Content about Sharpie

August 3, 2011

Sharpie is "highlighting" its writing tools lineup with its latest back-to-school item.

OAK BROOK, Ill. — Sharpie is "highlighting" its writing tools lineup with its latest back-to-school item.

Sharpie said its new gel highlighter is resistant to smearing, making it perfect for use on all types of paper, and ideal for highlighting, writing, doodling and drawing.

The Sharpie gel highlighter is available in orange, yellow, pink, blue and green, for a suggested retail price of $4.40 for a 2-pack marker set, $6.59 for a 3-pack marker set and $8.79 for a 4-pack marker set.

July 28, 2011

Sharpie has put its brand in the spotlight with its Start with Sharpie back-to-school campaign, a multichannel effort that includes a new product lineup and website makeover.

OAK BROOK, Ill. — Sharpie has put its brand in the spotlight with its Start with Sharpie back-to-school campaign, a multichannel effort that includes a new product lineup and website makeover.

As part of its campaign, Sharpie will debut print and digital ads and an upcoming YouTube platform. Additionally, Sharpie will run interactive digital display and video ads on other websites, including Alloy, AOL, MTV and Hulu.

July 5, 2011

Rockin’ Green’s laundry detergent formulas — Soft, Classic and Hard Rock — will feature a new scent and packaging.

SUPPLIER NEWS — Rockin’ Green’s laundry detergent formulas — Soft, Classic and Hard Rock — will feature a new scent and packaging. The company said it is replacing its original Plain Green Tea’s scent with a scent called Earth, Wind and Orchids. Rockin’ Green said that its Funk Rock product, which is an ammonia bouncer, will be available in a printed, 16-oz. stand-up pouch with a zipper; its Shake It Ups also will be packaged in a printed stand-up pouch, but will feature a spout instead of a zipper.


June 21, 2011

Sharpie is encouraging consumers to let their imaginations run wild with a line of fabric markers.

OAK BROOK, Ill. — Sharpie is encouraging consumers to let their imaginations run wild with a line of fabric markers.

Stained by Sharpie markers feature a new fade-resistant ink that is made for optimal performance on most fabric surfaces. Color selections include black, blue, red, green, pink, orange, yellow and purple.

Stained by Sharpie is available in four-pack, five-pack and eight-pack varieties at suggested retail prices of $9.78, $12.22 and $19.56, respectively.

March 17, 2011

The maker behind such brands as Goody and Sharpie has expanded its board of directors to 12 members.

ATLANTA — The maker behind such brands as Goody and Sharpie has expanded its board of directors to 12 members.

Newell Rubbermaid said it elected Kevin Conroy, Univision Interactive Media president, to its board. Prior to his position at Univision, Conroy worked as AOL's EVP global products and marketing.

August 3, 2010

Sharpie is bolder than ever with its newest innovation....

May 16, 2010

Sharpie is kicking off a month-long ad campaign that encourages users to express themselves....

January 24, 2010

Sharpie, Paper Mate and Expo have announced a new partnership with TerraCycle, an upcycling company...