Content about Shampoos

CINCINNATI — Procter & Gamble has tapped actress Shay Mitchell to be the new spokeswoman for its Pantene Pro-V Nature Fusion collection.

LONDON and ROTTERDAM, Netherlands — Unilever has confirmed that Alberto-Culver shareholders have approved the proposed $3.7 billion Unilever acquisition, which was announced in September.

Separately, Unilever confirmed that it has received a second request for information from the United States Department of Justice in the regulatory review process. Unilever noted that it will continue to work with the DOJ in connection with its review.

ROTTERDAM, Netherlands —In a move that wasn’t exactly a surprise to many industry observers, Unilever announced plans to acquire Alberto-Culver for $3.7 billion in cash, a deal that significantly will boost Unilever’s hair care portfolio.

LOS ANGELES A new national survey commissioned by Neutrogena Cosmetics suggested a trend toward a less "made up" look for American women. Women expected their cosmetics to deliver flawless skin and sun protection, above fashion-forward colors, according to the findings.

Executed by Harris Interactive, the survey explored the relationship American women have with their cosmetics. It was conducted online within the United States from Aug. 9 to 11, among 1,018 adult women ages 18 years and older.

PARIS —Many women go to great lengths to have frizz-free hair, and some even will spend hundreds of dollars for professional salon treatments. Now they can get sleek locks at home for a fraction of the price with the new Garnier Fructis Style Sleek & Shine Blow Dry Perfector.

NEW YORK Findings from market research firm The NPD Group that U.S. prestige beauty sales took a beating during the first half of 2009 may not be the most upbeat news, but it does make you wonder where those dollars are instead being spent. Well, a separate NPD report suggested that drug and mass might be the answer.

As the article stated, U.S. prestige beauty sales dropped 7% during the first half of the year, and June marked the 11th consecutive month of negative prestige beauty performance. Even prestige skin care suffered a loss, with sales dropping 6%.