Content about Social media

February 9, 2012

Social media strategist Robin Leedy & Associates, a public relations and social media marketing agency, on Wednesday announced the signing of six clients featuring several brands in the health and beauty space.

MOUNT KISCO, N.Y. — Social media strategist Robin Leedy & Associates, a public relations and social media marketing agency, on Wednesday announced the signing of six clients featuring several brands in the health and beauty space, including FeverAll acetaminophen suppositories by Actavis; Replens by Lil’ Drug Store; SpermCheck Fertility; The Natural Dentist by Revive Personal Products; Redex’s Udderly Smooth; and Boiron USA brands Oscillococcinum, Arnicare and Camilia.

January 19, 2012

As we welcome a new year, it is exciting to see all the changes headed our way. With all the movement around healthcare reform and technology, we in the pharmacy industry are quick to point out that this industry is years ahead of the rest of health care in terms of payment solutions and automated workflow. The rest of the industry is running to catch up — but right now the pharmacy industry is far from where we need to be to address critical factors in our industry. That said, there are tremendous opportunities that several companies are bringing forward with new technology that can truly revolutionize the delivery of health care.

As we welcome a new year, it is exciting to see all the changes headed our way. With all the movement around healthcare reform and technology, we in the pharmacy industry are quick to point out that this industry is years ahead of the rest of health care in terms of payment solutions and automated workflow. The rest of the industry is running to catch up — but right now the pharmacy industry is far from where we need to be to address critical factors in our industry.

January 16, 2012

Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

PARSIPPANY, N.J. — Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

December 13, 2011

PureBrands on Tuesday announced its national Facebook competition to search for the brand's next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.

NEW YORK — PureBrands on Tuesday announced its national Facebook competition to search for the brand's next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.

Beginning Dec. 13, entrants will have 45 days to submit their creative take on Sheets' advertising campaign through the Sheets Facebook page, and the winning commercial will have their spot aired on national television and in movie theaters nationwide in 2012.

December 5, 2011

One of the factors behind the success of homeopathy in mass retail is social media, both by way of Facebook and mommy bloggers.


One of the factors behind the success of homeopathy in mass retail is social media, both by way of Facebook and mommy bloggers.


“We’ve always relied on word-of-mouth,” noted Alissa Gould, Boiron public relations manager. The average Oscillococcinum user told nine friends. “Now social media exponentially increases that word of mouth,” Gould said. Boiron recently has launched Facebook pages across its brand portfolio.


October 14, 2011

Much as the late Steve Jobs likely did not foresee the iPhone when he and Steve Wozniak hammered away at the Apple I computer, it’s unlikely that Mark Zuckerberg saw the full potential of Facebook when he and a group of friends created it in a Harvard University dormitory.

WHAT IT MEANS AND WHY IT'S IMPORTANT — Much as the late Steve Jobs likely did not foresee the iPhone when he and Steve Wozniak hammered away at the Apple I computer, it’s unlikely that Mark Zuckerberg saw the full potential of Facebook when he and a group of friends created it in a Harvard University dormitory.

(THE NEWS: Study: Online marketing drives 21% in-store sales lift. For the full story, click here.)

August 8, 2011

Aisle7, creators of Healthnotes, last week announced the availability of Aisle7 Content Explorer, a solution that allows marketers to execute content-focused wellness campaigns on their websites, newsletters, blogs and social media sites.

PORTLAND, Ore. — Aisle7, creators of Healthnotes, last week announced the availability of Aisle7 Content Explorer, a solution that allows marketers to execute content-focused wellness campaigns on their websites, newsletters, blogs and social media sites.

August 3, 2011

Sears Holdings is launching a Facebook page and a Twitter handle to address Latino consumers, the retailer said Wednesday.

SAN JUAN, Puerto Rico — Sears Holdings is launching a Facebook page and a Twitter handle to address Latino consumers, the retailer said Wednesday.

Hoffman Estates, Ill.-based Sears Holdings, which operates the Sears department store chain and the Kmart mass-merchandise chain, announced the creation of Facebook.com/SearsLatino and, on Twitter, @SearsLatino.

