Content about Sleep

May 4, 2012

According to Biotab Nutraceuticals chief marketing officer Robert Wilhovsky, there is seasonality within sleep aids. Biotab fielded the No. 3 sleep aid Alteril in food, drug and mass (without Walmart) with dollar growth of more than 126% for the 12 weeks ended April 15, according to SymphonyIRI Group data. Drug Store News caught up with Wilhovsky to talk about how Biotab approaches the overall sleep category, and how the company helps drive its sleep aid solution through key selling periods.

AUDIO Q&A: According to Biotab Nutraceuticals chief marketing officer Robert Wilhovsky, there is seasonality within sleep aids. Biotab fielded the No. 3 sleep aid Alteril in food, drug and mass (without Walmart) with dollar growth of more than 126% for the 12 weeks ended April 15, according to SymphonyIRI Group data.

March 10, 2014

5-hour Energy on Monday will head over to Twitter in an effort to help battle the fatigue that comes with losing an hour of sleep to Daylight Savings Time.

FARMINGTON HILLS, Mich. — 5-hour Energy on Monday will head over to Twitter in an effort to help battle the fatigue that comes with losing an hour of sleep to Daylight Savings Time. Throughout the day, anyone who tweets a picture of their tired face with the hashtag #ShowUsYourTiredFace will be entered to win a six-pack of energy shots.

February 26, 2014

Procter & Gamble, in support of the National Sleep Foundation's Sleep Awareness Week 2014, announced the launch of its newest fabric care line, the Sweet Dreams Collection.

CINCINNATI — Procter & Gamble, in support of the National Sleep Foundation's Sleep Awareness Week 2014, announced the launch of its newest fabric care line, the Sweet Dreams Collection. The products are formulated with ingredients that not only clean and soften, but help to create a relaxing sleep environment, the company said.

January 24, 2014

Family support group Tomorrow's Child recently partnered with Walgreens stores across Michigan, according to the company.

EAST LANSING, Mich. — Family support group Tomorrow's Child recently partnered with Walgreens stores across Michigan, according to the company. 

Supporters of Tomorrow's Child can help more babies reach their first birthdays by visiting Walgreens in January and purchasing $1 or $5 "pin-ups" at any of its 230 Michigan stores.

January 20, 2014

Higher levels of melatonin, a hormone involved in the sleep-wake cycle, may decrease the risk of developing advanced prostate cancer, according to results presented here at the AACR-Prostate Cancer Foundation Conference on Advances in Prostate Cancer Research, held Jan. 18-21.

SAN DIEGO — Higher levels of melatonin, a hormone involved in the sleep-wake cycle, may decrease the risk of developing advanced prostate cancer, according to results presented here at the AACR-Prostate Cancer Foundation Conference on Advances in Prostate Cancer Research, held Jan. 18-21.

November 15, 2013

A Food and Drug Administration expert panel has voted to recommend approval for a drug to treat a circadian rhythm disorder that affects most people with total blindness.

WASHINGTON — A Food and Drug Administration expert panel has voted to recommend approval for a drug to treat a circadian rhythm disorder that affects most people with total blindness.

October 10, 2013

One subcategory that has really jolted the sales-per-square-inch across analgesic sets is sleep aids. Sales of sleeping remedies, including both liquids and tablets, were up 51.2% to $408 million for the 52 weeks ended Aug. 11 across U.S. multi-outlets, according to IRI data.

One subcategory that has really jolted the sales-per-square-inch across analgesic sets is sleep aids. Sales of sleeping remedies, including both liquids and tablets, were up 51.2% to $408 million for the 52 weeks ended Aug. 11 across U.S. multi-outlets, according to IRI data. Almost one-third of that, or $127 million, came courtesy of Procter and Gamble’s ZzzQuil, which launched a little more than a year ago.

October 10, 2013

The launch of Procter and Gamble’s ZzzQuil helped to lift sales in the sleep category — both in terms of dollar sales and physical placement.

CINCINNATI — The launch of Procter and Gamble’s ZzzQuil helped to lift sales in the sleep category — both in terms of dollar sales and physical placement. Before ZzzQuil, sleep was typically merchandised near the floor adjacent to internal analgesics. But with ZzzQuil, the entire category was lifted to top-shelf billing. ZzzQuil liquid was up 961.5% to $75 million and ZzzQuil tablets were up 722.1% to $52 million.

