Content about Soft matter

December 14, 2011

Michelob Ultra is set to enter the hard teas and lemonade category, according to an AdAge report.

NEW YORK — Michelob Ultra is set to enter the hard teas and lemonade category, according to an AdAge report.

The low-calorie beer brand is slated to launch Ultra 19th Hole Light Tea and Lemonade, which will tout 4% alcohol by volume and 140 calories per can.

Michelob Ultra currently markets such flavored beers as lime cactus, pomegranate raspberry and dragon fruit peach.

December 5, 2011

Dr Pepper Snapple Group recently manned up behind a campaign supporting their action-adventure diet soda for men: Dr Pepper Ten. Drug Store News tapped Eddie Hicks, VP national accounts, to get the low-down.


Dr Pepper Snapple Group recently manned up behind a campaign supporting their action-adventure diet soda for men: Dr Pepper Ten. Drug Store News tapped Eddie Hicks, VP national accounts, to get the low-down.


DSN: Why men? What is the opportunity? 


November 30, 2011

A new line of 100-calorie cocktails has hit store shelves.

JACKSONVILLE, Fla. — A new line of 100-calorie cocktails has hit store shelves.

International Spirits said its Ivana B Skinny cocktails are wine-based cocktails that are available in margarita, cosmopolitan and appletini flavors. Each cocktail features 10% alcohol and less than 100 calories per 5-oz. serving.

November 17, 2011

Jones Soda has unveiled its limited-edition holiday beverages line.

SEATTLE — Jones Soda has unveiled its limited-edition holiday beverages line.

The lineup includes gingerbread, pear tree, candy cane and sugar plum flavors. Each 12-oz. glass bottle is emblazoned with a corresponding colorful candid photo submitted by Jones Soda fans, and the four-pack itself is shrink-wrapped in a festive covering depicting holiday wrapping paper and a bright red bow, Jones said.

November 7, 2011

Kraft reportedly is gearing up to roll out a caffeinated version of its liquid water enhancer brand MiO, according to published reports.

NORTHFIELD, Ill. — Kraft reportedly is gearing up to roll out a caffeinated version of its liquid water enhancer brand MiO, according to published reports.

The regular-sized bottle of caffeine-fueled MiO is expected to tout 18 servings. When a half-teaspoon of MiO Energy is mixed with 8 oz. of water, it creates a beverage that contains 60-mg of caffeine — about the same as one 6-oz. cup of coffee. The product will be marketed to those ages 18 years and older and is set to launch next month, according to the Financial Times.

November 4, 2011

Dr Pepper Snapple Group is targeting its new Dr Pepper TEN diet carbonated beverage to men. The company’s consumer research showed that men between the ages of 25 years and 34 years are not satisfied with the taste or the image of diet sodas, but they want to make healthier beverage choices.


PLANO, Texas — Dr Pepper Snapple Group is targeting its new Dr Pepper TEN diet carbonated beverage to men. The company’s consumer research showed that men between the ages of 25 years and 34 years are not satisfied with the taste or the image of diet sodas, but they want to make healthier beverage choices.


Dr Pepper TEN is out to change that. The beverage is a full-flavored carbonated soft drink, but contains only ten calories. With its gunmetal gray color scheme, industrial rivets and bold font, the packaging reads “masculine.”


November 2, 2011

Marley Coffee has launched 8-oz. bags of its gourmet ground coffee that will hit retail this season.

LOS ANGELES — Marley Coffee has launched 8-oz. bags of its gourmet ground coffee that will hit retail this season.

The lineup of Marley Coffee includes Mystic Morning, Lively Up espresso blend, One Love single origin Ethiopian Yirgacheffe, Simmer Down (organic Swiss Water decaf), Buffalo Soldier and the Get Up Stand Up breakfast blend.

The Marley Coffee line will be certified organic and retail for $9.99 per 8-oz. bag.

October 26, 2011

Earnings for the Dr Pepper Snapple Group rose to $154 million, or 71 cents per share, for third quarter 2011, the company announced Wednesday.

