Content about SoBe

January 4, 2012
SoBe Lifewater adds new flavors to coconut water line

SoBe Lifewater has introduced three new beverages to its SoBe Lifewater with Coconut Water line.

PURCHASE, N.Y. — SoBe Lifewater has introduced three new beverages to its SoBe Lifewater with Coconut Water line.

The brand said the line now touts such tropical flavors as pacific coconut, pomegranate nectarine and mango mandarin.

May 18, 2011
SoBe kicks off Try Everything campaign

SoBe has implemented a full-scale integrated marketing campaign.

PURCHASE, N.Y. — SoBe has implemented a full-scale integrated marketing campaign.

The beverage brand said that its latest campaign, dubbed "Try Everything," is the biggest effort made since 2008. The Try Everything campaign combines television and radio advertisements, in-market grassroots programming and a revamped SoBe website.

January 6, 2011
SoBe Lifewater with electrolytes launches

PepsiCo is extending its SoBe brand with a new line of zero-calorie beverages.

PURCHASE, N.Y. — PepsiCo is extending its SoBe brand with a new line of zero-calorie beverages.

SoBe Lifewater with electrolytes, available in Macintosh Apple Cherry and Strawberry Kiwi Lemonade, are infused with vitamins and made with the all-natural sweetener, PureVia, which offers full flavor with zero calories per serving.

December 7, 2010
Functional beverages help 
juice up sector

Functional beverages are moving to the next level. Sean Seitzinger, partner at Symphony Consulting of the SymphonyIRI Group, said that functional foods are one of the fastest-growing areas of the supermarket, recording 27% growth over the past three years. “Functional beverages, which comprise 63% of the category, are the center plate of that story,” Seitzinger said.