Content about Special K

LOS ANGELES — Nicole by OPI will produce three custom nail lacquer shades for Kellogg's Special K starting in April under a partnership with the cereal brand.

Nicole by OPI said shoppers will have the opportunity to receive three full-size bottles of its nail lacquer by signing up for the Kellogg's Family Rewards program and entering codes from specially marked boxes of Special K products while supplies last.

BATTLE CREEK, Mich. – Kellogg on Thursday announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.

"We are building off these [snack] brands with new products that reflect our deep understanding of people's evolving taste preferences and nutrition needs," said Alan Gravely, SVP marketing and innovation for Kellogg Snacks.

BATTLE CREEK, Mich. — Kellogg's Special K brand has created decadent cereal bars with weight-conscious consumers in mind.

The new Special K dessert-inspired cereal bars are available in Chocolatey Chip Cookie and Raspberry Cheesecake varieties. Additionally, the brand has added fiber to the following cereal bars:

• Special K Chocolatey Drizzle;

• Special K Chocolatey Pretzel;

• Special K Honey Nut;

• Special K Peaches & Berries;

Now that more drug stores have moved into the grocery business, consumers are gaining more convenient access to food.

As a result, drug stores, which have always been synonymous with health and wellness, also have a tremendous opportunity to meet the nutrition needs of time-starved shoppers by stocking their shelves with healthier foods.

Food manufacturers, like Kellogg, see an opportunity for retail pharmacies to help reinvent the way groceries are merchandised to shoppers and help consumers make better decisions when buying food.