Content about Social psychology

August 5, 2013

So is it true that all leaders have vision? Or put another way, can leaders be effective without vision? asks Dave Wendland, VP of Hamacher Resource Group. My instincts suggest that a prerequisite to effective leadership is the ability to create and ignite vision.

One of my favorite Japanese proverbs states:

“Vision without action is a daydream. Action without vision is a nightmare.”

So is it true that all leaders have vision? Or put another way, can leaders be effective without vision? My instincts suggest that a prerequisite to effective leadership is the ability to create and ignite vision.

April 15, 2014

To kick-off the ninth annual Women of Worth program, L'Oréal Paris will convene thousands of women — including Maria Shriver, Arianna Huffington, Mika Brzezinski and L'Oreal Paris ambassadors Lea Michele, Eva Longoria and Liya Kebede — for the first-ever Women of Worth Twitter Forum on Wednesday.

NEW YORK — To kick-off the ninth annual Women of Worth program, L'Oréal Paris will convene thousands of women — including Maria Shriver, Arianna Huffington, Mika Brzezinski and L'Oreal Paris ambassadors Lea Michele, Eva Longoria and Liya Kebede — for the first-ever Women of Worth Twitter Forum on Wednesday. This day-long discussion will focus on the power of self-worth and its ability to propel women forward.

April 9, 2014

In response to research revealing that an alarming 80% of women feel anxious about the way they look, a first-of-its-kind social experiment conducted by Dove highlights how the right state of mind can unlock a powerful feeling of beauty that lives inside all women.

ENGLEWOOD CLIFFS, N.J. — In response to research revealing that an alarming 80% of women feel anxious about the way they look, a first-of-its-kind social experiment conducted by Dove highlights how the right state of mind can unlock a powerful feeling of beauty that lives inside all women. The results are documented in the short film "Dove: Patches" on YouTube.

August 1, 2013

Part of the challenge in reaching the Latino community with a uniform marketing message is the diversity that exists within that community, suggested a new report issued Thursday by the Hartman Group.

BELLEVUE, Wash. — Part of the challenge in reaching the Latino community with a uniform marketing message is the diversity that exists within that community, suggested a new report issued Thursday by the Hartman Group. 

According to the report, 22% of Hispanics were described as un-acculterated, 47% are bi-culture and 31% identify with the American culture as fully acculturated Latinos. 

May 6, 2013

Unilever’s Dove has announced the launch of a new initiative, “Let’s Make Girls Unstoppable,” as part of its commitment to reach 15 million girls by 2015 with self-esteem programming.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove has announced the launch of a new initiative, “Let’s Make Girls Unstoppable,” as part of its commitment to reach 15 million girls by 2015 with self-esteem programming.

February 28, 2013

During last December’s Drug Store Industry Issues Summit our panel of retail executives discussed how to optimize consumer white spaces, creating new trips and value. If you were not there, you missed some great discussions by many of the top thinkers in our industry.

During last December’s Drug Store News Industry Issues Summit, our panel of retail executives discussed how to optimize consumer white spaces, creating new trips and value. If you were not there, you missed some great discussions by many of the top thinkers in our industry.

I believe everyone attending gained valuable feedback on how to uncover and fill currently unmet consumer white spaces. Two key themes were discussed:

November 2, 2012

In honor of National Bullying Prevention Month in October, Secret Deodorant launched the new “Gang Up for Good” hub at MeanStinks.com — aggregating real-time, anti-bullying content and encouragement from across the brand’s social channels with searchable peer-to-peer advice.

NEW YORK — In honor of National Bullying Prevention Month in October, Secret Deodorant launched the new “Gang Up for Good” hub at MeanStinks.com — aggregating real-time, anti-bullying content and encouragement from across the brand’s social channels with searchable peer-to-peer advice.

September 21, 2012

As students across the country head back to school, Procter & Gamble’s Secret Deodorant brand is gearing up for the second year of its Mean Stinks anti-bullying movement.

