Content about Stay-at-home dad

June 20, 2010

Procter & Gamble has unveiled a new website that features household tips for the jack...

June 6, 2010

Mom + Baby has been a very successful equation for drug retailers in the past....

Mom + Baby has been a very successful equation for drug retailers in the past. After all, babies need lots of “stuff,” and moms historically have been responsible for buying the stuff babies need. The success of the Mom + Baby equation, however, is weakening because it fails to include an increasingly important but often ignored element: Dad. Here’s my forecast for the future: Those retailers who fail to add Dad to the traditional Mom + Baby equation will see their market share decline.