Content about Smartphone

October 2, 2012

Smartphone and Internet users actively seek out and prefer to engage with mobile-friendly sites, but such sites must meet certain expectations in order to convert users from visitors to consumers, according to a Google study conducted by independent market research firms Sterling Research and SmithGeiger.

NEW YORK — Smartphone and Internet users actively seek out and prefer to engage with mobile-friendly sites, but such sites must meet certain expectations in order to convert users from visitors to consumers, according to a Google study conducted by independent market research firms Sterling Research and SmithGeiger.

September 25, 2012

What product she wants. Where she wants the product. When she wants the product. Delivering on those promises is what multichannel retailing means to Walgreens. “We believe consumers want choice,” noted Sona Chawla, Walgreens’ president of e-commerce. “People will shop online one day, [and] they’ll shop the store the next day; it depends upon events and what they’re looking for.” 


What product she wants. Where she wants the product. When she wants the product. Delivering on those promises is what multichannel retailing means to Walgreens. “We believe consumers want choice,” noted Sona Chawla, Walgreens’ president of e-commerce. “People will shop online one day, [and] they’ll shop the store the next day; it depends upon events and what they’re looking for.” 


And it’s through that customer engagement that Walgreens has perhaps most visibly transformed its relationship with its consumer base. 


September 21, 2012

Once again, mobile capabilities made headlines as a study by ComScore revealed that nearly 86 million Americans are now shopping on their smartphones. To put it another way: That’s 4-out-of-5 smartphone users.

WHAT IT MEANS AND WHY IT'S IMPORTANT — Once again, mobile capabilities made headlines as a study by ComScore revealed that nearly 86 million Americans are now shopping on their smartphones. To put it another way: That’s 4-out-of-5 smartphone users.

(THE NEWS: Survey: 4-out-of-5 smartphone users access retail content. For the full story, click here.)

September 20, 2012

Four-out-of-every-5 smartphone users — 85.9 million people — accessed retail content on their device in July, according to a study by ComScore.

RESTON, Va. — Four-out-of-every-5 smartphone users — 85.9 million people — accessed retail content on their device in July, according to a study by ComScore.

Amazon led as the top retailer with an audience of 49.6 million visitors, representing 46.6% of smartphone owners, followed by eBay with 32.6 million visitors and Apple with 17.7 million visitors. Walmart had the largest reach among traditional brick-and-mortar retailers with 16.3 million visitors, followed by Target with 10 million visitors and Best Buy with 7.2 million smartphone visitors.

September 12, 2012

Retailers remain conservative when it comes to financial investments in mobile and tablet initiatives despite the industry buzz, according to a survey by Shop.org and Forrester Research.

DENVER, Colo. — Retailers remain conservative when it comes to financial investments in mobile and tablet initiatives despite the industry buzz, according to a survey by Shop.org and Forrester Research.

September 7, 2012

User engagement is critical to driving brand loyalty. Mobile gaming can offer a unique perspective on how consumer packaged goods firms can engage their consumers.

User engagement is critical to driving brand loyalty. Mobile gaming can offer a unique perspective on how consumer packaged goods firms can engage their consumers.

August 28, 2012

Walgreens is underscoring the importance of medication preparedness to its customers that may be impacted by hurricane Isaac, which is on path for the Gulf Coast.

DEERFIELD, Ill. — Walgreens is underscoring the importance of medication preparedness to its customers that may be impacted by hurricane Isaac, which is on path for the Gulf Coast.

August 24, 2012

This year’s Olympics coverage on NBC stood in stark contrast to the television network's failed attempt to offer expanded audience choice through their pay-per-view “Triplecast” in 1992. Remember that 20 years ago, NBC aired the Olympics through three pay-per-view channels? Their total number of subscribers, either for a one-day pass or any of the “gold,” “silver” or “bronze” packages probably couldn’t equal even the smallest service area for a major cable company.

This year’s Olympics coverage on NBC stood in stark contrast to the television network's failed attempt to offer expanded audience choice through their pay-per-view “Triplecast” in 1992. Remember that 20 years ago, NBC aired the Olympics through three pay-per-view channels? Their total number of subscribers, either for a one-day pass or any of the “gold,” “silver” or “bronze” packages probably couldn’t equal even the smallest service area for a major cable company.

