Content about Shaving

March 27, 2013

Edge is striving to change the way men shave with the launch of Edge Body Shave Cream and Edge Ultimate Shave Gels.

SHELTON, Conn. — Edge is striving to change the way men shave with the launch of Edge Body Shave Cream and Edge Ultimate Shave Gels. 

Edge Body is the first men's shave cream designed specifically for the increasing body grooming trend, and Edge Ultimate is a 6-in-1 shave gel designed for the modern man who wants to take care of his skin without spending extra time in front of the mirror, the company stated.

March 27, 2013

Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.

BOSTON — Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.

Upton, Simone and Rodriguez will share the opinions of women across the country to help men understand what women prefer when it comes to men’s body hair styling as the brand showcases its Gillette Fusion ProGlide Styler.

March 8, 2013

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

As previously reported by Drug Store News, the NPD Group released in 2012 the results on the men's skin care market and found that men's skin care sales in the prestige market increased 6% between January and July 2012, compared with the same time in 2011, generating $45.5 million. In addition, NPD found that at least 7-out-of-10 men are buying facial skin care products for themselves.

February 15, 2013

Procter & Gamble’s Gillette brand has announced the launch of the Sensitive Skin portfolio for men.

NEW YORK — Procter & Gamble’s Gillette brand has announced the launch of the Sensitive Skin portfolio for men.

The portfolio includes:

February 5, 2013

Dove Men+Care, a Unilever men's personal care brand, is launching a full line of cleansing, shaving, post-shave and face care products to help men care for their faces.

ENGLEWOOD CLIFFS, N.J. — Dove Men+Care, a Unilever men's personal care brand, is launching a full line of cleansing, shaving, post-shave and face care products to help men care for their faces.

January 22, 2013

Schick, an Energizer Personal Care brand, is expanding the Schick Hydro franchise of razors with the launch of new Schick Hydro 5 disposables and Schick Hydro Silk disposables.

SHELTON, Conn. — Schick, an Energizer Personal Care brand, is expanding the Schick Hydro franchise of razors with the launch of new Schick Hydro 5 disposables and Schick Hydro Silk disposables.

January 11, 2013

BIC has expanded its Soleil portfolio with the new Soleil Shave & Trim, which is designed to simplify shaving and bikini trimming by combining flexible triple-blade shaving technology with a slide-on/slide off trimmer.

SHELTON, Conn. — BIC has expanded its Soleil portfolio with the new Soleil Shave & Trim, which is designed to simplify shaving and bikini trimming by combining flexible triple-blade shaving technology with a slide-on/slide off trimmer.

The product will be available in January and has a suggested retail price of $7.49 for a package of three razors and one slide-on/slide-off trimmer.
 


The BIC Soleil Shave & Trim offers the following features:     

December 17, 2012

Remington, a division of Spectrum Brands, launched a celebration of its 75th anniversary with product discounts and a special Facebook giveaway on Dec. 19.

MADISON, Wis. — Remington, a division of Spectrum Brands, launched on Monday a celebration of its 75th anniversary and is inviting consumers to join the celebration of its shaving heritage with a week-long offering of product discounts and a special day of product giveaways on Dec. 19 on its Facebook page.

November 29, 2012

Not Your Mother’s hair care is further expanding its distribution by adding Ricky’s NYC to its retail mix.


SUPPLIER NEWS — Not Your Mother’s hair care is further expanding its distribution by adding Ricky’s NYC to its retail mix.


As of mid-November, Ricky’s NYC had brought in Not Your Mother’s full line of hair care in all its retail stores, as well as its online store. There are more than 11,500 retail locations in the United States currently selling Not Your Mother’s.


 

November 28, 2012

Given that most shavers are replaced every few years, men are in need of longer-lasting gifts, according to a new survey by Braun, a subsidiary of Procter & Gamble.

CINNCINATI — Given that most shavers are replaced every few years, men are in need of longer-lasting gifts, according to a new survey by Braun, a subsidiary of Procter & Gamble.

November 19, 2012

The beauty segment continues to celebrate the success of several stars, including nail polish, and men’s grooming is no exception. In fact, industry eyes are once again zeroing in on this vibrant category, as sales enjoy an uptick in such segments as men’s hair coloring and grooming/shaving.

The beauty segment continues to celebrate the success of several stars, including nail polish, and men’s grooming is no exception. In fact, industry eyes are once again zeroing in on this vibrant category, as sales enjoy an uptick in such segments as men’s hair coloring and grooming/shaving.

November 15, 2012

Men’s shaving/grooming and deodorants may continue to dominate the male grooming segment, but there’s no doubt that guys are increasingly taking greater notice of skin care products — a trend that is expected to gain greater momentum going forward.


Men’s shaving/grooming and deodorants may continue to dominate the male grooming segment, but there’s no doubt that guys are increasingly taking greater notice of skin care products — a trend that is expected to gain greater momentum going forward.


November 6, 2012

November is national moustache month — or Movember — and Gillette has kicked off its eMO’gency Styler Tour, a quest to help men master their most stylish Mo’s (moustaches).

BOSTON — November is national moustache month — or Movember — and Gillette has kicked off its eMO’gency Styler Tour, a quest to help men master their most stylish Mo’s (moustaches).

The tour, which stops in New York City on Nov. 1, Chicago on Nov. 16 and Houston on Nov. 20, will provide complimentary curbside fine-tuning and styling services with Gillette’s Fusion ProGlide Styler, a 3-in-1 facial hair-styling tool that trims, shaves and edges.