HOUSTON — Earnings for the Dr Pepper Snapple Group rose to $154 million, or 71 cents per share, for third quarter 2011, the company announced Wednesday.

This compared with the year-ago period, where third quarter 2010 earnings totaled $144 million, or 60 cents per share.

Year-to-date net sales increased 5% for the company, while income from operations was $753 million, compared with $757 million in the prior-year period. Net income for DPS totaled $440 million, compared with $416 million in the prior-year period.

October 25, 2011

Coca-Cola's classic red cans are getting a new look to reflect the brand's partnership with the World Wildlife Fund.

ATLANTA — Coca-Cola's classic red cans are getting a new look to reflect the brand's partnership with the World Wildlife Fund.

October 18, 2011

A drink made popular by a famous golfer now is available as a malt beverage.

CHICAGO — A drink made popular by a famous golfer now is available as a malt beverage.

Hornell Brewing Co., the parent company of AriZona Beverages, said it has launched Arnold Palmer Hard, a half-tea and half-lemonade drink that contains 5% alcohol by volume. The noncarbonated beverage is made with AriZona brand iced tea and lemonade and is packaged in a 24-oz. can.

October 18, 2011

Minute Maid is shaking up the juice aisle with a new line of products that includes 100% orange juices and a light orange juice beverage.

HOUSTON — Minute Maid is shaking up the juice aisle with a new line of products that includes 100% orange juices and a light orange juice beverage.

Minute Maid Pure Squeezed includes no pulp 100% orange juice, no pulp 100% orange juice with calcium and vitamin D, some pulp 100% orange juice and light orange juice beverage with calcium and vitamin D.

October 7, 2011

Jones Soda has launched its pure cane soda in 16-oz. cans.

SEATTLE — Jones Soda has launched its pure cane soda in 16-oz. cans.

The new product is specifically aimed at the convenience store channel, the company said. The product was unveiled at the National Association of Convenience Stores Show and will hit store shelves later this month.

Jones pure cane soda cans retail for $1.29.

September 30, 2011

Jones Soda has introduced a limited-edition beverage in support of Breast Cancer Awareness Month.

SEATTLE — Jones Soda has introduced a limited-edition beverage in support of Breast Cancer Awareness Month.

New breast cancer awareness soda features various pink-themed images, including a black-and-white photo of world snowboarding champion Lindsey Jacobellis, who recently was tapped to serve as part of the Jones Soda Athletic Team. A portion of the sales from the soda will be donated to the nonprofit organization, Boarding for Breast Cancer (B4BC).

September 30, 2011

Noah's Sparkling Spring Water has debuted new flavors and packaging for its beverages.

CHICAGO — Noah's Sparkling Spring Water has debuted new flavors and packaging for its beverages.

The company said in addition to its original flavor, the sparkling spring water now is available in lime, blueberry pomegranate and peach mango. What's more, the drinks also will make their debut in 12-oz. Rexam Sleek cans. Previously, Noah's Sparkling Spring Water only was packaged in glass bottles.

Noah's Sparkling Spring Waters are currently available at select retail locations in California, Nevada, Idaho and Utah with plans to drive expansion across the country.

September 23, 2011

Coca-Cola has reduced the price of its mini cans.

ATLANTA — Coca-Cola has reduced the price of its mini cans.

The new recommended pricing for an 8-pack of Coca-Cola mini cans, which are 7.5 oz. each, will reduce the average price for the package to just under $3. This makes the per can cost comparable with that of the typical price of a 12-oz. Coca-Cola can fridge pack.

August 24, 2011

Jelly Belly Candy has teamed up with Snapple for a new line of gourmet jelly beans.

FAIRFIELD, Calif. — Jelly Belly Candy has teamed up with Snapple for a new line of gourmet jelly beans. The Jelly Belly Snapple Juice Drinks line, which is made from real fruit juice and purees, and contains no artificial coloring, is available in five Snapple flavors: Fruit Punch, Mango Madness, Cranberry Raspberry, Pink Lemonade and Kiwi Strawberry.