September 23, 2013

Results from a new survey released Monday of 5,256 PatientsLikeMe members who live day to day with life-changing conditions found that nearly one-third of respondents never (5%) or rarely (25%) get a good night’s sleep.

CAMBRIDGE, Mass. — Results from a new survey released Monday of 5,256 PatientsLikeMe members who live day to day with life-changing conditions found that nearly one-third of respondents never (5%) or rarely (25%) get a good night’s sleep. Nearly half (44%) wake up a lot during the night every night, or almost every night.

The survey also found that sleep problems for the group are chronic, with more than half (53%) saying their sleep problems have lasted for more than a year. 

September 5, 2013

Febreze has launched the new Febreze Sleep Serenity collection, the brand’s first line of scents specifically designed for the bedroom to help consumers achieve better sleep, the company stated.

CINCINNATI — Febreze has launched the new Febreze Sleep Serenity collection, the brand’s first line of scents specifically designed for the bedroom to help consumers achieve better sleep, the company stated.

August 8, 2013

With the launch of Procter & Gamble's ZzzQuil, a relatively quiet sleep category has exploded with energy this year. A lot of that has to do with the $121.1 million in sales that ZzzQuil — both tablet and liquid formulations — has generated this year.

With the launch of Procter & Gamble's ZzzQuil, a relatively quiet sleep category has exploded with energy this year. A lot of that has to do with the $121.1 million in sales that ZzzQuil — both tablet and liquid formulations — has generated this year.

But that doesn't explain everything. The entire category is up nearly $145 million. For the 52 weeks ended June 16 across total U.S. multi-outlets, IRI measured a 707.4% lift in sleep liquid sales to $89.7 million. The slightly larger category of sleep tablets realized a 29.8% lift in sales to $294.2 million.

June 19, 2013

Neuro health drinks are comprised of six different formulated drinks: Sonic, Passion, Trim, Daily, Bliss and Sleep, with each offering a different benefit — boosting mental performance, reducing stress, promoting restful sleep and more.

LOS ANGELES — Neuro health drinks today announced expanded distribution to Target Corp. stores nationwide. The new drinks were designed by Diana Jenkins, originally from a small town in Bosnia, who is a philanthropist, global activist, entrepreneur, war refugee and mother of two.

June 3, 2013

People with Type 2 diabetes or high blood pressure should be evaluated for sleep apnea, a medical group said Monday.

BALTIMORE — People with Type 2 diabetes or high blood pressure should be evaluated for sleep apnea, a medical group said Monday.

The American Academy of Sleep Medicine advised that anyone with the two conditions be evaluated at its annual conference, SLEEP 2013.

March 5, 2013

Procter & Gamble’s Downy and ZzzQuil brands have joined forces to help consumers create an environment that is conducive for falling asleep in time for National Sleep Awareness Week March 3-10.

CINCINNATI — Procter & Gamble’s Downy and ZzzQuil brands have joined forces to help consumers create an environment that is conducive for falling asleep in time for National Sleep Awareness Week March 3 to 10. 

According to a recent poll by the National Sleep Foundation, 1-in-4 adults report occasional sleeplessness with difficulty falling asleep at least a few times a week. 

February 21, 2013

Rise-N-Shine recently highlighted its Wake Up on Time supplement formulated to help night owls transform into morning people.

SPARTA TOWNSHIP, N.J. — Rise-N-Shine recently highlighted its Wake Up on Time supplement formulated to help night owls transform into morning people. Taken right before bed, Wake Up on Time starts to work six to eight hours later by releasing energy supplements for an alert, refreshed feeling.

“It's more than a vitamin; it's time in a bottle because, instead of hitting the snooze button over and over again, our product allows you bounce out of bed, ready to go,” Cathy Beggan, founder of Rise-N-Shine stated. 

February 8, 2013

Sleep as a category has been lights out of late.

HARRISBURG, Pa. - Sleep as a category has been lights out of late. And while that may be bad for the NFL, it's great for retailers. Many retailers have already repositioned sleep off the bottom shelf and at eye level in their analgesic sets, but this Target in central Pennsylvania takes it one step further by calling out brand differentiators. It's one way to add zest to a "tired" category.

February 7, 2013

An insomnia drug made by Purdue Pharma "significantly" reduced the time it took patients to return to sleep after they'd woke up in the middle of the night, according to a new study.

