Content about Shopping

FRAMINGHAM, Mass. Mobile shoppers will account for nearly one-third of the money spent this holiday season by U.S. consumers, according to IDC Retail Insights.

MADISON, N.J. Pfizer Consumer Healthcare on Tuesday announced it will be supporting its Advil Congestion Relief launch with a text-driven sweepstakes across five metropolitan areas, including Atlanta; Grapevine, Texas; Jersey City, N.J.; Orland Park, Ill.; and Pleasanton, Calif. As many as 100 sweepstake winners will be awarded the services of a personal shopper for use on Black Friday, providing “literal congestion relief” on one of the most congested holiday shopping days.

WHAT IT MEANS AND WHY IT'S IMPORTANT In this lackluster economy, retailers are fortunate that such vendors as consumer products giant Procter & Gamble are investing in ideas like the pop-up store in New York to encourage consumers to try new products and loosen the grip on their wallets and buy.

(THE NEWS: P&G unites innovation with value for multipronged campaign. For the full story, click here)

MINNEAPOLIS — Target announced that it has revamped a number of stores in its hometown. The company reported that more than 25 Target stores in the Twin Cities metro area have been redesigned to further deliver one-stop shopping convenience for guests.

Among the changes is an increased food selection that offers 90% of the categories found in a SuperTarget. Interactive displays and wider aisles were implemented to make the shopping experience more enjoyable, Target said.

DENVER Hispanic shoppers exhibit a greater shift in shopping behaviors by season in comparison with general market shoppers, according to a shopper experience study in progress in September by The Integer Group and M/A/R/C Research, the companies announced.