Content about Steve Giordano Jr.

October 19, 2011

Industry experts say growth in the photo department will come from personalized products.

Industry experts say growth in the photo department will come from personalized products. “The photo category of the future is in user-generated content,” said Steve Giordano Jr., president of Lucidiom. “Customers should be able to go into a drug store and purchase personalized invitations, banners and thank you notes for a party.”

Retailers, Giordano said, have to go deep in the category to be competitive. That means offering everything from invitations and sticky notes to photobooks.