August 2, 2011

Nelsons on Tuesday announced a social media marketing initiative to help raise awareness around its stress-relieving product Rescue Remedy.

NORTH ANDOVER, Mass. — Nelsons on Tuesday announced a social media marketing initiative to help raise awareness around its stress-relieving product Rescue Remedy. Consumers who "like" Rescue Remedy" on Facebook as part of the "Want" To-Do List contest will be entered for a chance to win $2,500.

August 2, 2011

Pacific Northwest retailer Bartell Drugs recently used social networking to attract attention to its photo department, according to published reports.

NEW YORK — Pacific Northwest retailer Bartell Drugs recently used social networking to attract attention to its photo department, according to published reports.

Online news site GeekWire reported that Bartell sponsored a "Free Print Weekend" promotion last week in which people who "liked" the Seattle-based chain's Facebook page received up to 20 free photo prints from its Kodak picture kiosks. Bartell operates 58 stores in the Puget Sound region, the metropolitan area around Seattle.

July 8, 2011

Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

DEERFIELD, Ill. — Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

Consequently, Walgreens quickly has become the chain drug store retailer with the largest following on Foursquare, while developing a growing presence on other social communities, including Twitter and YouTube.

June 20, 2011

Retailers and small- to mid-sized brand marketers shouldn’t be quick to dismiss social media as an effective avenue to communicate with consumers versus traditional media outreach like TV and radio. That was a key takeaway of a recent survey conducted on behalf of marketing/public relations firm Robin Leedy & Associates.


MT. KISCO, N.Y. — Retailers and small- to mid-sized brand marketers shouldn’t be quick to dismiss social media as an effective avenue to communicate with consumers versus traditional media outreach like TV and radio. That was a key takeaway of a recent survey conducted on behalf of marketing/public relations firm Robin Leedy & Associates.


In fact, the research suggested that the balance of power already may be tipping in favor of social marketing, particularly in certain categories and definitely among certain consumers.


June 6, 2011

The cost of acquiring a Facebook “liker?” Less than 13 cents per fan, according to a Media Logic blog posted last week.

ALBANY, N.Y. — The cost of acquiring a Facebook “liker?" Less than 13 cents per fan, according to a Media Logic blog entry posted last week. At least that’s what retailer Kirkland's spent in its pursuit of more than 200,000 Facebook surfers who opted-in on the Kirkland's page. And because the act of a Facebook user “liking” a page is posted on that person’s newsfeed, it fast becomes a case of “if you tell two friends and they each in turn tell two friends ...”

May 23, 2011

Kraft Foods on Friday presented a team of professional opera singers who performed impromptu operatic renditions of irritations submitted by audience members via Facebook and Twitter.

CAMBRIDGE, Mass. — Kraft Foods on Friday presented a team of professional opera singers who performed impromptu operatic renditions of irritations submitted by audience members via Facebook and Twitter.

Titled "The Operahhh of Irritations," the marketing event supported the Halls brand's spring allergy campaign and the brand's commitment to soothing irritations by giving the audience a chance to vent about whatever irritates them — and have that irritation sung away by professional opera singers.

May 20, 2011

More retailers are using such social media venues as Facebook as an entry point into their e-commerce sites, according to the Wall Street Journal, which cited JCPenney and GNC as examples.

NEW YORK — More retailers are using such social media venues as Facebook as an entry point into their e-commerce sites, according to the Wall Street Journal, which cited JCPenney and GNC as examples.

Facebook, the report said, creates a new shopping dynamic, enabling consumers to “share” what they’ve bought with friends in real time.

For now, the revenue stream is a trickle, WSJ reported. But expectations are that this potentially could provide a strong flow of revenue in the near future.

May 19, 2011

Weis Markets on Thursday announced a revamped home page that features a section of the grocer’s social media updates. The idea to make the change was borne out of Facebook polls and online customer feedback.

SUNBURY, Pa. — Weis Markets on Thursday announced a revamped home page that features a section of the grocer’s social media updates. The idea to make the change was borne out of Facebook polls and online customer feedback.