November 2, 2012

Personal care company EOS (evolution of smooth) is expanding its product portfolio with the launch of its new 24-hour moisturizing shaving cream.

NEW YORK — Personal care company EOS (evolution of smooth) is expanding its product portfolio with the launch of its new 24-hour moisturizing shaving cream.

Packed with natural conditioning oils, shea butter and antioxidants vitamins C and E, the new EOS moisturizing shave cream promises to provide a closer shave, help prevent razor bumps and nourish skin for 24 hours.

November 1, 2012

Procter & Gamble Prestige’s The Art of Shaving grooming brand is joining in the fight against cancers affecting men, by teaming up with global men’s health charity Movember.

NEW YORK – Procter & Gamble Prestige’s The Art of Shaving grooming brand is joining in the fight against cancers affecting men, by teaming up with global men’s health charity Movember.

October 18, 2012

Epilady USA has collaborated with Sharper Image to develop an all-in-one Sharper Image Total Body Hair Removal System and is set to launch a new Sharper Image Bikini Trimmer in the near future, the company has announced.

NEW YORK — Epilady USA has collaborated with Sharper Image to develop an all-in-one Sharper Image Total Body Hair Removal System and is set to launch a new Sharper Image Bikini Trimmer in the near future, the company has announced.

October 18, 2012

Somersets, a line of shaving and skin care products from the U.K. that made its U.S. debut earlier this year at NACDS Marketplace, has officially announced its arrived in the United States.

BOSTON — Somersets, a line of shaving and skin care products from the U.K. that made its U.S. debut earlier this year at NACDS Marketplace, has officially announced its arrived in the United States.

The brand’s launch in the United States is marked with the unveiling of 11 products and is supported by the launch of a new web site at www.somersets.com.
 

September 12, 2012

After three years in development, HeadBlade is introducing its most innovative design since the original HeadBlade Classic in 1999. Enter the HeadBlade ATX All Terrain Razor.

NEW YORK — After three years in development, HeadBlade is introducing its most innovative design since the original HeadBlade Classic in 1999. Enter the HeadBlade ATX All Terrain Razor.

The new HeadBlade ATX All Terrain Razor is now available online and will hit retail stores in early 2013. The manufacturer's suggested retail price for ATX is $15 at headblade.com; the manufacturer's suggested retail price for HB4 Blade Refills is $11.97 at headblade.com.

September 6, 2012

Bic Consumer Products USA has announced the launch of an interactive video, the Hybrid Collider, on YouTube, in support of its newest men’s razor, the Bic Hybrid Advance 4.

SHELTON, Conn. — Bic Consumer Products USA has announced the launch of an interactive video, the Hybrid Collider, on YouTube, in support of its newest men’s razor, the Bic Hybrid Advance 4.

The Bic Hybrid Advance 4 razor is the brand’s newest introduction to its men’s shaving portfolio and offers the convenience of replaceable cartridges combined with the value of a disposable razor.
 

July 3, 2012

British firm Dreadnought has launched a beard-reducing shaving line exclusively for American men.

LONDON — British firm Dreadnought has launched a beard-reducing shaving line exclusively for American men.

Dreadnought launched in America on June 12 with a preshave oil, shaving cream, post-shave balm, travel sized “Avenger” shaving brush, “Spartan” double edge safety razor and silver technology antiperspirant deodorant. The brand’s tagline: “The Ultimate Shaving Experience For Real American Men.”

June 24, 2012

What’s the buzz in beauty? Walking the NACDS Marketplace show floor, there is definitely more of the same old same old, but DSN beauty expert Antoinette Alexander found several products she thinks will make the cut.

What’s the buzz in beauty? Walking the NACDS Marketplace show floor, there is definitely more of the same old same old, but DSN beauty expert Antoinette Alexander found several products she thinks will make the cut.

June 24, 2012

Fresh is driving new trips to drug stores — there is no denying. But, in general, drug stores have been good at creating more reasons to shop their stores. DSN identified a few hot consumables and GM products that are likely to help grow impulse purchases.

Fresh is driving new trips to drug stores — there is no denying. But, in general, drug stores have been good at creating more reasons to shop their stores. DSN identified a few hot consumables and GM products that are likely to help grow impulse purchases.

June 21, 2012

A recent study by market research company the NPD Group on the men’s grooming market found that more than 9-in-10 men are using some sort of grooming product today, whether it is a skin care, shave or hair care product.

A recent study by market research company the NPD Group on the men’s grooming market found that more than 9-in-10 men are using some sort of grooming product today, whether it is a skin care, shave or hair care product. In looking at recent sales data from SymphonyIRI Group, the grooming/
shaving scissors segment undoubtedly is a shining star among guys.


Sales of grooming/shaving scissors at food, drug and mass (excluding Walmart) soared nearly 24% to almost $360 million during the 52 weeks ended April 15, according to SymphonyIRI Group.


April 12, 2012

Looking to help men embarrassed of their back hair, Dermovation has launched BrazilianBack, a do-it-yourself back hair removal product.

CINCINNATI — Looking to help men embarrassed of their back hair, Dermovation has launched BrazilianBack, a do-it-yourself back hair removal product.

April 11, 2012

Pacific Shaving, a maker of natural and eco-friendly shaving essentials, is celebrating in partnership with nonprofit organization Trees for the Future the planting of its 100,000th tree across 15 countries — from Brazil to Uganda.

SAN FRANCISCO — Pacific Shaving, a maker of natural and eco-friendly shaving essentials, is celebrating in partnership with nonprofit organization Trees for the Future the planting of its 100,000th tree across 15 countries — from Brazil to Uganda.