Content about Social media

April 21, 2013
Twitter, social media amplify RxImpact conversation

This year at the 5th Annual NACDS RxImpact Day, the voice of community pharmacy reached far beyond the office walls of U.S. senators and representatives as community pharmacy advocates — and even members of Congress — took to Twitter, Facebook and other social media.

This year at the 5th Annual NACDS RxImpact Day, the voice of community pharmacy reached far beyond the office walls of U.S. senators and representatives as community pharmacy advocates — and even members of Congress — took to Twitter, Facebook and other social media.

"It definitely seemed that we had even better engagement in using Twitter at NACDS RxImpact this year than I think we've had at pretty much any other NACDS event," said Chris Krese, SVP marketing, communications and media relations for the National Association of Chain Drug Stores.

October 25, 2012
Study: Engaging consumers through social media boosts brand sales

Social media engagement between a consumer and brand drives both immediate and long-term sales increases, according to a study released Thursday by LoyaltyOne.

CINCINNATI — Social media engagement between a consumer and brand drives both immediate and long-term sales increases, according to a study released Thursday by LoyaltyOne. The research constitutes a social media marketing breakthrough because it establishes the accountability link long sought by brands that have showered dollars on social media outlets while attempting to prove the return on investment to C-suite skeptics, the company stated.

August 28, 2012
Facebook fans can print their tagged photo memories with new Walgreens app

Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.

DEERFIELD, Ill. — Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.

July 31, 2012
L'Oreal USA selects Clarabridge for social media listening initiative

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

RESTON, Va. — Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

The move will enable L'Oréal USA to automatically route consumer insight to the right people and more effectively engage with its consumers.

July 11, 2012
Social media for drug store brands and retailers

Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.

Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.

June 25, 2012
Coca-Cola, Facebook execs talk social media at NACDS Marketplace

Executives from Coca-Cola and Facebook on Monday morning shared social media best practices and strategies here at NACDS Marketplace 2012.

DENVER — Executives from Coca-Cola and Facebook on Monday morning shared social media best practices and strategies here at NACDS Marketplace 2012.

Social media is about engaging the end-consumer in an interactive dialogue, more than it is about accumulating “likes.”

June 1, 2012
Survey: Pinterest passes Facebook in consumer engagement with retailers

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

WASHINGTON — Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

Additionally, the "2012 Social and Mobile Commerce Study" discovered that one-third of smartphone owners who shop online share their location with a retailer.

May 16, 2012
Industry use of social media ‘miniscule’

Social media opens many new opportunities for healthcare organizations to engage consumers and is changing the nature of healthcare interaction, according to a new report by Pricewaterhouse­Coopers’ Health Research Institute.


Social media opens many new opportunities for healthcare organizations to engage consumers and is changing the nature of healthcare interaction, according to a new report by Pricewaterhouse­Coopers’ Health Research Institute.


May 16, 2012
Social media a marketing platform for health care

Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


It also has created a new platform for companies looking to get their products — and word of those products — out to a wider audience.


May 14, 2012
Oracle survey: Social media users have higher expectations for customer service

A "live help" feature, detailed information about products and services, and access to personal account information are the three most important features consumers expect to find at a company's website, according to an annual survey by Oracle.

REDWOOD SHORES, Calif. — A "live help" feature, detailed information about products and services, and access to personal account information are the three most important features consumers expect to find at a company's website, according to an annual survey by Oracle.

May 9, 2012
Study: More consumers incorporating social media into shopping experience

Almost 100 million Americans use social media to shop, according to a new survey.

CHICAGO — Almost 100 million Americans use social media to shop, according to a new survey.

Agency network Leo Burnett Worldwide and its marketing services arm, Arc Worldwide, released results of the "SocialShop" study Wednesday showing that 95 million Americans, or 42% of Americans, are shopping through social media, while almost 73% of people are using social media more than a year ago.

April 18, 2012
Healthcare organizations lag in social media activity, study finds

Social media open many new opportunities for healthcare organizations to engage consumers and are changing the nature of healthcare interaction, according to a new report by PwC's Health Research Institute.

NEW YORK — Social media open many new opportunities for healthcare organizations to engage consumers and are changing the nature of healthcare interaction, according to a new report by PwC's Health Research Institute.

April 18, 2012
Study: Twitter, LinkedIn appropriate social media building blocks for retail marketers

The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.

ATLANTA — The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.

April 4, 2012
Social media could soften impact of negative word of mouth

Social media may have the ability to ease negative word-of-mouth impact, according to a leader in customer experience management solutions.

ANN ARBOR, Mich. — Social media may have the ability to ease negative word-of-mouth impact, according to a leader in customer experience management solutions.

March 1, 2012
More consumers turn to social media for food knowledge

Mom is being replaced by technology as the go-to source for culinary knowledge, according to a new report.

SEATTLE — Mom is being replaced by technology as the go-to source for culinary knowledge, according to a new report.

February 9, 2012
Social media strategist Robin Leedy takes on six new brands

Social media strategist Robin Leedy & Associates, a public relations and social media marketing agency, on Wednesday announced the signing of six clients featuring several brands in the health and beauty space.

