Content about Shampoos

VENICE, Calif. — ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.

ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.

CINCINNATI — Head & Shoulders — along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson — is challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice, the official shampoo of Major League Baseball.

CINCINNATI — Procter & Gamble’s Head & Shoulders, the official shampoo of Major League Baseball, has announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.

WHITE PLAINS, N.Y. — Procter & Gamble’s Pantene is looking to give women a newfound love for their hair with its new Expert Collection, which, according to the brand, marks an important milestone for Pantene and presents 10 years of research and expert results.


CINCINNATI — Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

LOS ANGELES — Skin care brand Neutrogena, through its annual Neutrogena Wave for Change campaign, is aiming to empower teens and encouraging them to make a difference by donating to educational charities to improve school programs and amenities for children of underserved communities.

From July 1 to Aug. 31, Neutrogena and GlobalGiving, a fundraising charity that benefits education, have teamed up to reach a goal of $250,000 via online initiatives.

ENGLEWOOD CLIFFS, N.J. — Nexxus Salon Hair Care has inked a multiyear partnership with the Tony Awards as its official and exclusive beauty partner, making Nexxus the first beauty and hair care brand to partner with the Tony Awards.

CINCINNATI — Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

The Golden Globe and Grammy nominated performer will appear in the brand’s newest campaign supporting the Pantene Beautiful Lengths collection beginning in August. Deschanel will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.

NEW YORK — Procter & Gamble’s Pantene hair care brand will support 11 female athletes as its newest beauty ambassadors. The group will be featured in Pantene’s first global marketing campaign to support the Olympic Games.

NEW YORK — Unilever is looking to close the Alberto-Culver plant outside of Chicago in Melrose Park in 2013, and, in a few months, will begin laying off at least 600 employees, according to a Chicago Sun-Times report.

Unilever spokeswoman Anita Larsen told the Chicago Sun-Times, “This decision was taken as a result of a review of the company’s manufacturing network in order to achieve cost efficiencies.”

TORONTO — Salon Selectives, a division of CLT International, has acquired the trademark rights for Daily Defense hair care products.

Financial terms of the deal were not disclosed.

"We are extremely excited about the addition of this popular brand to our portfolio of personal and hair care products," Salon Selectives principal Jack Wilkinson said. "The addition of Daily Defense provides us with two world-class brands that we can offer at affordable prices to value-conscious women around the world."

CINCINNATI — Procter & Gamble has announced a new advertising campaign for its Pantene hair care brand, featuring actresses Eva Mendes and Naomi Watts.

Beginning in July, both women will appear in all elements of the brand's marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations campaigns.

Mendes will support the Breakage to Strength collection, while Watts will support the Flat to Volume collection.