STAMFORD, Conn. — An insomnia drug made by Purdue Pharma "significantly" reduced the time it took patients to return to sleep after they'd woke up in the middle of the night, according to a new study.

The placebo-controlled study, published in the journal Sleep, tested the drug Intermezzo (zolpidem tartrate) sublingual tablets on 295 adults with primary insomnia and difficulty returning to sleep after waking up in the middle of the night. Purdue said Intermezzo was the only drug approved by the Food and Drug Administration for treating such patients.

December 7, 2012

Meda announced Friday that it has signed an agreement to acquire MidNite, an OTC sleep-aid product.

SOLNA, Sweden — Meda announced Friday that it has signed an agreement to acquire MidNite, an OTC sleep-aid product. MidNite is well established in the U.S. and holds a market leading position within a growing category. Transaction terms were not disclosed.

“This acquisition enhances our presence in the U.S. ahead of other future OTC launches," stated Anders Lönner, CEO of Meda. 

Annualized revenues for MidNite are approximately $15 million, the company reported. 

November 29, 2012

While the term homeopathy may remain as foreign to the American consumer as allopathy, more and more shoppers are placing those homeopathic products in their baskets. 


While the term homeopathy may remain as foreign to the American consumer as allopathy, as a relative “class” within each of the respective categories where homeopathic remedies exist, more and more shoppers are placing those homeopathic products in their baskets.

September 25, 2012

Dream Products' Dream Water was featured Monday evening on CNBC's "How I Made My Millions," showcasing the company's sleep-aid shot.

NEW YORK — Dream Products' Dream Water was featured Monday evening on CNBC's "How I Made My Millions," showcasing the company's sleep-aid shot. "In 2006, Vincent Porpiglia dreamed up the idea of a natural sleep supplement people could drink," the tease to the show read. "Then, he teamed up with [EVP sales] David Lekach who improved the look and flavor. Now their concoction, Dream Water, is sold in 30,000 stores."

September 10, 2012

A study of an experimental drug for insomnia indicated that patients who stop taking it continue having sleeping problems, according to results of a clinical trial announced Monday.

WHITEHOUSE STATION, N.J. — A study of an experimental drug for insomnia indicated that patients who stop taking it continue having sleeping problems, according to results of a clinical trial announced Monday.

Merck released data from a phase-3 trial of suvorexant in which patients who had been taking the drug daily for a year were switched to placebo for a two-month "discontinuation phase." Patients who were switched from the drug to placebo showed sleeping difficulties similar to those who had consistently taken placebo.

August 10, 2012

Mylan has launched a generic drug used to treat sleep disorders, the company said Friday.

PITTSBURGH — Mylan has launched a generic drug used to treat sleep disorders, the company said Friday.

The generic drug maker announced the launch of modafinil tablets in the 100-mg and 200-mg strengths. The drug is a generic version of Provigil, made by Cephalon — a company that Teva Pharmaceutical Industries acquired last year — and used to treat narcolepsy, obstructive sleep apnea and shift work disorder.

July 2, 2012

Sleep deprivation prompts an immediate response from the body's immune system, according to a new study.

DARIEN, Ill. — Sleep deprivation prompts an immediate response from the body's immune system, according to a new study.

June 21, 2012

Retailers are awakening to the possibility that their sleep aids — typically merchandised near the floor level of a set synergistically near tablet pain relievers — may deserve a placement closer to eye level.

Retailers are awakening to the possibility that their sleep aids — typically merchandised near the floor level of a set synergistically near tablet pain relievers — may deserve a placement closer to eye level. It may sound cliché to characterize sleep aids as a sleeper category — that is until you look at the 11.6% trailing 52-week dollar growth, and then back down to the floor where the sleep aids are typically merchandised.


June 18, 2012

Procter & Gamble on Monday officially announced the introduction of ZzzQuil, a sleep aid addition to its Vicks NyQuil and Vicks DayQuil brands.

CINCINNATI — Procter & Gamble on Monday officially announced the introduction of ZzzQuil, a sleep aid addition to its Vicks NyQuil and Vicks DayQuil brands.

“ZzzQuil not only helps reduce the time it takes for a person to fall asleep, but [also] allows them to sleep soundly so they can wake up rested and refreshed,” stated Dave Tomasi, marketing director of North America for Vicks. “It is a sleep-only solution that delivers effective relief to consumers suffering from occasional sleeplessness.”