Content about Sleeved blanket

February 18, 2011

Move over Snuggie and ShamWow — more direct-response products are coming to retail.

Move over Snuggie and ShamWow — more direct-response products are coming to retail.


“Over the past five years, there’s been an explosion of these products at retail,” said Tom Haire, editor of Response Magazine, a publication that covers the direct-response industry. “Retailers see products that fly off the shelves because they’ve been advertised so heavily, and manufacturers see an opportunity to extend the life of the brand.”