Content about Stella Artois

June 5, 2013

Anheuser-Busch brought home 15 medals from the North American Beer Awards last weekend, with its newest brand — Stella Artois Cidre — earning a gold medal in the cider category.

ST. LOUIS — Anheuser-Busch brought home 15 medals from the North American Beer Awards last weekend, with its newest brand — Stella Artois Cidre — earning a gold medal in the cider category.

Also, Budweiser Black Crown, which was introduced in February following the brewer’s Project 12 initiative last year, won a bronze medal in the amber lager category.

May 7, 2013

Stella Artois is introducing Stella Artois Cidre to the surging U.S. cider market, Anheuser-Busch announced today.

ST. LOUIS — Stella Artois is introducing Stella Artois Cidre to the surging U.S. cider market, Anheuser-Busch announced today.

Stella Artois Cidre is a crisp, distinctive European-style cider made with apples hand-picked from wine growing regions, the brewer stated. Initially it will be available in 26 U.S. states, with further expansion possible in 2014. Sales to retailers begin on May 13.

March 8, 2013

Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions.

Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions. In an attempt to keep the momentum going, Anheuser-Busch InBev introduced several new products just in time for the Super Bowl.

The newest launch is Budweiser Black Crown, a beer the brewer claims has more body, color and hop character than the flagship lager, as well as a slightly higher alcohol content, at 6% alcohol by volume.

July 17, 2012

Craft beers, particularly India Pale Ales and seasonals, continue to drive category growth in the beer category.

Craft beers, particularly India Pale Ales and seasonals, continue to drive category growth in the beer category. A number of imported labels have seen an uptick in sales. Brands with a strong Hispanic appeal, such as Modelo Especial, Victoria and Corona, consistently have had strong sales. Stella Artois also has been a strong performer.

Meanwhile, major breweries are attempting to breathe life back into traditional brands with new introductions aimed at younger consumers.