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January 14, 2013

Mars' M&M's launches marketing campaign, ad to run during Super Bowl

Mars Chocolate North America launched a new integrated marketing campaign for M&M's Brands called 'Better With M.' The campaign will feature a 30-second commercial to air during the first quarter of Super Bowl XLVII.

HACKETTSTOWN, N.J. — Mars Chocolate North America launched a new integrated marketing campaign for M&M's Brands called 'Better With M.' The campaign will feature a 30-second commercial to air during the first quarter of Super Bowl XLVII.

December 7, 2012

M&M's fans elect new color mix for limited edition candy packages

Fans were never given the chance to choose specific color combinations for mass-produced packages — until now.

HACKETTSTOWN, N.J. — Admit it, you have a favorite M&M's color, and you'll defend that "melts in your mouth, not in your hands" color with robust vigor. M&M'S has a rich, "colorful" history dating back more than 70 years. Fans were never given the chance to choose specific color combinations for mass-produced packages — until now. Mars Chocolate North America announced new limited edition 8-oz.