August 15, 2011

Seagram's has introduced a line of fruity malt beverages that now are available nationwide.

ROCHESTER, N.Y. — Seagram's has introduced a line of fruity malt beverages that now are available nationwide.

New Seagram's Smooth, available in classic lemonade, tea lemonade and mango, limeade and pomegranate lemon varieties, offers consumers premium flavored drinks with zero aftertaste, the company said.

Seagram’s Smooth has 5% alcohol by volume and is available in 12-count and 24-count variety packs.

July 18, 2011

The Hispanic microsite on Kroger’s new website for its baby products line comes at a time when the country’s Hispanic population growth outpaces that of the country’s total population.

WHAT IT MEANS AND WHY IT'S IMPORTANT — The Hispanic microsite on Kroger’s new website for its baby products line comes at a time when the country’s Hispanic population growth outpaces that of the country’s total population.

(THE NEWS: New website born for Kroger baby products line. For the full story, click here.)

July 13, 2011

Pepsi announced that it is bringing back its memorable Diet Pepsi and Ray Charles ads for "You Got the Right One Baby, Uh-Huh!" with a line of retro T-shirts.

LOS ANGELES — Pepsi announced that it is bringing back its memorable Diet Pepsi and Ray Charles ads for "You Got the Right One Baby, Uh-Huh!" with a line of retro T-shirts.

The recent collaboration was brokered through The Joester Loria Group, Pepsi's exclusive licensing agency for North America, and Act III Licensing in conjunction with the Ray Charles Marketing Group, the licensing agency for The Ray Charles Foundation. The collection, designed by licensee Ripple Junction features imagery of the late music legend Ray Charles.

June 28, 2011

American Beverage has reformulated its Little Hug Fruit Barrels beverage line for kids.

PITTSBURGH — American Beverage has reformulated its Little Hug Fruit Barrels beverage line for kids.

The drinks now tout just 10 calories and have been fortified with vitamins B and E. Additionally, Little Hug Fruit Barrels' packaging has been updated to feature bright colors and a new brand logo.

June 21, 2011

True Citrus said that four of its products now are available in stores nationwide.

BALTIMORE, Md. — True Citrus said that four of its products now are available in stores nationwide.

True Citrus said that its crystallized beverages, which come in on-the-go stick packets, now can be found in the powdered drink mix section of many retailers, including supermarkets, mass merchandisers, convenience stores and Walmart supercenters.

June 20, 2011


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.



Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.


June 20, 2011

Conservative radio host Rush Limbaugh has introduced a new brand of iced tea that puts a playful spin on patriotism.

PALM BEACH, Fla. — Conservative radio host Rush Limbaugh has introduced a new brand of iced tea that puts a playful spin on patriotism.

Two If By Tea is named after the famous line, "one if by land, and two if by sea," in the poem "Paul Revere's Ride." The beverage's packaging is adorned with Rush Limbaugh dressed to look like Paul Revere.

The launch of the iced tea brand also will be supported in an advertising campaign that will include radio and digital media elements, as well as outdoor displays.

June 14, 2011

PepsiCo said that it is ready to test market a new reduced-sugar cola.

PURCHASE, N.Y. — PepsiCo said that it is ready to test market a new reduced-sugar cola.

The company said that its latest innovation, Pepsi Next, would be available in the Iowa and Wisconsin markets. The beverage offers consumers the taste of a full-calorie cola while touting less sugar, Pepsi said at the Beverage Digest Wall Street Smarts conference on Monday.

June 10, 2011

Tropicana is giving its Trop50 brand a refreshing boost.

CHICAGO — Tropicana is giving its Trop50 brand a refreshing boost.

Just in time for summer, Trop50 has debuted lemonade and raspberry lemonade beverages. Each variety contains no artificial sweeteners and 50% less sugar and calories.

To celebrate the launch, Trop50 lemonade and raspberry lemonade will be supported in the brand's "Girlfriends" advertising campaign, which launched last September and features actress Jane Krakowski.

Trop50's lineup also includes original Trop50 orange juice and farmstand apple juice.