a beverage and contains 300 mg of caffeine. 

June 13, 2011

The maker of Sugar In The Raw and Stevia In The Raw products has launched a new television advertising campaign to show consumers "it's only natural."

NEW YORK — The maker of Sugar In The Raw and Stevia In The Raw products has launched a new television advertising campaign to show consumers "it's only natural."

May 3, 2011

Honest Tea is adding another zero-calorie beverage to its lineup.

BETHESDA, Md. — Honest Tea is adding another zero-calorie beverage to its lineup.

New zero-calorie, USDA-certified organic, caffeine-free classic lemonade is the first zero-calorie Honest Ade naturally sweetened with organic stevia, the company said. The new variety is the brand's second zero-calorie offering.

April 7, 2011

Crystal Light Pure has added three new fruity flavors to its line.

NEW YORK — Crystal Light Pure has added three new fruity flavors to its line.

The brand now includes tropical blend, mixed berry and lemonade varieties, which offer the flavorful benefits of Crystal Light, such as no artificial sweeteners, flavors or preservatives, the company said. Each 8-oz. serving of Crystal Light Pure boasts 15 calories and 4 g of sugar per serving and is sweetened with Truvia, an all-natural, no-calorie sweetener.

With these additions, the Crystal Light Pure line now offers five flavors, including grape and strawberry kiwi.

January 13, 2011

A new antioxidant soft drink has arrived in 12-oz. Rexam Sleek cans.

CHICAGO — A new antioxidant soft drink has arrived in 12-oz. Rexam Sleek cans.

Rainforest Cola is a 100%-natural, antioxidant soft drink with real cola taste. The 30-calorie beverage features such ingredients as acai, green tea, ginseng, guarana, stevia, natural sugars and kola nut.

Rainforest Cola is available through select retailers in New York, Massachusetts, Georgia, Tennessee, Kentucky, North Carolina and Wisconsin with plans to drive steady and strategic growth nationwide.

October 5, 2010

The FRS Co. has enhanced its ready-to-drink beverage line, Healthy Energy....

FOSTER CITY, Calif. The FRS Co. has enhanced its ready-to-drink beverage line, Healthy Energy.

The single-serve drinks, available in 11.5-oz. cans, now feature a fresh new look and taste, containing the FRS-patented blend of the powerful all-natural antioxidant quercetin, seven essential vitamins and green tea extract. The newly packaged line is available in apricot nectarine and orange flavors sweetened with stevia, as well as low-calorie wild berry, peach mango, citrus pomegranate and orange flavors.

 

September 28, 2010

HerbaSway has introduced a hangover support in a ready-to-drink single “shot.”...

WALLINGFORD, Conn. HerbaSway has introduced a hangover support in a ready-to-drink single “shot.”

Last Round is a 2.5-oz. bottle that contains such ingredients as kudzu root, stevia and green tea extracts. Last Round works by removing the effects of alcohol, “relaxing” the flow of blood and oxygen to the brain, and detoxifying the body so users avoid headaches, dry mouth and other ailments associated with hangovers, the company said. HerbaSway also recommended drinking one 2.5-oz. bottle of Last Round just before bedtime.

September 14, 2010

Reed's is reformulating its Virgil's diet line with a new look and flavor combination....

LOS ANGELES Reed's is reformulating its Virgil's diet line with a new look and flavor combination.

The Virgil's diet line now will include stevia, a zero-calorie sweetener, to its all-natural beverage line.