Content about Social media

December 14, 2010

Pampers has launched a new baby shower and registry guide on PampersVillage.com for expectant moms and dads.

CINCINNATI — Pampers has launched a new baby shower and registry guide on PampersVillage.com for expectant moms and dads. The online resource features two applications, My Baby Registry and My Baby Shower.

November 21, 2010

Mobile shoppers will account for nearly one-third of the money spent this holiday season by...

FRAMINGHAM, Mass. Mobile shoppers will account for nearly one-third of the money spent this holiday season by U.S. consumers, according to IDC Retail Insights.

October 31, 2010

The Natural Products Association on Monday announced its first step into the social media space...

October 24, 2010

Prolab Nutrition on Monday announced the relaunch of its consumer website, which now includes a...

CHATSWORTH, Calif. Prolab Nutrition on Monday announced the relaunch of its consumer website, which now includes a monthly sweepstakes to be the “Featured Athlete of the Month,” an “Ask the Athlete” online forum for submitting training and nutrition questions to Team Prolab professionals, and links to two new social media platforms -- a Prolab Facebook fan page and a Prolab YouTube channel.

 

September 12, 2010

Rite Aid has been beefing up its virtual presence lately, having ventured into such social...

August 22, 2010

Bausch & Lomb last month launched the latest innovation in lens care solutions—Biotrue—that is formulated...

Bausch & Lomb last month launched the latest innovation in lens care solutions—Biotrue—that is formulated to work like the eyes, with three bio-inspired attributes. Drug Store News caught up with Chris Huels, senior brand manager for lens care at Bausch & Lomb, to talk about the company’s launch plans.

Drug Store News: What is the media plan supporting the launch of Biotrue this fall?

August 4, 2010

Alacer, maker of Emergen-C, on Wednesday announced the launch of its “Share the Good” social...

FOOTHILL RANCH, Calif. Alacer, maker of Emergen-C, on Wednesday announced the launch of its “Share the Good” social media campaign on Facebook and Twitter.

 

July 22, 2010

Use of the World Wide Web to help drive trial is on the rise, according...

May 23, 2010

A new report by Jones Lang LaSalle indicated that social and digital media is essential...

December 14, 2009

The ubiquitous universe of social media — comprised of blogs, microblogs, podcasts, social networks, video sharing sites and more — still holds many unanswered questions for some industry marketers. But there's one thing that is certain: Social media is changing the way consumers behave, and companies and brands must embrace and effectively plug into today's social world. Those that don't will be left in the dark. Find out how top retailers like Walgreens, CVS, Target, etc., as well as top industry suppliers like Boehringer Ingelheim, GlaxoSmithKline, Novartis and more, are plugging into the world of social media.

The ubiquitous universe of social media — comprised of blogs, microblogs, podcasts, social networks, video sharing sites and more — still holds many unanswered questions for some industry marketers. But there's one thing that is certain: Social media is changing the way consumers behave, and companies and brands must embrace and effectively plug into today's social world. Those that don't will be left in the dark.