Content about Stacia Woodcock

February 11, 2011

Walgreens is in the process of introducing a wide-scale national campaign that has its pharmacists recommending Walgreens store-brand products in favor of national brands, the New York Times reported Thursday.

NEW YORK — Walgreens is in the process of introducing a wide-scale national campaign that has its pharmacists recommending Walgreens store-brand products in favor of national brands, the New York Times reported Thursday.

The new ad campaign, an extension of Walgreens' “There’s a Way” campaign introduced last year, will mark the first time the company is promoting its private-label offerings beyond the Sunday circulars and in-store point-of-purchase material.