Content about Shopper Marketing

CHICAGO — Hispanics will wield $1.2 trillion in buying power in less than a year, the SymphonyIRI Group and partner Synovate noted Wednesday in a new joint market research report.

The two companies created HispanicLink to help retailers and manufacturers more effectively develop marketing and merchandising programs to reach this burgeoning demographic. The analysis included intel on Hispanics’ shopping habits, cooking, eating and drinking behaviors, health-and-wellness practices and their media preferences.

CHICAGO — At a time when consumer takeaway is low and financial resources are limited, retailers and suppliers need to dig beneath the surface to find creative ways to grow sales; it’s about exploring your hidden assets. And it was a key takeaway of a recent Elevation Forum meeting, held here last month.

SOUTHFIELD, Mich. — The In-Store Marketing Institute announced the gold award winner for its “Design of the Times” contest.

The Safeway June Dairy multivendor program, developed by Safeway and Mars Advertising, sought to generate category sales, increase category awareness and leverage June Dairy Month to further drive traffic to Safeway’s dairy department. The program was supported with product sampling, shopper education on the benefits of dairy and out-of-store elements, including online sweepstakes and circulars.

DENVER Hispanic shoppers exhibit a greater shift in shopping behaviors by season in comparison with general market shoppers, according to a shopper experience study in progress in September by The Integer Group and M/A/R/C Research, the companies announced.