Content about Sports

May 14, 2013

CVS Caremark on Tuesday announced that a month-long, in-store fundraising campaign at CVS/pharmacy locations throughout the Boston area raised more than $650,000 in donations from customers to The One Fund Boston, which was established by Massachusetts Gov. Deval Patrick and Boston Mayor Thomas Menino to raise money for victims and families who were affected by the attack on the Boston Marathon.

WOONSOCKET, R.I. — CVS Caremark on Tuesday announced that a month-long, in-store fundraising campaign at CVS/pharmacy locations throughout the Boston area raised more than $650,000 in donations from customers to The One Fund Boston, which was established by Massachusetts Gov. Deval Patrick and Boston Mayor Thomas Menino to raise money for victims and families who were affected by the attack on the Boston Marathon.

May 6, 2013

The seventh annual Delete Blood Cancer Gala at Cipriani Wall Street broke all records of previous years and raised $3.7 million to support the fight against leukemia and other blood-related cancers. The money raised jointly by beauty company Coty and Delete Blood Cancer, part of the world's largest bone marrow donor center, will help register 55,000 new bone marrow donors and help patients worldwide.

NEW YORK — The seventh annual Delete Blood Cancer Gala held on May 1 at Cipriani Wall Street broke all records of previous years and raised $3.7 million to support the fight against leukemia and other blood-related cancers. The money raised jointly by beauty company Coty Inc. and Delete Blood Cancer, part of the world's largest bone marrow donor center, will help register 55,000 new bone marrow donors and help patients worldwide.

April 8, 2013

Former Division I basketball player and all-pro tight end Tony Gonzalez is teaming up with Clear Men Scalp Therapy to share his tips on executing the Perfect Play during March Madness this year.

ENGLEWOOD CLIFFS, N.J. — Former Division I basketball player and all-pro tight end Tony Gonzalez is teaming up with Clear Men Scalp Therapy to share his tips on executing the Perfect Play during March Madness this year.

March 29, 2013

Head & Shoulders — along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson — is challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice, the official shampoo of Major League Baseball.

CINCINNATI — Head & Shoulders — along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson — is challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice, the official shampoo of Major League Baseball.

March 27, 2013

Beiersdorf’s Aquaphor skin care brand has selected Olympian softball veteran Jennie Finch as this year’s representative for its title sponsorship of the 2013 Aquaphor New York City Triathlon.

NEW YORK — Beiersdorf’s Aquaphor skin care brand has selected Olympian softball veteran Jennie Finch as this year’s representative for its title sponsorship of the 2013 Aquaphor New York City Triathlon.

Finch, a gold medal-winning Olympic softball veteran, ESPN commentator, coach and mother of three who uses Aquaphor for both her athletic and family skin care needs, will share her training and race day experiences as she works to complete in the Olympic-distance triathlon this July on Manhattan's Upper West Side.

March 7, 2013

A nonprofit group that provides youth football, dance and cheerleading programs across the country has named MinuteClinic as its official sports physical provider, MinuteClinic said Thursday.

WOONSOCKET, R.I. — A nonprofit group that provides youth football, dance and cheerleading programs across the country has named MinuteClinic as its official sports physical provider, MinuteClinic said Thursday.

MinuteClinic, part of CVS Caremark, said sports physicals are offered seven days a week with no appointment necessary at more than 625 CVS/pharmacy stores across the country, and the collaboration, with Pop Warner Little Scholars, is designed to offer parents convenient and affordable options to obtain required sports physicals for their children.

February 22, 2013

The high heat produced by flat and curling irons can damage your hair, but Hairfree brushes by GroomeeZ can provide the same results without the damaging side effects.

TUCKAHOE, N.Y. — Flat and curling irons can damage your hair. They use high heat, often upwards to over 450 degrees, conducted through ceramic-coated metal filaments to reshape hair. According to medical experts, this can be very damaging to the strength of hair.

Hair-free brushes — according to the makers of the brushes, GroomeeZ — keeps hair healthier and provides the same results as flat and curling irons without the damaging heat.

February 19, 2013

More than 20 athletes from Special Olympics Florida experienced what it’s like to be a major league ball player when they took part in a recent CVS Caremark All Kids Can Baseball Camp during Red Sox Spring Training.

WOONSOCKET, R.I. — More than 20 athletes from Special Olympics Florida experienced what it’s like to be a major league ball player when they took part in a recent CVS Caremark All Kids Can Baseball Camp during Red Sox Spring Training.