NEW YORK — As students across the country head back to school, Procter & Gamble’s Secret Deodorant brand is gearing up for the second year of its Mean Stinks anti-bullying movement.

July 13, 2012

Bellaboo, an Australian skin care brand for teens and tweens, has kicked off a national campaign, powered by retailer Ulta, that aims to discover new music talent and supports positive self-esteem among teens.

NEW YORK — Bellaboo, an Australian skin care brand for teens and tweens, has kicked off a national campaign, powered by retailer Ulta, that aims to discover new music talent and supports positive self-esteem among teens.

October 18, 2011

Unilever’s Dove brand is launching a nationwide effort to help girls build self-esteem by holding its second annual Dove Self-Esteem Weekend on Oct. 21 to 23, which brings together Girl Scouts of the USA, Girls Inc. and Boys & Girls Clubs of America, and encourages women to spend an hour on a self-esteem building activity.

NEW YORK — Unilever’s Dove brand is launching a nationwide effort to help girls build self-esteem by holding its second annual Dove Self-Esteem Weekend on Oct. 21 to 23, which brings together Girl Scouts of the USA, Girls Inc. and Boys & Girls Clubs of America, and encourages women to spend an hour on a self-esteem building activity.
 

June 15, 2011

Ethnic beauty brand African Pride hair care is bringing its beauty suite to the 2011 Essence Music Festival in New Orleans.

NEW ORLEANS — Ethnic beauty brand African Pride hair care is bringing its beauty suite to the 2011 Essence Music Festival in New Orleans.

Taking place in the heart of New Orleans on July 2, the appointment-based "My Pride. My Way." suite will serve as an oasis for female concert-goers.

May 3, 2011

Sandwich cracker brand Lance has teamed up with lifestyle expert Colleen Burns to kick off the Mom on the Run Loves Lance campaign.

CHARLOTTE, N.C. — Sandwich cracker brand Lance has teamed up with lifestyle expert Colleen Burns to kick off the Mom on the Run Loves Lance campaign.

The fully integrated marketing campaign, which kicked off in mid-April and will run through June, will include a Facebook page and a microsite (MomsLoveLance.com), where consumers can access springtime fun tips, videos with Mom on the Run Burns and weekly parenting discussions.

April 12, 2011

American Greetings is applauding moms for their unconditional love and endless support and advice with a new greeting card line this Mother's Day.

CLEVELAND — American Greetings is applauding moms for their unconditional love and endless support and advice with a new greeting card line this Mother's Day.

New Standing Ovations are 3-D pop-up cards that include audio and intricate paper engineering, the company said.

April 8, 2011

Lance is getting creative with its sandwich crackers.

CHARLOTTE, N.C. — Lance is getting creative with its sandwich crackers.

New Cracker Creations feature vegetables, cheese or herbs baked right into the cracker and currently are available in garden vegetable and parmesan herb varieties. The crackers also tout a real cream cheese filling, Lance said.

Cracker Creations are available at major grocery retailers and Walmart with a suggested retail of $2.99.

February 18, 2011



Following a dismal year 
in 2009, U.S. prestige beauty categories experienced an upswing in 2010 and, judging by the numbers, 2011 looks to be a positive year for prestige beauty.



Following a dismal year 
in 2009, U.S. prestige beauty categories experienced an upswing in 2010 and, judging by the numbers, 2011 looks to be a positive year for prestige beauty.

January 11, 2011

Two leaders of Target have been appointed to the retailer's executive committee.

MINNEAPOLIS — Two leaders of Target have been appointed to the retailer's executive committee.

Tina Schiel, SVP enterprise strategy and new business development, was promoted to EVP stores and will join the executive committee, while Laysha Ward, who will retain her position as Target's community relations president and Target Foundation president, also will join the executive committee.

January 4, 2010

Nivea, a Beiersdorf AG brand, rang in the New Year with its second annual Times...

November 25, 2007

Unilever’s Dove is challenging the stereotypical views of beauty with a new online series designed...

October 3, 2007

The Dove Campaign for Real Beauty has announced that it is partnering with the entertainment...