Hearing aid and coin batteries are outperforming other battery segments. Fueled by an aging population that is more willing than ever before to wear hearing aids, the hearing aid battery segment has continued to grow over the last several years.
"Improved technology and the changing needs of the aging population are leading more people with hearing loss to do something about it," said Ramon Velutini, brand manager for Duracell NA. "Ten years ago, 1-in-5 people with hearing loss used a hearing aid. Now that percentage has grown to 1-in-4."