Content about Snickers

HACKETTSTOWN, N.J. — Mars Chocolate, the makers of Snickers brand candy, announced today that the company is teaming up with jockey Rosie Napravnik as she attempts to make history in this weekend's Kentucky Derby race.

Mars Chocolate North America officially partnered with Rosie by announcing Snickers will give away 1 million Snickers Bites — which are unwrapped, bite-sized versions of the candy bar — if she wins the famous race on May 4.

HACKETTSTOWN, N.J. — Mars Chocolate is gearing up for the launch of new candies that are "unwrapped, pop-'em-in-your-mouth, bite-sized cubes."

New Snickers Bites and Milky Way Bites are "a convenient and easier-to-eat format," Mars Chocolate said.

Kosher-certified and available at stores nationwide in May 2013, Snickers Bites and Milky Way Bites will be available in 2.83-oz. bags for a suggested retail price of $1.49 each. Snickers Bites and Milky Way Bites also will be available in 8-oz. and 7-oz. bags, respectively, for $2.99 each.

HACKETTSTOWN, N.J. — Mars Chocolate North America is ready for some football.

The chocolate maker said it has launched its Snickers limited-edition NFL Minis, a 40-oz. pack of Snickers Minis that are adorned with wrappers featuring all 32 National Football League team logos.

HACKETTSTOWN, N.J. — Mars Chocolate is getting ready for the holiday season by unveiling its new offerings for winter 2012.

The new treats include:

HACKETTSTOWN, N.J. — Mars Chocolate North America kicked off its 50,000 Mars Random Acts of Chocolate initiative, providing New Yorkers with free samples of the company's chocolate brands.

The company said it is delivering the free samples of such candies as M&M's, Snickers, Twix, 3 Musketeers and Milky Way via bike messengers in Manhattan.

How it works:

HACKETTSTOWN, N.J. — Mars Chocolate is putting emphasis on its Twix and Snickers candies with two respective campaigns.

Twix's Pause Like You Mean It campaign will include the "Pick Your Pause" on-pack promotion, where consumers instantly can win more than 250,000, as well as the chance to win a $50,000 grand-prize sweepstakes called “The Perfect Pause.” The campaign also will be supported through digital promotion on music and gaming websites and social media outreach.

CAMP HILL, Pa. — Rite Aid is showcasing new candy varieties for last-minute Easter shoppers, the pharmacy retailer said Monday.

The National Confectioners Association ranked Easter as one of the top-selling holidays for candy and estimated that 16 billion jelly beans and 90 million chocolate Easter bunnies are produced each year. Four-in-5 Americans celebrate Easter and are expected to spend about $14.6 billion during the holiday at all retailers nationwide, according to the National Retail Federation.

New twists on classic candy brands helped propel dollar sales in the chocolate candy segment ahead nearly 10%. An increase in prices contributed to the dollar sales gain, but a big boost came from line extensions and limited-edition flavors.

“The old standbys are comfort brands for consumers, and manufacturers continue to trade off their following with new products,” said Lisbeth Echeandia, VP trade marketing of consulting firm Frey Enterprises.

HACKETTSTOWN, N.J. — Mars Chocolate is pairing its classic Snickers candy with peanut butter.

Snickers Peanut Butter Squared boasts classic Snickers taste, which includes peanuts, caramel, nougat and milk chocolate, but also possesses the rich decadence of peanut butter. Each 1.78-oz. singles pack includes two delicious square-shaped bars and sells for a suggested retail price of 89 cents.