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February 17, 2012
Young men boost grooming sales

Men’s body grooming has grown in popularity, especially among the younger generation, resulting in growth in the men’s grooming/shaving scissors segment at mass.

Men’s body grooming has grown in popularity, especially among the younger generation, resulting in growth in the men’s grooming/shaving scissors segment at mass. According to data from SymphonyIRI Group, the category grew nearly 26% 
to more than $103 million for the 12 weeks ended Jan. 22 at food, drug and mass (excluding Walmart). The segment will likely continue to grow as manufacturers develop new innovative products, such as Clio Designs’ Hypergroom Body Groomer, a triple blade, battery-operated body groomer.

 

 

January 19, 2012
Clio Designs introduces new Hypergroom Body Groomer for men

Clio Designs, which launched in 2004 its longneck DIY cordless rechargeable body shaver, is aiming to revolutionize the men’s body grooming industry yet again with the introduction of its new Hypergroom Body Groomer.

BOSTON — Clio Designs, which launched in 2004 its longneck DIY cordless rechargeable body shaver, is aiming to revolutionize the men’s body grooming industry yet again with the introduction of its new Hypergroom Body Groomer.

The Hypergroom Body Groomer is a triple-blade, battery-operated body groomer for bi-directional trimming and shaving, complete with three trimming guides for various hair lengths. It features an ergonomic design for tackling all body zones.