April 22, 2011

FiberChoice is encouraging Americans to make healthy decisions and lifestyle changes with a new Twitter campaign.

PARSIPPANY, N.J. — FiberChoice is encouraging Americans to make healthy decisions and lifestyle changes with a new Twitter campaign.

Now through May 19, the brand is asking consumers to tweet their healthy choices — as it relates to nutrition, fitness or overall lifestyle — by using the #MYCHOICE hashtag and @reply FiberChoice. FiberChoice said it will sponsor one healthy choice each day through its sweepstakes and at the end of the campaign, award a grand-prize spa vacation.

April 13, 2011

ModiFace, a provider of virtual makeover technologies, has partnered with anti-aging skin care company StriVectin to launch a virtual anti-aging results tool on StriVectin's site at StriVectin.com.

NEW YORK — ModiFace, a provider of virtual makeover technologies, has partnered with anti-aging skin care company StriVectin to launch a virtual anti-aging results tool on StriVectin's site at StriVectin.com.

February 28, 2011

Bazooka Candy Brands' latest confection is offering consumers a personal and fun way to stay connected with each other.

NEW YORK — Bazooka Candy Brands' latest confection is offering consumers a personal and fun way to stay connected with each other.

Sweet Tweets is a colorful candy that's available in four flavors and touts a cute emoticon attached to a decorative paper board featuring fun, illustrative designs. The candy, the company said, adds a personal touch to social interactions by providing a short, handwritten note with the perfect punctuation.

February 24, 2011

Walmart said it will present more than $1.5 million to nonprofits in six U.S. communities, thanks to Facebook users' help with the retailer's commitment to fight hunger through 2015.

BENTONVILLE, Ark. — Walmart said it will present more than $1.5 million to nonprofits in six U.S. communities, thanks to Facebook users' help with the retailer's commitment to fight hunger through 2015.

February 18, 2011

LOS ANGELES — When it comes to choosing the right medicine for their kids, moms go by the book — Facebook, that is. Moms new and old are spending more and more time on mommy blog-type sites and then tweeting or “Facebooking” any interesting tidbits they may find there. It’s a highly engaged group of consumers. According to recent findings by market researcher Morpace, U.S. Facebook users are on the site for one of every three minutes of time they spend online.

February 10, 2011

The Council for Responsible Nutrition on Wednesday announced a charity drive “tweet-a-thon” to be hosted at its Life…supplemented Twitter site, @wannabwell.

WASHINGTON — The Council for Responsible Nutrition on Wednesday announced a charity drive “tweet-a-thon” to be hosted at its Life…supplemented Twitter site, @wannabwell. The program’s “Spread the Love Tweet-a-thon” will take place Feb. 14 through 18 to raise money for Vitamin Angels, an organization dedicated to reducing child mortality worldwide by connecting infants and children younger than 5 years old with essential micronutrients.

December 29, 2010

Target is unveiling a new ad campaign in 2011, according to a published report. The new ads are meant to speak to a broader group of parents. The company also is reaching out to new parents through a new Facebook-based initiative called the "Big Baby Billboard."

NEW YORK — Target will kick off a new ad campaign in 2011 that makes a tongue-in-cheek, if not frank and honest, appeal to new parents, according to a report by AdAge.

“I just had a 20-minute conversation with a stranger about nipples,” reads one of the print ads, which the article noted are “meant to illustrate the chaos, humor and absurdness that are hallmarks of parenting.”

December 20, 2010

American Greetings has teamed up with BigDates Solutions to further enhance the birthday calendar application on Facebook.

CLEVELAND — American Greetings has teamed up with BigDates Solutions to further enhance the birthday calendar application on Facebook.

December 14, 2010

Pampers has launched a new baby shower and registry guide on PampersVillage.com for expectant moms and dads.

CINCINNATI — Pampers has launched a new baby shower and registry guide on PampersVillage.com for expectant moms and dads. The online resource features two applications, My Baby Registry and My Baby Shower.