Content about Shower gel

February 18, 2014

Is the smell of money in the air for the fragrance market? Perhaps.

Is the smell of money in the air for the fragrance market? Perhaps.

(For the full category review, including sales data, click here.)

February 13, 2014

The Alberto VO5 brand, which is owned by High Ridge Brands, has introduced its new VO5 Men's 3-in-1, combining VO5 shampoo, conditioner and body wash.

STAMFORD, Conn. — The Alberto VO5 brand, which is owned by High Ridge Brands, has introduced its new VO5 Men's 3-in-1, combining VO5 shampoo, conditioner and body wash.  

January 15, 2014

Unilever’s Axe brand has unveiled Axe Peace, both a new line of products and a campaign designed to bring young people together to affect change with a single act: a kiss.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Axe brand has unveiled Axe Peace, both a new line of products and a campaign designed to bring young people together to affect change with a single act: a kiss.

August 16, 2013

Following the successful launch of Anarchy For Her Bodyspray, Unilever’s Axe is now expanding its For Her product line with the new Anarchy and Anarchy II For Her shower gels.

ENGLEWOOD CLIFFS, N.J. — Following the successful launch of Anarchy For Her Bodyspray, Unilever’s Axe is now expanding its For Her product line with the new Anarchy and Anarchy II For Her shower gels.

"Axe talks to our more than 1 million female social media fans every day," stated Rob Candelino, VP marketing for Unilever U.S. Skincare. "Axe Girls made it clear they wanted more than a bodyspray, so we delivered with the Anarchy For Her shower gels."

June 13, 2013

Henkel’s Tone Body Wash is promoting its new Tone Ocean Therapy Body Wash by partnering with pop duo Karmin for the Tone Turn it Up! series this summer.

SCOTTSDALE, Ariz. — Henkel’s Tone Body Wash is promoting its new Tone Ocean Therapy Body Wash by partnering with pop duo Karmin for the Tone Turn it Up! series this summer.

The Tone Turn it Up! series provides fans with exclusive access to Karmin while on tour with their newest single “A Cappella.” Fans can visit the Tone brand’s Facebook page for the chance to meet Karmin, as well as win such other prizes as CDs, concert tickets and Tone Ocean Therapy Body Wash.

May 30, 2013

Fortunately, daily hygiene is more or less recession-proof. Thanks to the near universal usage of soap, bath and shower products, this market has been largely unscathed by the weakened economy and is expected to enjoy growth going forward. That being said, consumers have altered their buying habits of such products in recent years, and are looking for value.

Fortunately, daily hygiene is more or less recession-proof. Thanks to the near universal usage of soap, bath and shower products, this market has been largely unscathed by the weakened economy and is expected to enjoy growth going forward. That being said, consumers have altered their buying habits of such products in recent years, and are looking for value. Manufacturers looking to bolster sales will need to continue to integrate additional benefits.

April 30, 2013

A revamped Adidas personal care range has hit the market, reflecting the athletic energy of today’s man and the confidence of the modern woman.

NEW YORK — A revamped Adidas personal care range has hit the market, reflecting the athletic energy of today’s man and the confidence of the modern woman.

The new collection for men includes body sprays, deodorants, antiperspirants, and hair and body washes. With bold graphics and striking colors, the entire packaging redesign was executed with the dynamic modern Adidas man in mind.

April 10, 2013

From the creators of Mr. Bubble Bubble Bath comes a new way for kids to have fun while getting clean.

CHASKA, Minn. — From the creators of Mr. Bubble Bubble Bath comes a new way for kids to have fun while getting clean. Enter Mr. Bubble Original Bubble and Extra Gentle 3-in-1 body wash, shampoo and conditioners.

February 22, 2013

Daisies and Dukes, inspired by the fresh air and natural beauty of the American countryside, has introduced a new line of bath and body products, the company announced.

CORTLAND, N.Y. — Daisies and Dukes, inspired by the fresh air and natural beauty of the American countryside, has introduced a new line of bath and body products, the company announced.

February 21, 2013

Organix-South has introduced TheraNeem Naturals Liquid Neem Soap, a neem and castile soap made with certified organic oils and no harsh detergents, which can compromise the skin and hair, the company announced.

BOWLING GREEN, Fla. — Organix-South has introduced TheraNeem Naturals Liquid Neem Soap, a neem and castile soap made with certified organic oils and no harsh detergents, which can compromise the skin and hair, the company announced this week. The liquid soap is packaged in 16-fl.-oz. bottles and comes in two varieties: unscented and lavendar. Neem liquid soap is free of parabens and sulfates; plus, the products are cruelty-free and vegan.

