Content about Social network service

July 9, 2012
Rite Aid's digital family promotes summer deals

Rite Aid is using its social networking sites to offer 10 days of deals for the summer, the retail pharmacy chain said Monday.

CAMP HILL, Pa. — Rite Aid is using its social networking sites to offer 10 days of deals for the summer, the retail pharmacy chain said Monday.

Rite Aid said it would use the Rites — a fictional, digital family comprising Procrastinating Papa Rite, Deal Digger Mama Rite, Over-the-Top Olivia Rite, Scrooge Sally Rite, and Prepare and Preppy Patrick Rite — to promote deals across its Facebook, Twitter and Pinterest pages.

May 16, 2012
Industry use of social media ‘miniscule’

Social media opens many new opportunities for healthcare organizations to engage consumers and is changing the nature of healthcare interaction, according to a new report by Pricewaterhouse­Coopers’ Health Research Institute.


Social media opens many new opportunities for healthcare organizations to engage consumers and is changing the nature of healthcare interaction, according to a new report by Pricewaterhouse­Coopers’ Health Research Institute.


May 16, 2012
Social media a marketing platform for health care

Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


It also has created a new platform for companies looking to get their products — and word of those products — out to a wider audience.


May 10, 2012
Rite Aid contest combines new website, social networking

A new campaign by Rite Aid is targeting nail polish customers.

CAMP HILL, Pa. — A new campaign by Rite Aid is targeting nail polish customers.

The Camp Hill, Pa.-based retail pharmacy chain announced Thursday that it had launched the seven-week "Nail Extravaganza" campaign to engage beauty shoppers around the trend of using multiple nail polish shades.

April 18, 2012
Healthcare organizations lag in social media activity, study finds

Social media open many new opportunities for healthcare organizations to engage consumers and are changing the nature of healthcare interaction, according to a new report by PwC's Health Research Institute.

NEW YORK — Social media open many new opportunities for healthcare organizations to engage consumers and are changing the nature of healthcare interaction, according to a new report by PwC's Health Research Institute.

April 18, 2012
Study: Twitter, LinkedIn appropriate social media building blocks for retail marketers

The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.

ATLANTA — The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.

March 1, 2012
More consumers turn to social media for food knowledge

Mom is being replaced by technology as the go-to source for culinary knowledge, according to a new report.

SEATTLE — Mom is being replaced by technology as the go-to source for culinary knowledge, according to a new report.

September 26, 2011
CVS study: Standards vary among diabetes social media sites

As consumers and patients increasingly use social media as a healthcare tool and resource, a survey by Harvard University, Brigham and Women's Hospital, and CVS Caremark researchers found a need to improve site guidelines, as there is great variability in the standards used to ensure a site effectively provides information and answers to important health-related questions.

WOONSOCKET, R.I. — As consumers and patients increasingly use social media as a healthcare tool and resource, a survey by Harvard University, Brigham and Women's Hospital, and CVS Caremark researchers found a need to improve site guidelines, as there is great variability in the standards used to ensure a site effectively provides information and answers to important health-related questions.

August 3, 2011
Sears' social networking initiatives target Latino market

Sears Holdings is launching a Facebook page and a Twitter handle to address Latino consumers, the retailer said Wednesday.

SAN JUAN, Puerto Rico — Sears Holdings is launching a Facebook page and a Twitter handle to address Latino consumers, the retailer said Wednesday.

Hoffman Estates, Ill.-based Sears Holdings, which operates the Sears department store chain and the Kmart mass-merchandise chain, announced the creation of Facebook.com/SearsLatino and, on Twitter, @SearsLatino.

August 2, 2011
Report: Facebook promotion drives Bartell's photo kiosk traffic

Pacific Northwest retailer Bartell Drugs recently used social networking to attract attention to its photo department, according to published reports.

NEW YORK — Pacific Northwest retailer Bartell Drugs recently used social networking to attract attention to its photo department, according to published reports.

Online news site GeekWire reported that Bartell sponsored a "Free Print Weekend" promotion last week in which people who "liked" the Seattle-based chain's Facebook page received up to 20 free photo prints from its Kodak picture kiosks. Bartell operates 58 stores in the Puget Sound region, the metropolitan area around Seattle.

June 20, 2011
Social influence trumps TV ads in HBA buys

Retailers and small- to mid-sized brand marketers shouldn’t be quick to dismiss social media as an effective avenue to communicate with consumers versus traditional media outreach like TV and radio. That was a key takeaway of a recent survey conducted on behalf of marketing/public relations firm Robin Leedy & Associates.


MT. KISCO, N.Y. — Retailers and small- to mid-sized brand marketers shouldn’t be quick to dismiss social media as an effective avenue to communicate with consumers versus traditional media outreach like TV and radio. That was a key takeaway of a recent survey conducted on behalf of marketing/public relations firm Robin Leedy & Associates.


In fact, the research suggested that the balance of power already may be tipping in favor of social marketing, particularly in certain categories and definitely among certain consumers.


June 10, 2011
When it comes to health and beauty purchases, social influence trumps TV ads

Increasingly, social media is leveling the playing field for small- and mid-sized brand marketers, opening new, more affordable and more effective avenues to communicate with consumers versus such traditional media as TV and radio. And new research suggests the balance of power already may be tipping in favor of social marketing, particularly in certain categories and definitely among certain consumers.

MT. KISCO, N.Y. — Increasingly, social media is leveling the playing field for small- and mid-sized brand marketers, opening new, more affordable and more effective avenues to communicate with consumers versus such traditional media as TV and radio. And new research suggests the balance of power already may be tipping in favor of social marketing, particularly in certain categories and definitely among certain consumers.

April 27, 2011
Pepsi to roll out Social Vending System

PepsiCo is building on the social networking experience by providing consumers with a new kind of vending system.

PURCHASE, N.Y. — PepsiCo is building on the social networking experience by providing consumers with a new kind of vending system.

The company announced plans to roll out an interactive vending machine, dubbed the Social Vending System, which features a full touchscreen that enables users to give a gift to a friend by selecting a beverage, entering the recipient's name, mobile number and a personalized text message. There's also the option to further personalize the gift with a short video recorded right at the machine.

December 14, 2010
Kodak extends Facebook relationship with social photo album creator

Kodak's latest social network innovation has arrived.

ROCHESTER, N.Y. — Kodak's latest social network innovation has arrived.

The social photo album creator for Facebook — which can be accessed at Apps.facebook.com/kodak-social and also is available on Kodak photo kiosks — allows consumers to easily combine photos from the social networking site with other photo albums, thereby taking the guesswork out of combining photos from multiple albums into one.

November 15, 2010
Survey: Most consumers turn to blogs, Facebook for health info

A social media go-to-market strategy is fast becoming a must-have for companies these days, especially...

CHICAGO — A social media go-to-market strategy is fast becoming a must-have for companies these days, especially those companies operating in the healthcare arena. It’s no longer enough to push patient education out through a branded online page, not with the growing prominence of social media sites. Today, companies need to seed that education across Facebook and Twitter and/or actively engage bloggers and heavy users to successfully get that education out to the masses online.

 

April 7, 2010
Alliance Health Networks migrates Diabetic Connect to its new social networking platform

Alliance Health Networks has moved Diabetic Connect onto its new advanced social networking platform where...

SALT LAKE CITY Alliance Health Networks has moved Diabetic Connect onto its new advanced social networking platform where Alliance Health’s newer properties, including Sleep Connect, Health Exchange, Arthritis Connect and several other health-focused social networking sites, now operate.