Content about Shaving

NEW YORK — Miami Dolphins runningback Reggie Bush is jumping into the entrepreneurial arena as a partner in Barc, an indie men's grooming line whose flagship product is Bump Down razor bump treatment. The football star also will serve as the national spokesman for the brand.

Recent research conducted by Procter & Gamble’s Gillette reveals that facial hair styling is a common practice undertaken by nearly 40% of men in North America and that this process is critical in defining their look. Most of these men purchase a myriad of products, including scissors, trimmers and razors, to tackle what they consider to be a complicated and frustrating grooming process. Enter the new Gillette Fusion ProGlide Styler.

CINCINNATI — For the first time ever, Gillette Venus and Olay are coming together to deliver a new standard in shaving with the new Gillette Venus & Olay razor.

SHELTON, Conn. — Schick is touting a disposable razor that features a handle made of 100% recycled plastic, in addition to 100% post-consumer paper in its packaging.

Available for both men and women, Schick Xtreme3 Eco, the company said, will save more than 103,000 lb.s of virgin plastic material and 15,500 lbs. of virgin paper from going into landfills each year through the use of the recyclable materials.

BOSTON — Procter & Gamble’s Gillette male grooming brand has teamed up with three entertainment icons to unveil a styling tool for men with facial hair: Gillette Fusion ProGlide Styler.

Musician and fashion designer André "André 3000" Benjamin, actor Gael García Bernal and Academy Award-winning actor Adrien Brody will serve as brand ambassadors. All three men will appear in an integrated marketing campaign, including television and print advertising, digital media and public relations, beginning in February.

MIAMI BEACH, Fla. — Hey Dude Skin Care has introduced a new series of men’s skin care and grooming products that was designed to serve the needs of today’s modern “dude."

By replacing its past series of branded products with a simple, step-by-step system of products comprising a system it calls “Dudification,” Hey Dude Skin Care addresses all of the major grooming needs of guys: exfoliation, shaving, post-shave treatment, moisturizing and sun protection.

SHELTON, Conn. — Energizer Personal Care is launching in January its new Schick Hydro Silk razor, which marks Schick’s first five-blade razor for women.

The razor, which is the result of seven years of research and hundreds of focus groups, is a combination of technology that delivers a proprietary water-activated moisturizing serum that hydrates skin with each shaving stroke, coupled with patented five-curve sensing blades and skin guards that protect and care for sensitive skin.

NEW YORK — Schick Quattro for Women TrimStyle, made by Energizer Personal Care, is adding a new splash of color to the shower this spring with a hot pink handle.

Schick Quattro for Women continues to provide the latest in shaving technology, offering convenient bikini trimming and shaving in one shower-safe product. This TrimStyle razor features the acai and jojoba complex to moisturize, diminish irritation and create a smooth shave.

SHELTON, Conn. — Schick Quattro for Women Disposables has unveiled its newest addition to the Schick Quattro for Women family of razors — the new Schick Quattro for Women Disposables handle scented with Skintimate Signature Scent Strawberry Tangerine Twist.

PRINCETON, N.J. — Graine de Vie has announced the launch of its new (seed) grape-seed-enriched shaving bar.

The 100%-natural shaving bar is made with grape seed oil and shea butter to seal in moisture and primrose seed oil for irritation-free shaving. It also has aloe to soothe and calm skin.

The bar is designed to lather into as much or little lather as you like, and is packaged in a recyclable carton made from at least 30% post-consumer paper.

The suggested retail price is $3.49.
 

LOS ANGELES — A new e-commerce venture is aiming to revamp the razor market and save consumers money by offering a monthly subscription program whereby subscribers can receive — for about $1 a month — razor cartridges and a compatible stick, right to their door.

CINCINNATI — Following a European launch in 2009, Braun, a member of the P&G beauty and grooming family of brands, has announced the availability of the Braun Satin Hair brush in the United States.

Braun Satin Hair brush makes its exclusive debut in the United States on QVC on July 12. The brush has a suggested retail price of $65.

The battery-operated Braun Satin Hair brush combines Braun's Active Ion Technology, ­ which promises to give hair smoothness and shine, ­ with its Seamless Bristle Technology.