February 21, 2013

Dove, a Unilever brand, has launched a multiplatform, social media marketing campaign to reveal the “truth” about the body cleansers consumers purchase. The “Dove Truth Files: Reveal the Truth, Reap the Rewards” campaign asks women to put their detective skills to the test comparing their bar and body wash to Dove brand Body Wash and Beauty Bars to see which provides superior care for their skin for a chance to win more than 20,000 instant prizes.

ENGLEWOOD CLIFFS, N.J. — Dove, a Unilever brand, has launched a multiplatform, social media marketing campaign to reveal the “truth” about the body cleansers consumers purchase. The “Dove Truth Files: Reveal the Truth, Reap the Rewards” campaign asks women to put their detective skills to the test comparing their bar and body wash to Dove brand Body Wash and Beauty Bars to see which provides superior care for their skin for a chance to win more than 20,000 instant prizes.

October 9, 2012

Manufacturers are striving to jazz up the bath and body segment with new, spa-inspired fragrances and formulations as sales show a ho-hum attitude among 
beauty shoppers. 


Manufacturers are striving to jazz up the bath and body segment with new, spa-inspired fragrances and formulations as sales show a ho-hum attitude among 
beauty shoppers. 


According to data provided by SymphonyIRI Group, sales of bath fragrances/bubble bath rose about 3% for the 12 weeks ended Aug. 12 at food, drug and mass (excluding Walmart). During that same period, sales of body scrubbers/massagers declined 5%, as sales of liquid body wash also dropped about 5%.


August 14, 2012

Coty has announced the introduction of the new Adidas personal care line for men, which is available exclusively at Walmart.

NEW YORK — Coty has announced the introduction of the new Adidas personal care line for men, which is available exclusively at Walmart.

The Adidas Personal Care for Men Collection is designed to keep up with the modern man’s active lifestyle and is available across four product segments:

Body wash ($3.47): The Adidas Hair & Body 3 provides triple-action results: It cleanses, refreshes and conditions. It is available in three After Sport, Extra Fresh and Active Start scents.

April 25, 2012

Axe has added an item to its shower product range.

ENGLEWOOD CLIFFS, N.J. — Axe has added an item to its shower product range.

Axe Sport Blast 2-in-1 shower gel and shampoo is designed to deliver a maximum energy boost following a big game or workout and features a lather and fragrance that aims to invigorate guys' minds and bodies, the company said.

June 20, 2011

Colgate-Palmolive has completed its acquisition of a personal care brand from Unilever for about $952 million.

NEW YORK — Colgate-Palmolive has completed its acquisition of a personal care brand from Unilever for about $952 million.

Colgate-Palmolive said its acquisition of Sanex, a premium-priced personal care brand with a distinct positioning around healthy skin and strong market share positions in Europe, will enhance the company's positions in the shower gel and deodorant categories in the region.

The company's agreement to purchase Sanex from Unilever was announced in March.

April 7, 2011

When shopping for soap, bath and shower products, scent and moisturizing capabilities are cited most often as influencing purchase decisions, according to a recent Mintel survey.

CHICAGO — When shopping for soap, bath and shower products, scent and moisturizing capabilities are cited most often as influencing purchase decisions, according to a recent Mintel survey.

According to the survey, 38% of respondents who have purchased soap said their decision is based mainly on scent, while 35% said they prefer shower products with extra moisturizers.

February 8, 2011

While many consumers tend to choose less expensive products when times are tough, lower-income Hispanics that predominantly speak Spanish tend to buy brand-name personal care products at a higher rate than their English-dominant counterparts, according to recent research by Mintel.

CHICAGO — While many consumers tend to choose less expensive products when times are tough, lower-income Hispanics that predominantly speak Spanish tend to buy brand-name personal care products at a higher rate than their English-dominant counterparts, according to recent research by Mintel.

September 10, 2009

A cool new shower sponge for guys -- aptly dubbed the "Axe Detailer Shower Tool"...

NEW YORK A cool new shower sponge for guys -- aptly dubbed the "Axe Detailer Shower Tool" -- by Unilever's Axe brand was not only spotted on shelf at CVS/pharmacy but was also tagged as a "Hot New Item!"

This two-sided tool is designed to be used with Axe Shower Gel. The scrub side helps to smooth rough spots like elbows and heels. The soft mesh side will build a gentle lather to clean the entire body.

October 7, 2007

With revamped packaging and a new campaign, featuring actor David Spade, Unilever is hoping to...