Content about Southern California store

May 16, 2012

“No frills, just real savings” and “Simple prices you can add up in your head” make clear that Dollar General’s goal is to provide great prices on household essentials.

At first blush, there appears to be nothing special about Dollar General’s first Southern California store in the suburb of Montclair. It occupies about 7,500 sq. ft. of space in an aging strip center, and a small banner hung on the exterior beckons to passing motorists and pedestrians, “Now Open.” Inside, more signs explain the bare-bones merchandising of familiar brands to shoppers unfamiliar with the Dollar General value proposition.