February 14, 2013

Evander Holyfield, the only five-time world heavyweight champion, will greet Supervalu's Jewel-Osco customers and boxing fans during appearances at two of the retailer’s Chicago stores.

ITASCA, Ill. — Evander Holyfield, the only five-time world heavyweight champion, will greet Supervalu's Jewel-Osco customers and boxing fans during appearances at two of the retailer’s Chicago stores. Holyfield will be the special guest at free food sampling events on Feb. 16 and 17 that will be held as part of Jewel-Osco’s ongoing “A Taste of Black History” program, a month-long initiative that recognizes the retailer’s African-American vendor partners. 

February 13, 2013

More than seven dozen members of the House of Representatives are urging the U.S. Postal Service to continue delivering medications to all Americans six days a week.

WASHINGTON — More than seven dozen members of the House of Representatives are urging the U.S. Postal Service to continue delivering medications to all Americans six days a week.

February 1, 2013

Star of "The Expendables" franchise, commentator, entrepreneur and six-time UFC Champion Randy Couture is expanding his brand empire to include a men's signature cologne called Xtreme Couture.

LAS VEGAS — Star of "The Expendables" franchise, commentator, entrepreneur and six-time UFC Champion Randy Couture is expanding his brand empire to include a men's signature cologne called Xtreme Couture.

The entrance of this cologne in the consumer space marks the official launch of his Xtreme Couture Accessories division.

November 26, 2012

The long-standing partnership with NASCAR sees an impressive 4-to-1 return on investment.

DAYTONA BEACH, Fl. — NASCAR will honor Mars this year with the annual Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards, at Encore at Wynn Las Vegas on Thursday, Nov. 29. Mars and NASCAR represent one of the longest-standing partnerships within the sport with their 23-year relationship.

Spanning multiple activations, Mars has directly engaged race fans, customers and associates through an integrated marketing strategy, including intellectual property, promotions, public relations, B2B, online, broadcast, event marketing and retail.

November 20, 2012

The Bee Bald Man Care Products, a skin care line for men without hair, has joined forces with Knock Out Representation and a number of Ultimate Fighting Championship fighters for the nationwide launch of its collection of products.

BEACHWOOD, Ohio — The Bee Bald Man Care Products, a skin care line for men without hair, has joined forces with Knock Out Representation and a number of Ultimate Fighting Championship fighters for the nationwide launch of its collection of products.

The products are designed to offer everything needed to cleanse, moisturize, soothe, refresh, eliminate shine and protect the sensitive skin on the head. To kick off the holiday season, Bee Bald will offer Black Friday discounts and giveaways.

November 14, 2012

Consumer products company Spectrum Brands Holdings has acquired a 56% interest in Shaser Bioscience, a privately held developer of energy-based, aesthetic dermatological technology for home use devices, for $50 million in cash.

MADISON, Wis. — Consumer products company Spectrum Brands Holdings has acquired a 56% interest in Shaser Bioscience, a privately held developer of energy-based, aesthetic dermatological technology for home use devices, for $50 million in cash.

The transaction provides Spectrum Brands with exclusive rights to Shaser Bioscience’s entire range of technology platforms and strengthens the position of Spectrum Brands’ Remington personal care division in the growing segments of the worldwide beauty and skin care retail device market.

October 17, 2012

Generic drug maker Mylan and World TeamTennis announced a three-year agreement under which WTT will be renamed Mylan World TeamTennis.

PITTSBURGH — Generic drug maker Mylan and World TeamTennis announced a three-year agreement under which WTT will be renamed Mylan World TeamTennis.

September 24, 2012

Sports broadcaster Erin Andrews has partnered with Unilever’s Degree Women deodorant to celebrate "Unapologetically Strong" women who aren’t afraid to test their limits and push boundaries.

ENGLEWOOD CLIFFS, N.J. — Sports broadcaster Erin Andrews has partnered with Unilever’s Degree Women deodorant to celebrate "Unapologetically Strong" women who aren’t afraid to test their limits and push boundaries.

Andrews will share her Unapologetically Strong story on Facebook and encourage others to accomplish their own personal triumphs.

September 10, 2012

Procter & Gamble, a worldwide Olympic partner, is celebrating the success of the London 2012 Paralympic Games, and is recognizing the performances delivered by the Canadian Paralympic Team.

LONDON — Procter & Gamble, a worldwide Olympic partner, is celebrating the success of the London 2012 Paralympic Games, and is recognizing the performances delivered by the Canadian Paralympic Team.

P&G Canada sponsored Canadian Paralympic athlete Josh Cassidy, whose inspiring efforts during the 2012 Games highlighted his role as an ambassador for both P&G and all Canadian Paralympic athletes. Cassidy represented Canada in four events, including the Men’s 800m — T54, where he finished in fifth place.

