Content about Social media

April 3, 2014

Through a social media campaign coined the "National Bug Report," After Bite tracked the path of the Mystery Bug, increasing curiosity around this potential new stinging threat.

LITTLETON, N.H. — Through a social media campaign coined the "National Bug Report," After Bite tracked the path of the Mystery Bug, increasing curiosity around this potential new stinging threat. On April 1, the bug was revealed as the brand's new spokesbug, a character introduced to educate families on the good, bad and interesting world of insects, Tender announced. 

March 26, 2014

For millennials, that oft-discussed age group born sometime in the range of the early 1980s to the early 2000s, social media is more than just a tool to share — they're also using it to make purchasing decisions.

NEW YORK — For millennials, that oft-discussed age group born sometime in the range of the early 1980s to the early 2000s, social media is more than just a tool to share — they're also using it to make purchasing decisions. Teen Vogue, a Conde Nast publication, shared details of its recent "Seeing Social" survey, which explores the role that social media plays in the decision-making process in beauty and fashion purchases.

March 10, 2014

5-hour Energy on Monday will head over to Twitter in an effort to help battle the fatigue that comes with losing an hour of sleep to Daylight Savings Time.

FARMINGTON HILLS, Mich. — 5-hour Energy on Monday will head over to Twitter in an effort to help battle the fatigue that comes with losing an hour of sleep to Daylight Savings Time. Throughout the day, anyone who tweets a picture of their tired face with the hashtag #ShowUsYourTiredFace will be entered to win a six-pack of energy shots.

March 10, 2014

Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its ongoing study assessing the business impact of top retailers’ social media efforts.

Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its ongoing study assessing the business impact of top retailers’ social media efforts. Blueocean Market Intelligence predicts the following top social media trends for the retail industry in 2014:

February 14, 2014

Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its ongoing study assessing the business impact of top retailers’ social media efforts

SEATTLE — Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its ongoing study assessing the business impact of top retailers’ social media efforts.

Based on the analysis, Blueocean Market Intelligence predicts the following top social media trends for the retail industry in 2014:

December 3, 2013

Cyber Monday online sales were 17.5% over the same period last year as of 6 p.m. EST on Monday, according to IBM Digital Analytics Benchmark.

NEW YORK – Cyber Monday online sales were 17.5% over the same period last year as of 6 p.m. EST on Monday, according to IBM Digital Analytics Benchmark.

Mobile traffic accounted for 29.4% of all online traffic, up almost 62% compared to the same period last year.

In other findings from IBM:

September 19, 2013

Duane Reade on Wednesday announced that the New York City drug store retailer has become Twitter's most followed retail chain in the drug, food and mass Arena worldwide.

NEW YORK — Duane Reade on Wednesday announced that the New York City drug store retailer has become Twitter's most followed retail chain in the drug, food and mass Arena worldwide. From September 2012 to-date, the regional retailer has organically grown its Twitter following by 6,709%, making it one of the world's fastest-growing retail accounts on Twitter year over year.   

September 13, 2013

Omron on Friday announced it is partnering with Earndit to offer users of its Omron Activity Monitor and Weight Loss Tracker rewards for being active.

LAKE FOREST, Ill. — Omron on Friday announced it is partnering with Earndit to offer users of its Omron Activity Monitor and Weight Loss Tracker rewards for being active. 

Users link their Omron Fitness account to Earndit, and track their activity to earn points that can be redeemed for prizes or charity donations. 

The company is also hosting a Twitter party to help promote the offer Sept. 2 at 9 p.m. EST by using the hashtag #fitwithOmron.

July 11, 2013

More consumers are considering taking a break from their social media platforms, in large part because there are too many of them, according to a MyLife.com national survey on social media behavior.

LOS ANGELES — More consumers are considering taking a break from their social media platforms, in large part because there are too many of them, according to a MyLife.com national survey on social media behavior released Tuesday. According to the MyLife 2013 Connecting and Communicating Online: State of Social Media study, 42% of online adults manage multiple social networking profiles — a number that jumps to 61% for those 18-34. More than half of all respondents (51%) belong to more social networks or visit their networks more frequently than two years ago.

June 3, 2013

Independent pharmacy was provided a social media stepping stone with last week's announcement pairing the National Community Pharmacists Association and RxWiki. The companies announced a joint digital solutions offering that will raise the profile of independents across both social media and mobile platforms.