August 22, 2012

CVS/pharmacy announced on Wednesday that it has unveiled a new photo feature to its existing CVS Mobile app, enabling consumers to easily print photos directly from their smartphone camera or from their CVSphoto.com account for same day pick up, with no additional cost, at any CVS/pharmacy location.

WOONSOCKET, R.I. — CVS/pharmacy announced on Wednesday that it has unveiled a new photo feature to its existing CVS Mobile app, enabling consumers to easily print photos directly from their smartphone camera or from their CVSphoto.com account for same day pick up, with no additional cost, at any CVS/pharmacy location.

Now through Aug. 31, users can also pick up 50 photos for $5, or 10 cents per print.

August 21, 2012

A Midwestern hospital system will implement a system in which nurses, physicians and others will use smartphones for communications.

SARASOTA, Fla. — A Midwestern hospital system will implement a system in which nurses, physicians and others will use smartphones for communications.

Voalte, which develops a clinical communications system, said the University of Iowa Hospitals and Clinics would use its system to improve clinical workflow by using iPhones to merge voice, text and alarms, allowing patient care providers to send and receive high-definition voice calls, secure text messages and alarms on one device.

August 16, 2012

A new company formed by leading U.S. retailers is looking to offer consumers a mobile commerce experience that will combine the convenience of paying at the register with customizable offers.

DALLAS — A new company formed by leading U.S. retailers is looking to offer consumers a mobile commerce experience that will combine the convenience of paying at the register with customizable offers.

August 13, 2012

Nothing beats the experience of shopping in a store: touching and feeling the merchandise, enjoying the ambiance of the store with the Muzak playing in the background, engaging with the retailer's wonderful customer service representatives and then pulling up that product on Amazon.com and clicking "check out."

WHAT IT MEANS AND WHY IT'S IMPORTANT — Nothing beats the experience of shopping in a store: touching and feeling the merchandise, enjoying the ambiance of the store with the Muzak playing in the background, engaging with the retailer's wonderful customer service representatives and then pulling up that product on Amazon.com and clicking "check out." Coupling online retailing with ease of access through smartphones and tablets and a lot of points of differentiation that retailers had used to distinguish their brands — namely, convenience amd price — go straight ou

August 3, 2012

Old Bay has partnered with a smartphone and tablet application Blippar to offer consumers a new way to experience the brand.

SPARKS, Md. — Old Bay has partnered with a smartphone and tablet application Blippar to offer consumers a new way to experience the brand.

Old Bay said when consumers download Blippar and "blip" Old Bay logos and packaging, it gives consumers access to 3-D interactive games, including Whack-A-Crab and Duckpin Bowling, as well as Old Bay recipes, such as snack mix, crispy wings, shrimp scampi and more. The brand's launch of Blippar marks the first use of this technology in the U.S. consumer products sector.

July 30, 2012

Procter & Gamble’s Duracell brand, together with Powermat Technologies, have introduced Duracell Powermat, a 24-hour power system that works with iPhone 4 and 4S products.

Procter & Gamble’s Duracell brand, together with Powermat Technologies, have introduced Duracell Powermat, a 24-hour power system that works with iPhone 4 and 4S products. The Powermat includes three components: a charging mat that serves as a wireless power transmitter, a smartphone case and a portable backup battery that acts as a personal portable charger.


July 17, 2012

Aisle411, a mobile retail navigation service, on Tuesday announced that its virtual mapping and navigation smartphone application is available to use in all of Walgreens' 7,907 drug stores nationwide.

PALO ALTO, Calif. — Aisle411, a mobile retail navigation service, on Tuesday announced that its virtual mapping and navigation smartphone application is available to use in all of Walgreens' 7,907 drug stores nationwide.

With Aisle411's in-store mapping platform, customers can use their smartphones to view maps of any Walgreens store, allowing shoppers to locate products down to a particular section of each aisle. Walgreens is the first national retailer with all of its stores mapped in a mobile application, Aisle411 stated.

July 12, 2012

Health-and-wellness e-retailer Vitacost.com is targeting smartphone users with the relaunch of its mobile commerce website, developed in partnership with Moovweb, the company announced Thursday.

SAN FRANCISCO — Health-and-wellness e-retailer Vitacost.com is targeting smartphone users with the relaunch of its mobile commerce website, developed in partnership with Moovweb, the company announced Thursday.

"Vitacost customers are very passionate about their health and wellness products," Vitacost chief marketing officer David Zucker said. "Our new Moovweb-powered mobile site unleashes the power of social media to help our customers spread the word about their favorite products, as well as easily access recommendations for new products."