August 28, 2012

As part of its support of the Paralympic Games, Procter & Gamble, a worldwide Olympic partner, has announced a grant of $50,000 to fund youth sports programs targeting children with physical disabilities.

LONDON — As part of its support of the Paralympic Games, Procter & Gamble, a worldwide Olympic partner, has announced a grant of $50,000 to fund youth sports programs targeting children with physical disabilities.

The grant is part of the company’s donation to the United States Olympic Committee’s P&G|Team USA Youth Sports Fund, which provides broader access to youth sports programs in the United States.

August 15, 2012

Procter & Gamble’s CoverGirl brand has tapped singer and songwriter Janelle Monáe to be its newest CoverGirl.

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl brand has tapped singer and songwriter Janelle Monáe to be its newest CoverGirl.

The artist, once called a “different kind of diva” by Vogue, just wrapped her first CoverGirl advertising shoot, which is scheduled to debut in the September issue of that publication next week.

August 9, 2012

CVS Caremark paid tribute to disabled veterans from New England with a batting camp and full-day experience at Fenway Park in Boston on Aug. 7.

WOONSOCKET, R.I. — CVS Caremark paid tribute to disabled veterans from New England with a batting camp and full-day experience at Fenway Park in Boston on Aug. 7.

The Fenway Park opportunity marked an extension of CVS Caremarkʼs national philanthropic All Kids Can program, which aims to make life easier for children with disabilities. The special camp, which took place during Fenway Parkʼs 100th anniversary season, was a joint endeavor between CVS Caremark and the Boston Red Sox.

August 1, 2012

In honor of American athletes competing in this summer’s Olympic Games, Procter & Gamble, a Worldwide Olympic Partner, has teamed up with Walmart to bring the “Tour of London” to the United States via a recreation of London.

AMERICAN CANYON, Calif. — In honor of American athletes competing in this summer’s Olympic Games, Procter & Gamble, a Worldwide Olympic Partner, has teamed up with Walmart to bring the “Tour of London” to the United States via a recreation of London.

July 26, 2012

Five-time Olympic medalist Nastia Liukin is teaming up with Fisher-Price to help introduce the new, interactive Fantastic Gymnastics Dora doll.

PLANO, Texas — Five-time Olympic medalist Nastia Liukin is teaming up with Fisher-Price to help introduce the new, interactive Fantastic Gymnastics Dora doll.

Fantastic Gymnastics Dora, based off of the Nickelodeon show “Dora the Explorer,” performs two gymnastics routines, features seven unique moves — including splits, handstands and back-bends — and enhances imaginative role-play for kids ages 3 years and older. Fantastic Gymnastics Dora also features more than 40 phrases in English and Spanish and a special song celebrating teamwork.

July 12, 2012

Procter & Gamble’s Crest + Oral-B have teamed up to help dentists ensure the best oral health for the athletes of the London 2012 Olympic Games.

CINCINNATI — Procter & Gamble’s Crest + Oral-B have teamed up to help dentists ensure the best oral health for the athletes of the London 2012 Olympic Games.

As part of the partnership, Crest + Oral-B will support LOCOG in its provision of the London 2012 dental clinic. This facility will provide dental screenings, routine dental work, emergency care and oral care products for athletes and coaches for the duration of the 2012 Games.

July 10, 2012

Natural Product Solutions last month announced its partnership with four-time NBA champion, television personality and health-and-wellness enthusiast John Salley on a line of natural supplements called VirMax.

BALTIMORE — Natural Product Solutions last month announced its partnership with four-time NBA champion, television personality and health-and-wellness enthusiast John Salley on a line of natural supplements called VirMax.

The VirMax line of natural oral supplements has five products; two address prostate health, as well as low testosterone in men, and the other three are designed to enhance sexual performance. “As a vegan and someone who pays close attention to what I put in my body, I was excited to learn about VirMax,” Salley said.
 

July 10, 2012

Procter & Gamble’s Old Spice is celebrating its new Champion scent and the London 2012 Olympic Games by partnering with Team USA table tennis representative Timothy Wang, who will look to secure the USA's first-ever medal in table tennis at this year's London 2012 Olympic Games.

CINCINNATI — Procter & Gamble’s Old Spice is celebrating its new Champion scent and the London 2012 Olympic Games by partnering with Team USA table tennis representative Timothy Wang, who will look to secure the USA's first-ever medal in table tennis at this year's London 2012 Olympic Games.