Independent pharmacy was provided a social media stepping stone with last week's announcement pairing the National Community Pharmacists Association and RxWiki. The companies announced a joint digital solutions offering that will raise the profile of independents across both social media and mobile platforms. 

April 21, 2013

This year at the 5th Annual NACDS RxImpact Day, the voice of community pharmacy reached far beyond the office walls of U.S. senators and representatives as community pharmacy advocates — and even members of Congress — took to Twitter, Facebook and other social media.

This year at the 5th Annual NACDS RxImpact Day, the voice of community pharmacy reached far beyond the office walls of U.S. senators and representatives as community pharmacy advocates — and even members of Congress — took to Twitter, Facebook and other social media.

"It definitely seemed that we had even better engagement in using Twitter at NACDS RxImpact this year than I think we've had at pretty much any other NACDS event," said Chris Krese, SVP marketing, communications and media relations for the National Association of Chain Drug Stores.

October 25, 2012

Social media engagement between a consumer and brand drives both immediate and long-term sales increases, according to a study released Thursday by LoyaltyOne.

CINCINNATI — Social media engagement between a consumer and brand drives both immediate and long-term sales increases, according to a study released Thursday by LoyaltyOne. The research constitutes a social media marketing breakthrough because it establishes the accountability link long sought by brands that have showered dollars on social media outlets while attempting to prove the return on investment to C-suite skeptics, the company stated.

August 28, 2012

Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.

DEERFIELD, Ill. — Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.

July 31, 2012

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

RESTON, Va. — Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

The move will enable L'Oréal USA to automatically route consumer insight to the right people and more effectively engage with its consumers.

July 11, 2012

Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.

Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.

June 25, 2012

Executives from Coca-Cola and Facebook on Monday morning shared social media best practices and strategies here at NACDS Marketplace 2012.

DENVER — Executives from Coca-Cola and Facebook on Monday morning shared social media best practices and strategies here at NACDS Marketplace 2012.

Social media is about engaging the end-consumer in an interactive dialogue, more than it is about accumulating “likes.”

June 1, 2012

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

WASHINGTON — Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

Additionally, the "2012 Social and Mobile Commerce Study" discovered that one-third of smartphone owners who shop online share their location with a retailer.

May 16, 2012

Social media opens many new opportunities for healthcare organizations to engage consumers and is changing the nature of healthcare interaction, according to a new report by Pricewaterhouse­Coopers’ Health Research Institute.


Social media opens many new opportunities for healthcare organizations to engage consumers and is changing the nature of healthcare interaction, according to a new report by Pricewaterhouse­Coopers’ Health Research Institute.


May 16, 2012

Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


It also has created a new platform for companies looking to get their products — and word of those products — out to a wider audience.


May 14, 2012

A "live help" feature, detailed information about products and services, and access to personal account information are the three most important features consumers expect to find at a company's website, according to an annual survey by Oracle.

REDWOOD SHORES, Calif. — A "live help" feature, detailed information about products and services, and access to personal account information are the three most important features consumers expect to find at a company's website, according to an annual survey by Oracle.

May 9, 2012

Almost 100 million Americans use social media to shop, according to a new survey.

CHICAGO — Almost 100 million Americans use social media to shop, according to a new survey.

Agency network Leo Burnett Worldwide and its marketing services arm, Arc Worldwide, released results of the "SocialShop" study Wednesday showing that 95 million Americans, or 42% of Americans, are shopping through social media, while almost 73% of people are using social media more than a year ago.

April 18, 2012

Social media open many new opportunities for healthcare organizations to engage consumers and are changing the nature of healthcare interaction, according to a new report by PwC's Health Research Institute.

NEW YORK — Social media open many new opportunities for healthcare organizations to engage consumers and are changing the nature of healthcare interaction, according to a new report by PwC's Health Research Institute.

April 18, 2012

The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.

ATLANTA — The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.

April 4, 2012

Social media may have the ability to ease negative word-of-mouth impact, according to a leader in customer experience management solutions.

ANN ARBOR, Mich. — Social media may have the ability to ease negative word-of-mouth impact, according to a leader in customer experience management solutions.

March 1, 2012

Mom is being replaced by technology as the go-to source for culinary knowledge, according to a new report.

SEATTLE — Mom is being replaced by technology as the go-to source for culinary knowledge, according to a new report.