MOUNT KISCO, N.Y. — Social media strategist Robin Leedy & Associates, a public relations and social media marketing agency, on Wednesday announced the signing of six clients featuring several brands in the health and beauty space, including FeverAll acetaminophen suppositories by Actavis; Replens by Lil’ Drug Store; SpermCheck Fertility; The Natural Dentist by Revive Personal Products; Redex’s Udderly Smooth; and Boiron USA brands Oscillococcinum, Arnicare and Camilia.

January 19, 2012
Pharmacy can claim their stake with emerging technologies

As we welcome a new year, it is exciting to see all the changes headed our way. With all the movement around healthcare reform and technology, we in the pharmacy industry are quick to point out that this industry is years ahead of the rest of health care in terms of payment solutions and automated workflow. The rest of the industry is running to catch up — but right now the pharmacy industry is far from where we need to be to address critical factors in our industry. That said, there are tremendous opportunities that several companies are bringing forward with new technology that can truly revolutionize the delivery of health care.

As we welcome a new year, it is exciting to see all the changes headed our way. With all the movement around healthcare reform and technology, we in the pharmacy industry are quick to point out that this industry is years ahead of the rest of health care in terms of payment solutions and automated workflow. The rest of the industry is running to catch up — but right now the pharmacy industry is far from where we need to be to address critical factors in our industry.

January 16, 2012
Study: Beauty marketing gone social; marketing forays suggest untapped promise

Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

PARSIPPANY, N.J. — Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

December 13, 2011
PureBrands, LeBron James roll out new Facebook campaign for Sheets Energy Strips

PureBrands on Tuesday announced its national Facebook competition to search for the brand's next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.

NEW YORK — PureBrands on Tuesday announced its national Facebook competition to search for the brand's next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.

Beginning Dec. 13, entrants will have 45 days to submit their creative take on Sheets' advertising campaign through the Sheets Facebook page, and the winning commercial will have their spot aired on national television and in movie theaters nationwide in 2012.

December 5, 2011
Social media touts 
merits of homeopathy

One of the factors behind the success of homeopathy in mass retail is social media, both by way of Facebook and mommy bloggers.


One of the factors behind the success of homeopathy in mass retail is social media, both by way of Facebook and mommy bloggers.


“We’ve always relied on word-of-mouth,” noted Alissa Gould, Boiron public relations manager. The average Oscillococcinum user told nine friends. “Now social media exponentially increases that word of mouth,” Gould said. Boiron recently has launched Facebook pages across its brand portfolio.


October 14, 2011
Social media an indispensable tool for retailers

Much as the late Steve Jobs likely did not foresee the iPhone when he and Steve Wozniak hammered away at the Apple I computer, it’s unlikely that Mark Zuckerberg saw the full potential of Facebook when he and a group of friends created it in a Harvard University dormitory.

WHAT IT MEANS AND WHY IT'S IMPORTANT — Much as the late Steve Jobs likely did not foresee the iPhone when he and Steve Wozniak hammered away at the Apple I computer, it’s unlikely that Mark Zuckerberg saw the full potential of Facebook when he and a group of friends created it in a Harvard University dormitory.

(THE NEWS: Study: Online marketing drives 21% in-store sales lift. For the full story, click here.)

August 8, 2011
Aisle7 launches social media-friendly health content platform

Aisle7, creators of Healthnotes, last week announced the availability of Aisle7 Content Explorer, a solution that allows marketers to execute content-focused wellness campaigns on their websites, newsletters, blogs and social media sites.

PORTLAND, Ore. — Aisle7, creators of Healthnotes, last week announced the availability of Aisle7 Content Explorer, a solution that allows marketers to execute content-focused wellness campaigns on their websites, newsletters, blogs and social media sites.

August 3, 2011
Sears' social networking initiatives target Latino market

Sears Holdings is launching a Facebook page and a Twitter handle to address Latino consumers, the retailer said Wednesday.

SAN JUAN, Puerto Rico — Sears Holdings is launching a Facebook page and a Twitter handle to address Latino consumers, the retailer said Wednesday.

Hoffman Estates, Ill.-based Sears Holdings, which operates the Sears department store chain and the Kmart mass-merchandise chain, announced the creation of Facebook.com/SearsLatino and, on Twitter, @SearsLatino.

August 2, 2011
Nelsons launches Rescue Remedy Facebook contest

Nelsons on Tuesday announced a social media marketing initiative to help raise awareness around its stress-relieving product Rescue Remedy.

NORTH ANDOVER, Mass. — Nelsons on Tuesday announced a social media marketing initiative to help raise awareness around its stress-relieving product Rescue Remedy. Consumers who "like" Rescue Remedy" on Facebook as part of the "Want" To-Do List contest will be entered for a chance to win $2,500.

August 2, 2011
Report: Facebook promotion drives Bartell's photo kiosk traffic

Pacific Northwest retailer Bartell Drugs recently used social networking to attract attention to its photo department, according to published reports.

NEW YORK — Pacific Northwest retailer Bartell Drugs recently used social networking to attract attention to its photo department, according to published reports.

Online news site GeekWire reported that Bartell sponsored a "Free Print Weekend" promotion last week in which people who "liked" the Seattle-based chain's Facebook page received up to 20 free photo prints from its Kodak picture kiosks. Bartell operates 58 stores in the Puget Sound region, the metropolitan area around Seattle.