July 10, 2012

It seems that shoppers worldwide expect a seamless integration across online, social media, mobile and physical stores, according to a new global report released by Capgemini.

PARIS — It seems that shoppers worldwide expect a seamless integration across online, social media, mobile and physical stores, according to a new global report released by Capgemini.

"Digital Shopper Relevancy," which surveyed 16,000 digital shoppers across 16 developing and mature markets, found that 60% of respondents said they expect the convergence of retail channels by 2014, while more than half of those surveyed said most retailers currently are inconsistent in the way they present themselves across channels.

July 10, 2012

Walgreens on Tuesday extended its innovation in mobile technology with the introduction of a developer portal that allows third-party software developers to integrate the Walgreens QuickPrints software development kit, enabling photo printing directly from iPhone and Android mobile devices.

DEERFIELD, Ill. — Walgreens on Tuesday extended its innovation in mobile technology with the introduction of a developer portal that allows third-party software developers to integrate the Walgreens QuickPrints software development kit, enabling photo printing directly from iPhone and Android mobile devices.

July 5, 2012

Remember when retail transactions were completed based only on the assortment found within the confines of a brick-and-mortar store? Truth is, we may never return to those days.

Remember when retail transactions were completed based only on the assortment found within the confines of a brick-and-mortar store? Truth is, we may never return to those days.

I’ve heard arguments that as a result of retail choices, formats and virtual storefronts, consumers will no longer establish relationships with retailers. As a result, loyalty will be lost.

Honestly, I disagree. Multi-channel retailing not only has the potential to enhance the shopping experience, but also the ability to strengthen relationships with patrons.

July 2, 2012

Smartphones do — and will continue to — influence retail sales. The surveys that suggest this continue to mount, and a new Deloitte study serves as further evidence that retailers and manufacturers are wise not to rest on their laurels.

WHAT IT MEANS AND WHY IT'S IMPORTANT — Smartphones do — and will continue to — influence retail sales. The surveys that suggest this continue to mount, and a new Deloitte study serves as further evidence that retailers and manufacturers are wise not to rest on their laurels.

(THE NEWS: Deloitte: Smartphones will influence $689 billion in retail store sales by 2016. For the full story, click here)

June 27, 2012

Smartphones will continue to influence retail sales and will grow to represent 19% of total store sales by 2016, according to new Deloitte research.

NEW YORK — Smartphones will continue to influence retail sales and will grow to represent 19% of total store sales by 2016, according to new Deloitte research.

June 15, 2012

This month, DSN C2B Mobile Insights presents the Drug Store Shopping Report Card. We asked our C2Bers to rate their most recent trip to the drug store — or wherever it is they go primarily to shop for pharmacy and health and beauty items. We received more than 1,500 responses from all over the country.

This month, DSN C2B Mobile Insights presents the Drug Store Shopping Report Card. We asked our C2Bers to rate their most recent trip to the drug store — or wherever it is they go primarily to shop for pharmacy and health and beauty items. We received more than 1,500 responses from all over the country.

June 13, 2012

The market for healthcare-related software apps for use in mobile devices has grown and will continue to grow quickly, according to Kalorama Information report released Tuesday.

NEW YORK — The market for healthcare-related software apps for use in mobile devices has grown and will continue to grow quickly, according to Kalorama Information report released Tuesday. The market for mobile medical apps was worth about $150 million in 2011.

June 7, 2012

Procter & Gamble, in partnership with Walmart.com, is targeting urban shoppers in New York and Chicago throughout the month of June to offer savings on limited-edition everyday essentials.

NEW YORK — Procter & Gamble, in partnership with Walmart.com, is targeting urban shoppers in New York and Chicago throughout the month of June to offer savings on limited-edition everyday essentials.

Through the promotion — which kicked off in Chicago on Wednesday and launched in New York on Thursday — P&G is bringing to life its “everyday needs delivered for free” message for consumables.

June 6, 2012

While dads usually don't get the same caliber of gift for Father's Day as moms do for Mother's Day, if the results of NRF's latest survey are to be believed, dads should be pretty pleased with what they receive this year.

WASHINGTON — While dads usually don't get the same caliber of gift for Father's Day as moms do for Mother's Day, if the results of NRF's latest survey are to be believed, dads should be pretty pleased with what they receive this year.